Companies Mentioned: Apple; Nokia; Sony Ericsson; Samsung; LG; Motorola; Microsoft

• In This Study
  • Methodology
• Situation Overview
  • Boom Times Are Over: An Overview of the Portable MP3 Player Market
  • Figure: Australia Portable MP3 Player Shipments and Household Penetration Rates, 2004-2006
  • Adjacent Market Dynamics: The Australia Mobile Music Ecosystem
  • Figure: Australia Mobile Music Ecosystem and Value Chain
  • From a Consumer's Point of View: Standalone MP3 Players Versus Music Phones
    • Music Playback on Mobile Phones Is on the Rise
    • Figure: Australia Most Common Mobile Phone Features
    • Music Phone Consumer Mindshare
    • Figure: Australia Consumer Music Phone Mindshare
    • Does Everybody Want a Music-Capable Mobile Phone?
    • Figure: Australia Importance of Digital Music Playback on Mobile Phones by Age Group
    • Figure: Australia Reasons for Lack of Interest in Music Phones
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for Australia Portable MP3 Players, 2007-2011
    • Portable MP3 Player Market Analysis
    • Table: Australia Portable Compressed Audio Player Unit Shipment, 2006-2011 (M)
    • Table: Australia Portable Compressed Audio Player Revenue, 2006-2011 (A$M)
    • Table: Australia Portable Compressed Audio Player Application Service Provider Revenue, 2006-2011 (A$)
    • Music-Capable Mobile Phone Market Analysis
    • Figure: Australia Music Phone Penetration Rates, 2006-2011
  • Clash of the Titans: The Battle Between Apple and Microsoft
    • Apple
      • Apple Will Venture into the Music-Capable Mobile Phone Market
    • Microsoft
      • Portable Subscription Services Are Finally Coming to Australia
  • Market Context
  • Figure: Australia Portable Compressed Audio Player Unit Shipments, 2005-2011: Comparison of March 2006 and March 2007 Forecasts
• Essential Guidance
  • Portable MP3 Player Vendors
  • Music-Capable Mobile Phone Vendors
• Learn More
  • Related Research
  • Definitions
  • Synopsis