Currently over 60% of all US households subscribe to an Internet Service Provider. The majority of these households still access the Internet via a dial-up modem. However, for service providers looking to generate more revenues from their consumer customer base, it is important for them to increase broadband penetration.
 
 Based on a survey of nearly 1,000 US households, this report examines where service provides have and haven't been successful selling broadband service. Even more importantly, this report looks at why service providers have or haven't been successful selling this service. Information on consumer attitudes toward broadband access is segmented in the report by the age of the key decision maker, annual household income, and broadband access technology.
 
 Also included in this report are five-year forecasts for the following:
 · Percent of all US households with Internet access
 · Percent of all online households using broadband and dial-up access
 · The actual number of households using broadband and dial-up access
 · Percent of all US households using broadband access

Table of Contents

• Executive Summary
• Methodology
• Introduction
• All Online Households
• The Broadband Household
• Broadband Migration
• The Broadband Resistant
• Forecast of Broadband Households
• Advice for Broadband Service Providers

List of Tables

• Table 1. Percent of All US Households with Broadband Access, 2001-2006
• Table 2. US Census Age and Household Income Breakout
• Table 3. Residential Technology Survey Age and Household Income Breakout
• Table 4. Household Income by Age of Key Decision Maker for Residential Technology Survey Respondents
• Table 5. Number of US Households, 2000-2006 (in Thousands)
• Table 6. Demographic Background of both All Internet Users and Home Internet Users
• Table 7. Plans to Access the Internet from the Home in the Next 12 Months
• Table 8. How Households Select Their ISP, by Age of Decision Maker and Household Income
• Table 9. How Households Select Their ISP, by Dial-Up and Broadband Users
• Table 10. Percent of US Households with Internet Access, 2001-2006
• Table 11. Number of US Households with Internet Access (in Thousands), 2001-2006
• Table 12. Broadband Household by Age of Decision Maker and Household Income
• Table 13. Demographics of Online Households, Dial-Up and Broadband
• Table 14. Subscriber Satisfaction with Service Provider by Broadband Access Technology
• Table 15. Subscriber Satisfaction with Service Provider by Age and Household Income
• Table 16. Subscribe to Dial-Up Pre Broadband by Broadband Access Technology
• Table 17. Subscribed to Dial-Up Pre Broadband by Age and Income
• Table 18. Percent of Broadband Subscribers Who Changed ISP When They Moved to Broadband, by Broadband Access Technology
• Table 19. Percent of Broadband Subscribers Who Cared that they had to Change ISP When They Moved to Broadband, by Broadband Access Technology
• Table 20. Plans to Get Broadband Access in the Next 12 Months, by Age and Household Income
• Table 21. Plans to Get Broadband Access in the Next 12 Months for All Current Dial-Up Users
• Table 22. Top Reasons for Not Getting Broadband Access, by Age and Household Income
• Table 23. Top Reasons for Not Getting Broadband, by All Dial-Up Users
• Table 24. Percent of Online Homes by Primary Access Technology, Dial-Up vs. Broadband
• Table 25. Number of US Households (in Thousands) Online by Primary Access Technology, Dial-UP vs. Broadband
• Table 26. Percent of All US Households with Broadband Access, 2001-2006

List of Figures

• Figure 1. Percent of US Households With Internet Access, 2001-2006
• Figure 2. Number of US Households with Internet Access (in Thousands), 2001-2006
• Figure 3. Primary Reasons for Selecting Broadband Access
• Figure 4. Percent of Online Homes by Primary Access Technology, Dial-Up vs. Broadband
• Figure 5. Number of US Households (in Thousands) Online by Primary Access Technology, Dial-UP vs. Broadband
• Figure 6. Percent of All US Households with Broadband Access, 2001-2005