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Internet / REPORT INFORMATION

Promotional Music Downloads
Date	Jan, 2005
Pages	0
Price / format	€209 / Electronic

€209

Report Information | Custom-Tailored Research | Product Trade Lead

Abstract:
Pundits declared the recent Pepsi/iTunes promotion a mediocre success because only five million of the 100 million winning caps were redeemed during the two-month period of the campaign. Despite the lack of overwhelming success, additional promotional music download campaigns are proliferating throughout the US.

Key Questions

-How can marketers and music services best use promotional downloads?

-What audiences should companies target with these campaigns?
Data provided in this report include:
1. Structure of Promotions
2. Percentage of Online Users Interested in Paying $0.99 per Track, by Age Group

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