1. EXECUTIVE SUMMARY2. OPERATING ENVIRONMENT2.1 GDPTable 1 GDP 1999-20042.2 Disposable IncomeTable 2 Disposable Income 1999-20042.3 Leisure ExpenditureTable 3 Consumer Expenditure on Leisure 1999-20043. INDUSTRY ISSUES3.1 Political and Legislative Environment3.2 Terrorism and Security3.3 Sustainable Tourism3.4 General and Economic Policy3.5 Positive Growth FactorsSummary 1 Positive Growth Factors3.6 Negative Growth FactorsSummary 2 Negative Growth Factors4. DEMAND FACTORS4.1 Leave EntitlementTable 4 Paid Holiday and Public Holidays 2004Summary 3 Malaysia Holidays in 20044.2 Holiday TakingTable 5 Levels of Holiday Taking 1999-20044.3 Holiday Taking: DemographicsTable 6 Holiday Taking by Demographic Groupings 1999-20044.4 Holiday Taking: Length of TripTable 7 Holiday Taking by Length of Trip 1999-20044.5 Holiday Taking: SeasonalityTable 8 Month in which Holidays Are Taken 20045. TOURISM PARAMETERS5.1 Incoming Tourism ReceiptsTable 9 Incoming Tourism Receipts: 1999-2004Table 10 Incoming Tourism Receipts % Growth: 2000-20045.2 Outgoing Tourism ExpenditureTable 11 Outgoing Tourism Expenditure: 1999-2004Table 12 Outgoing Tourism Expenditure % Growth: 2000-20045.3 Balance of Tourism PaymentsTable 13 Balance of Tourism Payments: Value 1999-20045.4 Incoming: Number of ArrivalsTable 14 Total Arrivals: 1999-20045.5 Incoming: Mode of TransportTable 15 Arrivals by Mode of Transport: 1999-2004Table 16 Arrivals by Mode of Transport: % Breakdown 1999-20045.6 Incoming: Purpose of VisitTable 17 Arrivals by Purpose of Visit: 1999-2004Table 18 Arrivals by Purpose of Visit: % Breakdown 1999-20045.7 Incoming: Country of OriginTable 19 Arrivals by Country of Origin: 1999-2004Table 20 Arrivals by Country of Origin: % Breakdown 1999-20045.8 Incoming: Per Capita ExpenditureTable 21 Per Capita Expenditure per Arrival: 1999-20045.9 Outgoing: Number of DeparturesTable 22 Total Departures: 1999-20045.10 Outgoing: Mode of TransportTable 23 Departures by Mode of Transport: 1999-2004Table 24 Departures by Mode of Transport: % Breakdown 1999-20045.11 Outgoing: Purpose of VisitTable 25 Departures by Purpose of Visit: 1999-20045.12 Outgoing: DestinationTable 26 Departures by Destination: 1999-2004Table 27 Departures by Destination: % Breakdown 1999-20045.13 Outgoing: Per Capita ExpenditureTable 28 Per Capita Expenditure per Departure: 1999-20045.14 Domestic: Number of Trips and ExpenditureTable 29 Total Number of Domestic Trips: 1999-2004Table 30 Domestic Tourist Expenditure: 1999-20045.15 Domestic: Trips by Mode of TransportTable 31 Domestic Trips by Mode of Transport: 1999-2004Table 32 Domestic Trips by Mode of Transport: % Breakdown 1999-20045.16 Domestic: Trips by DestinationTable 33 Domestic Trips by Destination: % Analysis 1999-20045.17 Domestic: Per Capita ExpenditureTable 34 Per Capita Expenditure Per Domestic Trip 1999-20045.18 Tourism SpendingTable 35 Spending on Tourism 1999-2004Table 36 Spending on Tourism: % Breakdown 1999-20045.19 Tourism Spending: Method of PaymentTable 37 Method of Payment for Tourism Spending: % Breakdown 20036. TRAVEL ACCOMMODATION6.1 Market SizeTable 38 Travel Accommodation Market 1999-2004Table 39 Travel Accommodation Market: % Growth 2000-20046.2 Sales by SectorTable 40 Travel Accommodation Value Sales by Sector: Value 1999-2004Table 41 Travel Accommodation Value Sales by Sector: % Value Breakdown 1999-20046.3 Outlets by SectorTable 42 Travel Accommodation Outlets by Sector: Units 1999-2004Table 43 Travel Accommodation Outlets by Sector: % Volume Breakdown 1999-20046.4 Hotels by RegionTable 44 Hotels, Rooms and Beds by Region 20036.5 Hotels by Star RatingsTable 45 Number of Star Rated Hotels by Region 20036.6 Hotels by OwnershipTable 46 Hotel Sales by Independent vs Chained Outlets: Value 1999-20046.7 Internet Transaction TrendsTable 47 Travel Accommodation Internet Transactions Sales: Internet Transaction Value 1999-20046.8 Emerging Products6.9 Key Players: Mergers and Acquisitions6.10 Key Players: Revenue RankingsTable 48 Key Players by Revenue 2003/20046.11 Key Hotel Players: Market ShareTable 49 Hotel Companies by Market Share 2001-20046.12 Key Hotel Players: RevPARTable 50 Key Hotel Players by RevPAR 2003/20046.13 Forecast Sales by SectorTable 51 Forecast Travel Accommodation Sales by Sector: Value 2004-20096.14 Forecast Outlets by SectorTable 52 Forecast Travel Accommodation Outlets by Sector: Units 2004-20097. TRANSPORTATION7.1 Market SizeTable 53 Transportation Market 1999-2004Table 54 Transportation Market: % Growth 2000-20047.2 Sales by SectorTable 55 Transportation Sales by Sector: Value 1999-2004Table 56 Transportation Sales by Sector: % Value Breakdown 1999-20047.3 Airline Capacity and UtilisationTable 57 Airline Capacity by Type 1999-2004Table 58 Airline Utilisation by Type 1999-2004Table 59 Airline Utilisation by Type : % Breakdown 1999-20047.4 Airline Sales by Seat ClassTable 60 Airline Volume Sales by Seat Class 1999-2004Table 61 Airline Volume Sales by Seat Class: % Breakdown 1999-20047.5 Airline Sales by DistanceTable 62 Airline Volume Sales by Distance: % Breakdown 1999-20047.6 Internet Transaction TrendsTable 63 Transportation Sales: Internet Transaction Value 1999-20047.7 Emerging Products7.8 Key Players: Mergers and Acquisitions7.9 Key Players: Revenue RankingsTable 64 Key Players by Revenue 2003/20047.10 Key Players: Passengers CarriedTable 65 Key Players by Numbers of Passengers Carried 2003/20047.11 Key Airline Players: Market ShareTable 66 Airline Companies by Market Share 2001-20047.12 Forecast Sales by SectorTable 67 Forecast Transportation Sales by Sector: Value 2004-20098. CAR RENTAL8.1 Market SizeTable 68 Car Rental Market: 1999-2004Table 69 Car Rental Market % Growth: 1999-20048.2 Fleet Size and Number of OperatorsTable 70 Structure of Car Rental Market 1999-20048.3 Sales by Sector and LocationTable 71 Car Rental Sales by Sector and Location: Value 1999-2004Table 72 Car Rental Sales by Sector and Location: % Value Breakdown 1999-20048.4 Rental DurationTable 73 Car Rental Average Duration by Sector 1999/2004Table 74 Average Car Rental Duration: % Breakdown 1999/20048.5 Time of BookingTable 75 Time of Booking: % Breakdown 20048.6 Internet Transaction TrendsTable 76 Car Rental Sales: Internet Transaction Value 1999-20048.7 Emerging Products8.8 Key Players: Mergers and Acquisitions8.9 Key Players: Revenue RankingsTable 77 Key Players by Revenue 2003/20048.10 Key Players: Fleet SizeTable 78 Key Players by Size of Fleet 2001-20048.11 Key Players: Average Daily RateTable 79 Key Players by Average Daily Rate for Car Hire 20038.12 Key Players: Market ShareTable 80 Key Players by Market Share 2001-20048.13 Forecast Sales by Sector and Fleet SizeTable 81 Forecast Car Rental Sales by Sector: Value 2004-2009Table 82 Forecast Car Rental Fleet Size 2004-20099. TRAVEL RETAIL9.1 Market SizeTable 83 Travel Retail Market: 1999-2004Table 84 Travel Retail Sales % Growth: 2000-20049.2 Outlets by SectorTable 85 Travel Retail Outlets by Sector: Units 1999-2004Table 86 Travel Retail Outlets by Sector: % Volume Breakdown 1999-20049.3 Travel Agencies: ServicesTable 87 Travel Agency Value Sales by Service: % Breakdown 1999-20049.4 Travel Agencies: Type of Holiday and DestinationsTable 88 Travel Agency Value Sales by Type of Holiday: % Breakdown 1999-2004Table 89 Travel Agency Value Sales by Destination: % Breakdown 1999-20049.5 Travel Agencies: Exchange Services9.6 Tour Operators: Source of SaleTable 90 Tour Operator Value Sales by Source of Sale: % Breakdown 1999-20049.7 Tour Operators: Type of Holiday and DestinationsTable 91 Tour Operator Value Sales by Type of Holiday: % Breakdown 1999-2004Table 92 Tour Operator Value Sales by Destination: % Breakdown 1999-20049.8 Exchange Services: Sales by Outlet and TypeTable 93 Exchange Service Value Sales by Outlet: % Breakdown 2003Table 94 Exchange Services Value Sales by Currency vs Traveller's Cheques: % Breakdown 20039.9 Online Travel AgenciesTable 95 Travel Retail Sales: Internet Transaction Value 1999-20049.10 Key Travel Agencies: Revenue and Market ShareTable 96 Travel Agents: Revenue Rankings 2003/2004Table 97 Travel Agencies: Market Share 2001-20049.11 Forecast Sales and OutletsTable 98 Forecast Travel Retail Value Sales: 2004-2009Table 99 Forecast Travel Retail Outlets by Sector: Units 2004-200910. TOURIST ATTRACTIONS10.1 Market SizeTable 100 Tourist Attractions Market: 1999-2004Table 101 Tourist Attractions Market % Growth: 1999-200410.2 Sales by SectorTable 102 Tourist Attractions Sales by Sector: Value 1999-2004Table 103 Tourist Attractions Sales by Sector: % Value Breakdown 1999-200410.3 Visitors by SectorTable 104 Tourist Attractions Visitors by Sector: 1999-2004Table 105 Tourist Attractions Visitors by Sector: % Breakdown 1999-200410.4 Internet Booking Trends10.5 Key Players: Mergers and Acquisitions10.6 Key Players: VisitsTable 106 Major Tourist Attractions by Visitors 2002-200410.7 Forecast Sales and Visitors by SectorTable 107 Forecast Tourist Attractions Sales by Sector: Value 2004-2009Table 108 Forecast Tourist Attractions Visitors by Sector: 2004-200911. KEY STRATEGIC ALLIANCES11.1 Trends12. GROWTH COMPANY PROFILES12.1 Malaysian Airline System (MAS)Summary 4 Malaysian Airline System Bhd: Key FactsSummary 5 Malaysia Airline System Bhd: Summary of Key Events 1999-2004Table 109 Malaysia Airline System Bhd: Financial Summary 1999-200412.2 AirAsiaSummary 6 AirAsia Bhd: Key FactsSummary 7 AirAsia Bhd: Summary of Key Events 2001-2004Table 110 AirAsia Bhd: Financial Summary 2001-200412.3 Tradewinds CorpSummary 8 Tradewinds Corp Bhd: Key FactsSummary 9 Tradewinds Corp Bhd: Summary of Key Events 1999-2004Table 111 Tradewinds Corp Bhd: Financial Summary 2000-200312.4 Reliance PacificSummary 10 Reliance Pacific Bhd: Key FactsSummary 11 Reliance Pacific Bhd: Summary of Key Events 1999-2004Table 112 Reliance Pacific Bhd: Financial Summary 1999-200412.5 Sunway LagoonSummary 12 Sunway Lagoon Sdn Bhd: Key FactsSummary 13 Sunway Lagoon Sdn Bhd: Summary of Key Events 1999-200413. FUTURE OUTLOOK13.1 Market OpportunitiesSummary 14 Opportunities for Growth and Investment13.2 Tourism Receipts and ExpenditureTable 113 Forecast Incoming Tourism Receipts: 2004-2009Table 114 Forecast Outgoing Tourism Expenditure: 2004-200913.3 Balance of PaymentsTable 115 Forecast Balance of Tourism Payments: Value 2004-200913.4 Number of ArrivalsTable 116 Forecast Visitor Arrivals: 2004-200913.5 Number of DeparturesTable 117 Forecast Visitor Departures: 2004-200913.6 Travel and Tourism MarketsTable 118 Forecast Sales by Travel and Tourism Markets: Value 2004-200913.7 Developments in Internet Transaction SalesTable 119 Forecast Sales in Travel and Tourism Markets: Internet Transaction Value 2004-200914. DEFINITIONS