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The Web Globalization Report Card 2005

DateDec, 2004
Pages121
Price / format€803 / Electronic
€1552 / Enterprisewide

€803 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Discover the Leaders in Web Globalization

From Apple to GE to Toyota, this valuable report identifies those companies that have developed Web sites that combine global reach with local usability. In all, this report rates the Web sites of 200 companies across 16 industries.

More important, this report illustrates the best practices that these top Web sites share so that you can ensure that your company's Web site will avoid the expensive and time-consuming mistakes made by those that went before.

Identify Underachieving Web Sites

Our research also found that most Web sites still leave a great deal of room for improvement. While the top score was 97 out of 100, the median score was just 55. Some of the underachieving Web sites also happen to be some of the most visible brands in America and around the world:

- Budweiser
- Disney
- L.L. Bean
- Monsanto
- Nike
- Qualcomm
- Wal-Mart

Being a global company or having a global brand does not guarantee a successful global Web site.

Who This Report Is For

- Marketing Executives

This report is used by executives at companies large and small to improve their Web sites relative to the competition and "best of breed" Web sites. Furthermore, the report serves as a valuable tool to raise awareness to the importance to Web globalization.

- Globalization Consultants

This report provides valuable, time-saving benchmark data for 200 companies. The intelligence included in this report is based on more than five years spent studying the evolution of Web globalization.

- Translation and Localization Companies

This report is used by translation companies to target prospective clients and do a better job of Web globalization for these clients. The report includes a detailed breakdown of which companies support which languages so that vendors can tailor their language expertise to the right companies.

Helping companies succeed globally over the years, The Web Globalization Report Card has pioneered and promoted best practices in the emerging field of Web globalization. Companies rely on this report to help them succeed against competitive and "best of breed" Web sites. A combination of quantitative data and practical, hands-on advice makes this an invaluable resource for any company doing business across borders.

Receive answers to the following questions:

- What do the best global Web sites have in common? And what do I need to know to ensure my company keeps up with the best global Web sites?
- What are the best global Web sites within each industry? This report covers 16 industries, from automotive to IT.
- What are the most popular languages? And what specific languages are used by each of the 200 Web sites?
- What is the best way to direct visitors to local Web pages?
- How does the "weight" of my global Web site compare with that of my competitors? Weight is a major contributor to usability in countries with limited broadband penetration.
- What are the advantages of using a global design template across all locales?
This report rates 200 sites across the following industries:

Automotive
Consumer Electronics
Consumer Goods
Delivery
Fashion/Apparel
Financial Services
Internet
IT (Software/Hardware)
Manufacturing
Media/Entertainment
Medical/Pharmaceutical
Professional Services
Retail
Sports/Sporting Goods
Telecoms
Travel










Table of contents:
 Introduction
Executive Summary
Methodology

Part I: The Best and the Worst Global Web Sites
The Top 10
The Bottom 10
Takeaways
All 200 Scores
The Missing 10

Part II: Key Trends and Best Practices
Seven Habits of Highly Successful Global Web Sites
Best Global Gateways: The Top 20
Global Gateway Best Practices
Global Gateway Trends
Fast Web Sites: The Top 20
Local Web Sites: The Top 20
Languages: What's Hot

Part III: Industry and Company Profiles
Automotive
BMW vs. Mercedes: A Test Drive
Consumer Electronics
Philips vs. Sony: Substance Over Style
Consumer Goods
P&G: Global Look; Local Brands
Delivery
DHL vs. FedEx: When It Absolutely Has to Be in Every Language
Fashion/Apparel
Lands' End: Ready for an Upgrade
Financial Services
Internet
Amazon vs. eBay: Where's The Gateway?
IT (Software/Hardware)
Adobe: Introducing the "Crossdirect"
Manufacturing
GE: The Undecided Gateway
Media/Entertainment
Medical/Pharmaceutical
Lilly: Unveiling a New Look
Professional Services
Retail
Ikea vs. Wal-Mart: Bigger Is Not Always Better
Sports/Sporting Goods
NBA vs. NFL: No Contest
Telecoms
Travel
Globalization Terminology








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