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Women Online in the US: A growing Majority

DateMay, 2005
Pages28
Price / format€744 / Electronic
€770 / Hard Copy

€744 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 The Internet may be reaching a tipping point. Females now make up a majority of the US online population, and their numbers are growing. As women, who dominate offline spending, extend their influence on shopping and buying online, they will transform content, commerce and marketing. Are marketers, agencies, retailers and content sites prepared for the women's Web?

This report is for the attention of Marketers, Advertising Agencies, Retailers and Online Content, News, Entertainment, Gaming, Health Care and Travel Sites.

Women Online in the US, a new report from eMarketer, charts the technological, economic and societal shifts that are changing the online demographic mix in the US—and looks at how those changes will affect future Internet marketing and development.

Females have rapidly grown comfortable with technology and the Internet. As of 2004, they comprised 51.6% of US Internet users, and that figure is expected to rise. This growth is already affecting everyone who does business on the Internet.

Females have long embraced the Internet as a communications medium, having shown strong interests in online games, health content and music, but now adult women, who dominate consumer spending offline, are shifting more and more of their shopping online. As the female influence grows across the Internet, companies will need to adjust and shift to selling techniques that appeal to women, including word-of-mouth marketing, personalized e-mail and relationship-building continuity programs.

Key questions the Women Online in the US report addresses:

- How large is the female online population in the US?
- How quickly is it growing?
- What can companies do to reach the growing female majority?
- Will females drive future growth in online shopping?
- What activities do females pursue online?
And many more…

Sources:
America Online (AOL) Digital Marketing Services, Inc. (DMS)
American Federation of Labor-Congress of Industrial Organizations (AFL-CIO)
BIGresearch
BizRate.com
BSM Media
BURST! Media
comScore Media Metrix
comScore Networks Inc.
DailyCandy, Inc.
DoubleClick
Dynamic Logic
eMarketer
Entertainment Software Association (ESA)
Forrester Research
Goldman Sachs
Harris Interactive
Hitwise
Interactive Advertising Bureau (IAB)
Ipsos-Insight
J. Walter Thompson (JWT)
JupiterResearch
Kaiser Family Foundation
Lucid Marketing
Mediamark Research Inc. (MRI)
National Center for Education Statistics - US
Nielsen//NetRatings
NPD Group
Pew Internet & American Life Project
Quris
Resource Interactive
Science Magazine
Taylor Nelson Sofres (TNS)
Taylor Research & Consulting Group, Inc.
TrendSight Group
UCLA Center for Communication Policy
US Census Bureau
US Department of Commerce
US Department of Labor Bureau of Labor Statistics
USC Annenberg School Center for the Digital Future
washingtonpost.com
Yahoo!




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