This Insight provides an analysis of two storage technologies (NAND and HDD) vying for similar embedded storage opportunities in portable digital devices. The focus is on technology advancements of and price parity between the two storage technologies as well as trends in leading application markets. In this Insight, IDC forecasts price per gigabyte for both NAND flash memory and 1.0in. and smaller hard disk drives, and it explores the likely impact that price and other attributes will have on the choice of each embedded storage technology in portable digital devices through 2009.

Companies Mentioned: Apple; Samsung; Toshiba; Seagate; Maxtor; SanDisk; IBM; Saifun; Hitachi GST; Ovonyx; Motorola; Sony; Sony Ericsson; Cornice; GS MagicStor; Western Digital; Nokia

• In This Insight
• Situation Overview
• Table: Comparison of SFF HDD and NAND Storage Technology
  • NAND Advancements: Setting the Stage for Higher Capacities
  • NAND Vendors: Defining the Competitive Landscape
  • HDD Technology Advancements: It's All About Areal Density
  • HDD Vendors: Defining the Competitive Landscape
  • Narrowing the Gap: HDD Versus NAND Price per Gigabyte per Year
  • Figure: HDD and NAND Price per Gigabyte, 2004?2009
  • Supply and Demand
    • NAND Flash
    • SFF HDD
  • End Market Dynamics
• Future Outlook
• Essential Guidance
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  • Related Research