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Digital Rights Management: Strategies for Rich Media Content
Date
Apr, 2005
Pages
101
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€1440 / 1 - 5 Users
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Abstract:
Digital content delivery, content protection, intellectual property rights and distribution management, and a secure, attractive transaction mechanism are the main challenges in today's digital market.
The music industry has been the highest-profile talking point of the digital debate, partly because the visible parts of the business model select, pay for, and download three or four-minute pop songs appear to be so simple. Along with SMS (Short Message Service) , MMS (Multimedia Messaging Service) and email, it is the proverbial killer application, but it is one that has shaken an industry to its core. Not only do the Internet and other interconnected information networks provide unprecedented means to access and share content beyond geographical boundaries and time constraints, they also provide an unprecedented means to discuss it and to share information about what is going on.
This briefing document brings together the essential elements of the digital rights debate providing a balanced review and analysis for players operating in the sector.
About the Author
Chris Middleton is a widely respected journalist, author, and editor specializing in digital media, intellectual property, and technology. Formerly the editor of the UK's most successful business-to-business technology monthly, Computer Business Review, and formerly deputy editor of the UK's Computing newspaper, Chris has written for a number of national and international publications, including The Guardian newspaper, and the BBC's Tomorrow's World, together with dozens of business magazines. He is the author of the illustrated book The Complete Guide to Digital Audio (A Comprehensive Introduction to Digital Music-Making and Sound), published worldwide in 2004 to extremely positive reviews, and has edited, co-written, or contributed to over 20 books on the digital arts, published by companies such as Dorling Kindersley, Mitchell Beazley, Cassell Illustrated, Watson Guptill, and Amphoto Books. He lives and works in Brighton, UK, where he also writes and produces music for films and videos.
Table of contents:
Chapter 1: The Context of DRM
How Free Downloads Defined a Market
Setting the Scene
The Content Delivery Matrix
Carriers
Operators
Enterprise Customers
Service Providers and Broadcasters
Content Providers, Content Owners, Publishers or Licensors
Consumers
Apple, Windows Media, and the Music Phenomenon
Apple's iPod
Media Players
File Format Wars
Business and the File-Sharing Culture
Fair Use and File Sharing
Digital Licensing
UCITA
Podcasting
If The Lawsuit Fits
Blu-Ray Disks
Creative Commons
Chapter 2: DRM Technologies and Challenges
What is Digital Rights Management?
What are Trusted Systems?
Context: Fatal Tensions in DRM-enabled Publishing Markets
Metadata – Data About Data
Interoperable DRM
Obstacles to Global DRM Interoperability
DRM Models
Current DRM Models and the Move Towards Interoperability
Forward and Time Locking
Rules-based Associations
ContentGuard Ownership
Intellectual Property Rights
Time-limited or Usage Limited
Next Generation DRM Technology
Data Description and Sharing: XML, XrML, ODRL and MEG-21 REL
The Two Main RELs being Discussed and Developed
MPEG-21 REL (Motion Picture Experts Group Rights Expression Language)
ODRL (Open Digital Rights Language)
ETNO and the European Commission's View on DRM Interoperability
Technology and Business: Achieving Interoperable DRM
DRM's Prime Movers
Next Generation DRM in the Digital Home
Next Generation DRM in the Mobile Environment
Business and Technology
Standards Bodies Relevant to DRM
MPEG
OASIS
CRF
OeBF
TV-Anytime Forum
SMPTE
WS-I
ISMA
W3C
4C Entity
5C Entity
AACS LA
Chapter 3: The Digital Home
New Alliances and Market Opportunities
Unit Shifting and Bit-Shifting
The Emergence of Ebo Units
Technology Providers and Media Giants
Two Environments Emerge
The Digital Home and the Major Players
AACS LA
AACS LA Ecosystem
Usage Scenarios on the Digital Home
A Union of Convenience?
Agreed Specifications
What This Means in Practise
The Politics of Profit
Microsoft, Janus and AACS LA
Next-Generation Optical Media
Blu-ray Disk Association
DVD-9
HD-DVD
Macrovision CDS 300 System
Back to the On/Off Future
Other Market Forces in the Digital Home
Video on Demand; Multiplayer Online Gaming
Enterprise DRM Vendor Strategies: Microsoft, Intertrust, ContentGuard, RealNetworks
Microsoft
Security Support Component
ContentGuard
Intertrust
Intertrust NEMO
The Coral Consortium
RealNetworks
Microsoft-based DRM Managed Service Providers
Reciprocal
The Digital Home: New DRM-enabled Business Opportunities, New Content
AACS LA Implications
Convergence of Content Types
Convergence of Content Creation and Consumption
MUDDA and Brightskies
Java Application Rental
Chapter 4: DRM and the Mobile Environment
The OMA, ODRL, and New Business Models for Superdistribution
OMA
OMA Mobile Specifications
OMA Web Services 1.0:
OMA Mobile Locations Protocol 3.1:
OMA Online Certificate Status Protocol 1.0
Superdistribution and Viral Marketing
Viral Marketing
Superdistribution and Mobile Games
Virtual Shrinkwrapping
Selected Mobile DRM and Related Companies
CoreMedia
elata
Buongiorno
DMDSecure
The Mobile Environment
New DRM-enabled Business Opportunities, New Content
Mobile Java, Personalised Java Applications, Java Application Rental
Forbidden Technologies' FORscene
SDC and Java DRM
Digital Radio, Internet Radio, and Location Based Services
Biometric DRM
Stop Press
Windows Media on Nokia Phones
Chapter 5: Market Sizes/Forecasts
DRM
Games (Consoles/PC/Online/Wireless)
Mobile Games
Music
Ringtones (Mono & Polyphonic)
Recorded Music
Downloaded Music
PC Software
VOD (Video on Demand)
List of Forecasts
DRM Market (US$) Worldwide Forecast 2004-2009
Downloaded & Rented Mobile Games Revenue (US$) Worldwide Forecast 2004-2009
Ringtone Revenues (US$) Worldwide Forecast 2004-2009
Recorded Music Sales (US$) Global Forecast 2003-2008
Recorded Music Sales (US$) Regional Forecast 2003-2008
Recorded Music Sales ($m) Regional Forecast 2004-2009
List of Figures
Figure 1: Apple's original iPod
Figure 2: The Creative Zen Portable Media Centre
Figure 3: The Archos Gmini 400 Multimedia Player
Figure 4: Concepts Modelled in a DRM Scheme
Figure 5: The Complexity of a Traditional DRM Model.
Figure 6: An MPEG-REL-enabled Online Movie Distribution Model
Figure 7: The Basic ODRL Scheme
Figure 8: Apple's AirPort Wireless Hub
Figure 9: RealNetworks' Helix DRM scheme
Figure 10: Japanese Motorola phone
Figure 11: Delivering DRM-enabled Rich Media Content to 2.5G and 3G Mobile Phones.
Figure 12: elata's Senses Product Portfolio
Figure 13: How Device Capabilities are Mapped and Filtered into elata's Overall DRM Scheme.
Figure 14: Nokia Phone showing Entertainment Services Available
Figure 15: Recorded Music Sales Regional Forecast 2004-2009
List of Tables
Table 1: DRM Market (US$) Worldwide Forecast 2004-2009
Table 2: Worldwide Games Sales (US$m) all Media
Table 3: Worldwide Games Sales (US$bn) by Medium
Table 4: Regional Games Sales (US$m) all Media
Table 5: Games Sales (US$) USA 2002/2003
Table 6: Downloaded & Rented Mobile Games Revenue (US$) Worldwide Forecast 2004-2009
Table 7: Ringtone Revenues (US$) Worldwide Forecast 2004-2009
Table 8: Recorded Music Sales (US$) Global Forecast 2003-2008
Table 9: Recorded Music Sales (US$) Regional Forecast 2003-2008
Table 10: Recorded Music Sales ($m) Regional Forecast 2004-2009
Table 11: Illegal Music Downloads – Napster/Kazaa 2001- 2008
Table 12: Value of Illegal Music Downloads ($m) Worldwide 2003-2008
Table 13: Music Downloads - UK 2003-2008
Table 14: Number of Illegal Downloaders - US 2003-2009
Table 15: Legal/Illegal Software Installed on PCs Regional Breakdown 2003
Table 16: VOD Regional Breakdown 2004
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