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Main Technologies & Electronics Internet Messaging in the SMB Market, 2005-2008
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Messaging in the SMB Market, 2005-2008

DateAug, 2005
Pages0
Price / format€2135 / Hard Copy
€2135 / Electronic
€2135 / CD ROM

€2 135 





Abstract:
This is a study that examines the messaging needs of small and midsized businesses (SMBs). Because many vendors focus on the large enterprise market, they can overlook the opportunities that are available to them among companies and other organizations that have fewer than 1,000 employees. This study is designed specifically to help vendors understand and participate in the growing SMB market.

Report Focus
This report focuses on the North American small-to-mid-size business (SMB) market, which for the purposes of this report is defined as organizations of between 20 and 1,500 employees. The goal of this report is to assist vendors and others to increase their understanding of market developments in the SMB messaging space and to help them gain insight into key trends that will shape this market for the next several years. The primary data source used for this report was a major survey of North American organizations that we conducted specifically for this report during May 2005. Data from other recent surveys we have carried out were also used to provide comparisons between the SMB and enterprise markets.

Key Findings Presented in this Report
- The SMB space is not a monolithic whole: in fact, in the context of their messaging requirements, larger SMBs operate more like enterprises than they do smaller SMBs.
- The most serious messaging management problems reported by SMBs are adware/spyware, spam and the growth in messaging storage.
- Message stores are growing significantly among SMBs.
- Anti-virus and anti-spam capabilities are more widely deployed at the server and gateway level within enterprises, and more widely deployed at the desktop within SMBs.
- Two-thirds of SMBs currently operate an email security infrastructure that consists of point, best-of-breed security solutions. However, most SMBs would prefer a unified email security infrastructure rather than operate a series of point solutions.
- About three in five SMBs believes that they have a need to implement policies for compliance that are specific to their organization based on the industry in which they participate or other factors.
- About two out of five SMBs employ IM for both business and personal use, one out of five SMBs use this communications medium for business-only use, and one in seven SMBs use it for personal use only. However, one-quarter of SMBs do not allow the use of IM in their organizations. Nearly one out of four SMBs have been impacted or infected by a worm or virus that has entered their network through a public IM system.
- Enterprises are about three times as likely as SMBs to believe that the least risky strategy for data retention is to delete all email and IM content on a regular basis. However, SMBs are twice as likely not to have come to a decision about the least risky strategy for data retention.
- About one-half of SMBs believes that it costs no more than $10 per user per month to provide messaging services to its users, a figure substantially below the actual, in-house cost of providing messaging services.
- When SMBs were asked to rate which vendors and messaging platforms they would consider for migration (even if they were not in the market to do so), they gave strong preference for three particular vendors.
- Three out of five SMBs would prefer to purchase messaging systems from large vendors, while nearly two out of five SMBs believe that messaging systems from smaller vendors may not be sufficiently scalable to meet their long term requirements.










Table of contents:
1. Executive Summary
2. Background and Methodology
3. Current Messaging Practices and Problems
4. Messaging Security Issues
5. Messaging Cost Issues
6. Messaging Delivery Models
7. Future Applications for Messaging
8. Other Issues
9. Vendors of Messaging Solutions

List of Figures
Distribution of Messaging Systems
Importance of Messaging and Collaboration in the Context of Overall Organizational Initiatives
Importance of Messaging and Collaboration in the Context of Overall IT Initiatives
Importance of Messaging and Related Capabilities
Emails Sent and Received Per User Per Day
Growth in Message Stores May 2004 to May 2005
Views on the Legitimacy of Various Applications Used in the Workplace
Security-Related Incidents That Have Occurred in SMBs
Changes in SMBs' Anti-Spam Systems Over Time
Importance of Zero-Hour Virus Protection
Current Practices and Preferences for Email Security
Views on Adware and Spyware
Efforts to Limit Adware and Spyware
Importance of Various Secure Messaging Capabilities
Types of Communications Traffic for Which it is Important to Have a Secure Messaging/ Encryption Capability
Requirements for Various Messaging Functions
Requirements to Implement Organization-Specific Policies for Compliance
Concerns About the Leakage of Sensitive Information Via Approved and Supported
Applications and Communications Channels
Use of Outbound URL Filtering
How Instant Messaging is Used in SMBs
"Has your user base ever been impacted or infected by a public IM network worm or virus?"
Views on the Risk of Various Data Retention Strategies
Use of Mailbox Size Quotas
Perceived Cost of Providing Messaging Services (Cost per Seat per Month)
Amount of Unplanned Messaging Downtime per Month
Amount of Planned Messaging Downtime per Month
Likelihood of Migrating to a New Messaging System
Likelihood of Migrating to a New Messaging System Based on the Ability to Keep the Current Desktop Client
Likelihood of SMBs Considering Switching to a Web Client and Away from a Desktop Client Based on the Level of Functionality Provided by the Web Client and the Amount of End User Retraining Required
Level of Cost Savings Required for Organizations to Outsource Their Messaging Functionality
Price Point at Which Organizations Would Be Willing to Outsource the Entire Messaging Infrastructure
Desirability of Various Models for Managing an Email System
Desirability of Various Delivery Models for Managing Email Security
Desirability of Various Delivery Models for More Sophisticated Email Security Capabilities
Value Given to Various Information Sources When Evaluating New Products and Technologies
Integration of Messaging with VoIP Systems
Integration of Messaging with Line-of-Business Applications
Organizational Preferences for Messaging Operating Systems
Job Functions Involved in Decision-Making for Purchasing New Messaging Systems or Adopting New Messaging-Related Technologies

List of Tables
Leading Messaging Management Problems for SMBs
Comparison of Messaging Management Problems for SMBs and Enterprises
Current and Planned Use of Wireless Platforms
Current and Planned Messaging Management Capabilities
Comparison of Messaging Security Capabilities Deployed Within SMBs and Enterprises
Comparison of Compliance Capabilities Required Within SMBs and Enterprises
Concerns About the Leakage of Sensitive Information Via Approved and Supported
Applications and Communications Channels in SMBs and Enterprises
Concerns About The Ability to Comply With Various Regulations
Comparison of the Perceived Risk of Various Data Retention Strategies
Sample Three-Year TCO for a Microsoft Exchange 2003 Deployment of Varying Sizes
Perception of Messaging System Platforms As a Candidate for Migration
Perception of Messaging and Related Vendors As a Candidate for Use/Migration Among SMBs
Perceptions About Messaging Vendors
Perceptions About Messaging Vendors Based on the Size of the SMB








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