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Sport, Travel & Leisure / REPORT INFORMATION

US Online Travel: The Threat of Commoditization

DateApr, 2007
Pages22
Price / format$695 / Online Download
$720 / Hard Copy Mail Delivery

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Abstract:
Countries covered: United States

US Online Travel: The Threat of Commoditization


Table of contents:
Executive Summary
US Online Leisure/Unmanaged Business Travel Metrics, 2006 & 2010
Issues & Questions
The eMarketer View
Key eMarketer Numbers: US Online Travel
US Travel Industry Outlook
US Real Gross Domestic Product, 2004-2010 (% increase vs. prior year)
Total Number of Passengers Boarding Scheduled Domestic and International Flights* in the US, 1999-2005 (millions and % increase/decrease vs. prior year)
US Lodging Industry Revenue per Available Room* (RevPAR), 2003-2006 (% increase vs. prior year)
US Travel Spending, 2001-2009 (billions and % increase/decrease vs. prior year)
Sizing Up the Online Travel Market
US Online Leisure/Unmanaged Business Travel Sales, 2003-2010 (billions and % increase vs. prior year)
Comparative Estimates: US Online Leisure/Unmanaged Business Travel Sales, 2004-2008 & 2010 (billions)
Annual Growth of US Online Leisure/Unmanaged Business Travel Sales vs. US Retail E-Commerce Sales, 2004-2009 (% increase vs. prior year)
US Households that Book Travel Online, 2005-2010 (millions and % of Internet households)
US Online Travelers*, 1996-2005 (millions and % of travelers)
Average Annual Online Travel Spending per US Household*, 2005-2010 (dollars and % increase vs. prior year)
US Online Travel Sales, by Travel Segment, 2005 & 2010 (billions, CAGR* and % of total sales)
Online Travel Sales As a Percent of Total Travel Sales in the US, Europe and the Asia-Pacific Region, 2005 & 2008
US Online Travel Sales Share, by Distribution Channel, 2003-2005 (% of total sales)
US Online Travel Sales Share, by Distribution Channel and Travel Segment, 2005 (% of total sales)
Online Travel Shopping Patterns
Demographic Profile of US Visitors to Travel Web Sites, July 30-August 26, 2006 (% of total)
Top 30 Travel Web Sites among US Internet Users, Ranked by Visits, August 20-26, 2006 (% market share)
Top 10 Online Travel Sites among US Internet Users, Ranked by Unique Audience, October 23-29, 2006 (thousands, % active reach and mins:secs per user)
Top 10 Upstream Industries Visited by US Internet Users before Visiting Travel Web Sites, August 20-26, 2006 (% of total visits)
Top 10 Downstream Industries Visited by US Internet Users after Visiting Travel Web Sites, August 20-26, 2006 (% of total visits)
US Online Travel Researchers Who Visited Online Travel Agencies vs. Travel Search Engines, Q1 2005-Q2 2006 (% of total visits)
Top Five Travel Search Engines Visited by US Internet Users, July 2006 (thousands of visitors)
The Power of the Internet as a Travel Planning Resource
Source that Most Influenced US Adult Internet Users to Make an Airline Ticket Purchase, July 2006 (% of respondents*)
Sources Influencing Travel Purchase Decisions according to US Online Travelers*, Q3 2006 (% of respondents)
Vacation Planning Methods of US Internet Users, 2006 (% of respondents)
Online Travel Resources that US Online Leisure Travelers Used for Research in the Past 12 Months, 2005 & 2006 (% of respondents)
Content Types that US Online Travelers Believe Are "Important"* When Making a Hotel Purchase Decision, July 2006 (% of respondents)
Types of Travel Research Conducted Online by US Online Travelers* that Use the Internet Solely as a Research Tool, January 2007 (% of respondents)
US Online Leisure Travelers* Who Researched Travel Online but Bought Offline, by Travel Product and Frequency, 2006 (% of respondents)
US Adult Internet Users Who Will Use the Internet As the Primary Resource to Research Their Upcoming* Travel Plans, by Household Income, January 2007 (% of respondents)
US Adult Internet Users Who Will Use the Internet to Research and/or Purchase Their Upcoming* Travel Reservations, by Household Income, January 2007 (% of respondents)
Type of Travel Site Where US Online Travelers Start and/or Finish a Travel Purchase, 2006 (% of respondents)
Critical Success Factors of Travel Web Sites
Most Influential Factor in Choosing an Airline Carrier and Hotel according to US Online Business Travelers, July-August 2006 (% of respondents)
Requirements of Online Business Travelers When Booking Hotel Accommodations for Business vs. Personal Travel, Ranked by Priority, July-August 2006
Important* Features of a Travel Site according to US Online Business Travelers, July-August 2006 (% of respondents)
Select Travel Web Site Features that Make US Adult Internet Users* Want to Return to the Sites, January 2007 (% of respondents)
Factors that US Online Travelers Believe Are "Important"* When Choosing a Travel Web Site to Book Hotel Accommodations, July 2006 (% of respondents)
Reasons that US Consumers Prefer to Make Hotel Reservations on a Hotel's Web Site Directly vs. Using an Online Travel Agency/Consolidator, 2006 (% of respondents)
Factors that Would Influence US Consumers* to Make Hotel Reservations on a Hotel's Web Site Directly Instead of Using an Online Travel Agency, 2006 (% of respondents)
Rating and Ranking Travel Web Sites
Top-Ranked Independent Travel Web Sites according to US Online Travel Buyers, 2006
US Customer Satisfaction with Independent Travel Web Sites, March-October 2006 (index ranking on a 1,000-point scale)
US Customer Satisfaction Scores for the Top-Branded Travel Web Sites, 2006 (based on a 1,000-point scale)
US Customer Satisfaction Scores for Hotel and Independent Travel Sites, 2004-2006 (based on a 100-point scale)
Guests of High- and Lower-Priced Hotel Brands Who Are Very Likely to Return, by Channel Used to Book Reservation, 2006 (% of respondents)
US Customer Satisfaction Scores for Leading Online Travel Web Sites, 2002-2006 (based on 100-point scale)
US Online Travel Buyers Who Will Likely Return to Select Travel Sites to Research Hotel Accommodations, January 2006 (% of respondents)
US Online Travel Buyers Who Will Likely Return to Select Travel Sites to Book Hotel Accommodations, January 2006 (% of respondents)
US Online Travel Buyers Who Will Likely Return to Select Travel Sites to Book Hotel Accommodations if Prices Increase by 5% at that Site Only, January 2006 (% of respondents)
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