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Main Technologies & Electronics Internet Targeting Online Customers: Advertising Techniques and Trends
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Targeting Online Customers: Advertising Techniques and Trends

DateApr, 2005
Pages26
Price / format€744 / Electronic
€770 / Hard Copy

€744 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Since its inception, the Holy Grail of advertising has been targeting—putting the right message in front of the right consumer at the right time. After a decade of tinkering and trial, more sophisticated online advertising techniques and technologies are poised to deliver on the promise. As the audience fragments, marketers' aim is sharpening—and the art of selling will never be the same.

This report is for the attention of Advertising Agencies, Marketers, Portals, Web Publishers, Online Retailers, Large Corporations and SMEs.

The Targeting Online Customers report analyses the many evolving techniques and technologies of online advertising to help you decide—when it comes to targeting your customers—which will be hits, and which will be misses.

Ad targeting is both obvious and elusive. It's obvious that when marketers target ads at an audience receptive to their pitch, the campaign is likely to be more effective. However, what's elusive is the audience: Who are they? How do you find them? What's the best way to touch their hearts and minds once they're found?

As 84% of US advertising professionals told the American Advertising Federation last November, what makes the Internet different from traditional media is that it encompasses both classic targeting methods, such as demographic and psychographic profiling, and interactive ones, such as behavioral targeting and paid search. Online they get the best of both worlds, the old and the new. Now, marketers can run coordinated, multi-channel campaigns, and take advantage of new tools that allow for more precise targeting of today's fragmented audiences.

Key questions the Targeting Online Customers report addresses:

- What are the main techniques used to target customers online?
- Do advertisers really need targeting more than ever—or is it all a hype?
- What methods work best for segmenting and identifying a receptive audience?
- Is behavioral targeting a prime-time technique for reaching consumers?
- How much do consumers dislike online advertising?
- Will privacy concerns derail some online targeting schemes?
- What is the future of targeting?
And many more…

Sources:
Advertising.com
America Online
American Advertising Federation (AAF)
BURST! Media
Chapell & Associates
ChoiceStream
Deutsche Bank
DRIVEpm/aQuantive
Dynamic Logic
eMarketer
Enquiro
Forrester Research
GartnerG2
iProspect
JupiterResearch
Kanoodle
MarketingSherpa
Media Contacts
MediaPost Communications
National Cyber Security Alliance
Ponemon Institute
Revenue Science
Silverpop
Taylor Nelson Sofres (TNS)
TRUSTe
Yankelovich




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