Global demand for electric housewares and personal care appliances is projected to rise more than three percent annually through 2005 to over US$30 billion. Sales will be stimulated by a rising level of industrialization in developing countries, leading to above-average increases in personal income and consumer spending.

The Asia/Pacific and Latin American regions will exhibit above-average gains through 2005. Future prospects are also favorable in Eastern Europe, as the benefits of the economic transition programs in place in these nations continue to filter down to the consumer sector in the form of rising personal incomes.

The Africa/Mideast region is expected to register the strongest growth. However, the demand level for electric housewares and personal care appliances will remain the lowest of any region.

Growth in global electric housewares and personal care appliances demand will be limited by a comparatively sluggish outlook for developed countries. The United States, which in 2000 accounted for onequarter of total world demand, is expected to have one the lowest growth rates of any country due to a deceleration in economic growth. Although the pace of increase in Western Europe and Japan will improve, gains will be limited by the high degree of market maturity (indeed, saturation in some product segments) in these areas.

Production in developing regions growing rapidly

China emerged in the 1990s as the worldЃfs largest supplier of electric housewares and personal care appliances. Although manufacturing facilities located in Western Europe, the US, Japan and Canada accounted for close to two-thirds of all production in 1990, their share fell to just half of the global total in 2000.

Reflecting the presence of large homegrown industries in many cases, and increasing amounts of direct investment on the part of Western multinationals seeking new growth markets, electric housewares and personal care appliances production in developing regions (including Eastern Europe) is expected to continue growing faster than output in economically advanced nations. By the end of the decade, developing countries are projected to account for close to twothirds of all output, a notable change from 1990, when these areas manufactured a little more than a third of the global total.

Electric housewares to outpace personal care

The global market for electric housewares ? Including both small kitchen and other small household appliances ? Will grow more rapidly than personal care appliance demand through 2005. Increases in demand will be driven by above-average sales gains for portable fans and clothes irons ? Particularly in rapidly-growing developing regions ? And for vacuum cleaners, spurred by continuing technological developments.

Personal care appliances demand will benefit from the introduction of new models with added features, helping to stimulate replacement sales of such products as shavers and hair dryers.

Study coverage

World Electric Houewares & Personal Care Appliances, a new Freedonia study priced at $4700, provides historical data and forecasts to 2005 and 2010 by type for each. Data are presented for 6 geographic regions and 29 individual countries. This study also analyzes economic trends and other key factors impacting demand, assesses industry structure, evaluates market share and profiles 44 global industry participants.

INTRODUCTION xi

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

• General 4
• World Economic Outlook 5
• Recent Economic Performance 6
• World Economic Outlook 8
• Personal Income & Expenditure Trends 10
• Per Capita GDP 10
• Personal Consumption Expenditures 12
• World Demographic Outlook 16
• World Population Outlook 16
• Urbanization Patterns 17
• Household Formation Patterns 19
• Pricing Patterns 20
• Legal & Regulatory Issues 22
• Technology & Product Innovation 24

III. WORLD SUPPLY & DEMAND 27

• General 27
• World Small Appliances Regional Demand Dynamics 28
• World Small Appliances Production 32
• World Demand by Product 34
• Electric Housewares 36
• Small Kitchen Appliances 37
• Coffee & Tea Makers 37
• Toasters & Toaster Ovens 38
• Other 39
• Other Small Household Appliances 40
• Vacuum Cleaners 41
• Portable Fans 42
• Clothes Irons 43
• Other 44
• Personal Care Appliances 44
• Electric Shavers, Trimmers & Clippers 45

III. WORLD SUPPLY & DEMAND (continued)

• Hair Dryers & Curling Irons/Brushes 46
• Other 47
• International Trade Flows 48

IV. NORTH AMERICA 50

• General 50
• Supply & Demand 52
• United States 55
• Canada 60
• Mexico 64

V. WESTERN EUROPE 69

• General 69
• Supply & Demand 71
• France 75
• Germany 80
• Italy 85
• Netherlands 90
• Spain 94
• United Kingdom 98
• Other Western Europe 103
• Belgium 108
• Sweden 108
• Switzerland 109
• All Other Western Europe 109

VI. ASIA/PACIFIC 111

• General 111
• Supply & Demand 113
• Australia 117
• China 122
• India 127
• Japan 132
• South Korea 137
• Taiwan 142
• Other Asia/Pacific 147
• Indonesia 152
• Philippines 152

VI. ASIA/PACIFIC (continued)

• Thailand 153
• All Other Asia/Pacific 154

VII. OTHER REGIONS 155

• General 155
• Supply & Demand 157
• Latin America 159
• Brazil 164
• Other Latin America 169
• Argentina 174
• Colombia 174
• All Other Latin America 175
• Eastern Europe 176
• Russia 182
• Other Eastern Europe 187
• Poland 193
• Ukraine 193
• All Other Eastern Europe 194
• Africa/Mideast 195
• South Africa 200
• Turkey 200
• Other Africa/Mideast 201

VIII. INDUSTRY STRUCTURE 203

• General 203
• Industry Composition 204
• Market Share 207
• Matsushita 207
• Philips Electronics 208
• Sanyo 208
• Gillette 208
• SEB 209
• Electrolux 209
• Other Leading Suppliers 210
• Product Development & Manufacturing 210
• Marketing & Distribution 212
• Cooperative Agreements 214
• Financial Requirements 220

VIII. INDUSTRY STRUCTURE (continued)

• Mergers, Acquisitions & Industry Restructuring 221
• Company Profiles 225
• AKO-ISMET Elektrogerate, see Glen Dimplex Group
• Alba plc 225
• Applica Incorporated 226
• Arcelik, see Koc Holding
• Bajaj Electricals Limited 229
• Berkshire Hathaway Incorporated 230
• Bissell Incorporated 231
• Black & Decker Corporation 232
• BPL Sanyo Utilities and Appliances, see Sanyo Electric
• Braun, see Gillette
• Bunn-O-Matic Corporation 233
• Candy Elettrodomestici SpA 234
• Conair Corporation 235
• Cuisinart, see Conair
• De' Longhi SpA 238
• Electrodomesticos Solac SA 240
• Electrolux AB 241
• Electromures SA 244
• Eureka, see Electrolux
• Fagor Electrodomesticos, see Mondragon
• Fresh Company 245
• Gillette Company 246
• Gimelli Laboratories, see TechTronic Industries
• Glen Dimplex Group 248
• Goblin Ireland, see Glen Dimplex Group
• Haier Group Company 250
• Hamilton Beach?Proctor-Silex, see NACCO Industries
• Helen of Troy Limited 251
• Holmes Group Incorporated 253
• Hoover Company, see Maytag
• Illinois Tool Works Incorporated 255
• Interplak, see Conair
• Kenwood Appliances, see De' Longhi
• Kirby Company, see Berkshire Hathaway
• KitchenAid USA, see Whirlpool
• Kobold Systems, see Vorwerk & Company

VIII. INDUSTRY STRUCTURE (continued)

• Koc Holding AS 257
• Krups, see Moulinex-Brandt Group and SEB
• LG Group 259
• Matsushita Electric Industrial Company Limited 261
• Maytag Corporation 263
• Mondragon Corporacion Cooperativa 265
• Morphy Richards, see Glen Dimplex Group
• Moulinex-Brandt Group 266
• NACCO Industries Incorporated 267
• National Presto Industries Incorporated 269
• Norelco Consumer Products, see Philips Electronics
• Optiva Corporation, see Philips Electronics
• Philips Electronics NV 271
• Pifco Holdings, see Salton
• Polar Industries Limited 274
• Pulse Home Products, see Alba
• Remington Products Company LLC 275
• Rival Company, see Holmes Group
• Royal Appliance Manufacturing Company 277
• Salton Incorporated 278
• Samsung Group 282
• Sanyo Electric Company Limited 283
• SEB SA 285
• Sheffield Appliances, see Polar Industries
• Shop-Vac Corporation 288
• Sonex International, see Salton
• Sunbeam Corporation 289
• Superior Electrics Limited 291
• Tactica International, see Helen of Troy
• TechTronic Industries Company Limited 292
• Thermomix, see Vorwerk & Company
• Vax, see TechTronic Industries
• Vorwerk & Company 294
• Wahl Clipper Corporation 295
• Waring, see Conair
• West Bend, see Illinois Tool Works
• Whirlpool Corporation 297
• Windmere-Durable Holdings, see Applica
• Zelmer Sp zoo 298
• Other Companies Mentioned in Study 299

• Summary Table 3

1 Gross Domestic Product by Region 9

2 Per Capita GDP by Region 12

3 Personal Consumption Expenditures by Region 13

4 Population by Region 17

5 Urban Population by Region 18

6 Number of Households by Region 20

7 World Electric Housewares & Personal Care Appliances Pricing Patterns 22

1 World Electric Housewares & Personal Care Appliances Demand by Region 30

2 World Electric Housewares & Personal Care Appliances Shipments by Region 33

3 World Electric Housewares & Personal Care Appliances Demand by Type 35

4 World Electric Housewares & Personal Care Appliances Net Exports by Region 49

1 North America - Key Indicators for Electric Housewares & Personal Care Appliances Demand 51

2 North America Electric Housewares & Personal Care Appliances Supply & Demand 54

3 United States - Key Indicators for Electric Housewares & Personal Care Appliances Demand 56

4 United States Electric Housewares & Personal Care Appliances Supply & Demand 59

5 Canada - Key Indicators for Electric Housewares & Personal Care Appliances Demand 61

6 Canada Electric Housewares & Personal Care Appliances Supply & Demand 63

7 Mexico - Key Indicators for Electric Housewares & Personal Care Appliances Demand 65

8 Mexico Electric Housewares & Personal Care Appliances Supply & Demand 68

1 Western Europe - Key Indicators for Electric Housewares & Personal Care Appliances Demand 71

2 Western Europe Electric Housewares & Personal Care Appliances Supply & Demand 74

3 France - Key Indicators for Electric Housewares & Personal Care Appliances Demand 76

4 France Electric Housewares & Personal Care Appliances Supply & Demand 79

5 Germany - Key Indicators for Electric Housewares & Personal Care Appliances Demand 81

6 Germany Electric Housewares & Personal Care Appliances Supply & Demand 84

7 Italy - Key Indicators for Electric Housewares & Personal Care Appliances Demand 86

8 Italy Electric Housewares & Personal Care Appliances Supply & Demand 89

9 Netherlands - Key Indicators for Electric Housewares & Personal Care Appliances Demand 91

10 Netherlands Electric Housewares & Personal Care Appliances Supply & Demand 93

11 Spain - Key Indicators for Electric Housewares & Personal Care Appliances Demand 95

12 Spain Electric Housewares & Personal Care Appliances Supply & Demand 97

13 United Kingdom - Key Indicators for Electric Housewares & Personal Care Appliances Demand 99

14 United Kingdom Electric Housewares & Personal Care Appliances Supply & Demand 102

15 Other Western Europe - Key Indicators for Electric Housewares & Personal Care Appliances Demand 104

16 Other Western Europe Electric Housewares & Personal Care Appliances Supply & Demand 107

1 Asia/Pacific - Key Indicators for Electric Housewares & Personal Care Appliances Demand 113

2 Asia/Pacific Electric Housewares & Personal Care Appliances Supply & Demand 116

3 Australia - Key Indicators for Electric Housewares & Personal Care Appliances Demand 118

4 Australia Electric Housewares & Personal Care Appliances Supply & Demand 121

5 China - Key Indicators for Electric Housewares & Personal Care Appliances Demand 123

6 China Electric Housewares & Personal Care Appliances Supply & Demand 126

7 India - Key Indicators for Electric Housewares & Personal Care Appliances Demand 128

8 India Electric Housewares & Personal Care Appliances Supply & Demand 131

9 Japan - Key Indicators for Electric Housewares & Personal Care Appliances Demand 133

10 Japan Electric Housewares & Personal Care Appliances Supply & Demand 136

11 South Korea - Key Indicators for Electric Housewares & Personal Care Appliances Demand 138

12 South Korea Electronic Housewares & Personal Care Appliances Supply& Demand 141

13 Taiwan - Key Indicators for Electric Housewares & Personal Care Appliances Demand 143

14 Taiwan Electric Housewares & Personal Care Appliances Supply & Demand 146

15 Other Asia/Pacific - Key Indicators for Electric Housewares & Personal Care Appliances Demand 148

16 Other Asia/Pacific Electric Housewares & Personal Care Appliances Supply & Demand 151

SECTION VII

1 Other Regions - Key Indicators for Electric Housewares & Personal Care Appliances Demand 156

2 Other Regions Electric Housewares & Personal Care Appliances Supply & Demand 158

3 Latin America - Key Indicators for Electric Housewares & Personal Care Appliances Demand 160

4 Latin America Electric Housewares & Personal Care Appliances Supply & Demand 163

5 Brazil - Key Indicators for Electric Housewares & Personal Care Appliances Demand 165

6 Brazil Electric Housewares & Personal Care Appliances Supply & Demand 168

7 Other Latin America - Key Indicators for Electric Housewares & Personal Care Appliances Demand 170

8 Other Latin America Electric Housewares & Personal Care Appliances Supply & Demand 173

9 Eastern Europe - Key Indicators for Electric Housewares & Personal Care Appliances Demand 178

10 Eastern Europe Electric Housewares & Personal Care Appliances Supply & Demand 181

11 Russia - Key Indicators for Electric Housewares & Personal Care Appliances Demand 183

12 Russia Electric Housewares & Personal Care Appliances Supply & Demand 186

13 Other Eastern Europe - Key Indicators for Electric Housewares & Personal Care Appliances Demand 189

14 Other Eastern Europe Electric Housewares & Personal Care Appliances Supply & Demand 192

15 Africa/Mideast - Key Indicators for Electric Housewares & Personal Care Appliances Demand 196

16 Africa/Mideast Electric Housewares & Personal Care Appliances Supply & Demand 199

1 Revenue Data: Selected Electric Houseware & Personal Care Product Manufacturers, 2000 206

2 Selected Cooperative Agreements 216

3 Selected Acquisitions & Divestitures 224

1 World Personal Consumption Expenditures by Region, 2000 14

2 World Electric Housewares & Personal Care Appliances Demand / Per Capita Personal Consumption Expenditures Relationship 15

1 World Electric Housewares & Personal Care Appliances Demand by Region/Country, 2000 30

2 World Electric Housewares & Personal Care Appliances Demand Projected 2000-2005 Annual Rate of Growth 31

3 World Electric Housewares & Personal Care Appliances Shipments by Region, 2000 34

4 World Electric Housewares & Personal Care Appliances Demand by Type, 2000 36