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The 2007 Travel & Tourism Market Research Handbook

DateOct, 2006
Pages317
Price / format$285 / Online Download
$385 / Hard Copy Mail Delivery

$285 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Countries covered: United States

Eighth edition. Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry, making this the best-selling publication of its kind.

This market research report is designed to be a strategic business planning resource for executives in all travel and tourism organizations. With thorough and in-depth assessment of the travel market, this report covers such key topics as business travel, leisure & family travel, traveler shopping, museums & historical attractions, romantic destinations, seasonal travel, hotels, casinos, air travel, cruises, car rental agencies, golf travel, theme parks, and festivals.

The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA.

Over 900 website links -- directly embedded into the electronic edition -- will direct you to additional market research information and other resources.

Additional Information

Clients
  • AAA
  • Adirondack Economic Development
  • American Association of Museums
  • American Express
  • Amtrak
  • Arizona Office of Tourism
  • Asheville Chamber of Commerce
  • Avis
  • Best Western
  • Biltmore Estate
  • Buffalo Bill Historical Center
  • Buffalo Niagara Convention & Visitors Bureau
  • Casino Arizona
  • Canadian Tourism Commission
  • Cendant
  • Chattanooga Area Convention & Visitors Bureau
  • Chicago Historical Society
  • Churchill Downs
  • Cincinnati Zoo & Botanical Garden
  • Corvallis Tourism
  • Cornell University School of Hotel Administration
  • Convention & Visitors Bureau of Greater Cleveland
  • Delaware North Companies Parks & Resorts
  • Disneyland Resort
  • Dollywood
  • Elvis Presley Enterprises
  • Fairfax County Convention & Visitors Bureau
  • Flagler County Chamber of Commerce
  • Florida's Space Coast Office of Tourism
  • Four Seasons Hotel
  • Foxwoods Resort
  • Frank Lloyd Wright Preservation Trust
  • Frommers
  • Grand Canyon Railway
  • Greater Ft. Lauderdale Convention & Visitors Bureau
  • Greater Houston Convention & Visitors Bureau
  • Greater Louisville Convention & Visitors Bureau
  • Greater Phoenix Convention & Visitors Bureau
  • Greater Tuscaloosa Convention & Visitors Bureau
  • Greater Wildwood Tourism Development Authority
  • Hard Rock Resort & Casino
  • Hawaii Visitor & Convention Authority
  • Herschend Family Entertainment
  • Hershey Entertainment & Resoirts
  • Hertz
  • Hyatt Hotels
  • Jacksonville & The Beaches Convention & Visitors Bureau
  • Jamestown-Yorktown Foundation
  • Johnson & Wales University
  • Juneau Convention & Visitors Bureau
  • Las Vegas Convention and Visitors Authority
  • Madison Square Garden
  • Mall of America
  • Mammoth Lakes Visitors Bureau
  • Maryland Office of Tourism
  • MGM Grand Hotel
  • Miami International Airport
  • Mississippi Band of Choctaw Indians
  • Montrose Visitors & Convention Bureau
  • Museum of Science & Industry
  • National Aquarium in Baltimore
  • National Business Travel Association
  • National Tourism Association
  • Navajo Nation Hospitality
  • New Orleans Tourism
  • NYU Tisch Center for Hospitality
  • North Dakota Tourism
  • Northwest Connecticut Convention & Visitors Bureau
  • NYC & Company
  • Philadelphia Convention & Visitors Bureau
  • Portsmouth Convention & Visitors Bureau
  • Providence Warwick Convention & Visitors Bureau
  • RCI
  • Ripley Entertainment
  • Rock & Roll Hall of Fame
  • Royal Caribbean Cruises
  • Sacramento Convention & Visitors Bureau
  • Saginaw ounty Convention & Visitors Bureau
  • San Antonio Convention & Visitors Bureau
  • San Diego Zoo
  • Sands Expo & Convention Center
  • Santa Cruz County Conference and Visitors Council
  • Sea World
  • Shop America Alliance
  • Six Flags
  • Sonoma County Tourism Bureau
  • Southwest Louisiana/Lake Charles Convention & Visitors Bureau
  • Starwood Hotels & Resorts
  • Tampa Convention & Visitors Bureau
  • Temecula Valley Chamber of Commerce
  • Temple University, School of Tourism and Hospitality Management
  • Travel Industry Association of America
  • Travel Alberta
  • Tulsa Convention & Visitors Bureau
  • Universal Studios Hollywood
  • University of Las Vegas
  • Univ. of Massachusetts, Hospitality and Tourism Management
  • University of Minnesota Tourism Center
  • Vermont Department of Tourism
  • Visit Florida
  • Walt Disney Parks & Resorts
  • Walton County Tourist Development



Table of contents:
PART I: MARKET FOCUS


1 MARKET SUMMARY
1.1 Market Summary
1.2 The Economic Impact of Travel in the United States
1.3 Market Leaders
1.4 Business and Leisure Travel
1.5 Characteristics of Domestic Travel
1.6 Modes of Passenger Transportation
1.7 Activities While Traveling
1.8 State-by-State Tourism


2 SURVEY: STATE TOURISM & EXPENDITURES
2.1 Introduction
2.2 State-by-State Market Data
2.2.1 Alabama
2.2.2 Alaska
2.2.3 Arizona
2.2.4 Arkansas
2.2.5 California
2.2.6 Colorado
2.2.7 Connecticut
2.2.8 Delaware
2.2.9 District of Columbia
2.2.10 Florida
2.2.11 Georgia
2.2.12 Hawaii
2.2.13 Idaho
2.2.14 Illinois
2.2.15 Indiana
2.2.16 Iowa
2.2.17 Kansas
2.2.18 Kentucky
2.2.19 Louisiana
2.2.20 Maine
2.2.21 Maryland
2.2.22 Massachusetts
2.2.23 Michigan
2.2.24 Minnesota
2.2.25 Mississippi
2.2.26 Missouri
2.2.27 Montana
2.2.28 Nebraska
2.2.29 Nevada
2.2.30 New Hampshire
2.2.31 New Jersey
2.2.32 New Mexico
2.2.33 New York
2.2.34 North Carolina
2.2.35 North Dakota
2.2.36 Ohio
2.2.37 Oklahoma
2.2.38 Oregon
2.2.39 Pennsylvania
2.2.40 Rhode Island
2.2.41 South Carolina
2.2.42 South Dakota
2.2.43 Tennessee
2.2.44 Texas
2.2.45 Utah
2.2.46 Vermont
2.2.47 Virginia
2.2.48 Washington
2.2.49 West Virginia
2.2.50 Wisconsin
2.2.51 Wyoming

3 SURVEY: CITY TOURISM & EXPENDITURES
3.1 Introduction
3.2 City/Regional Market Data
3.2.1 Alabama
3.2.2 Alaska
3.2.3 Arizona
3.2.4 Arkansas
3.2.5 California
3.2.6 Colorado
3.2.7 Connecticut
3.2.8 Delaware
3.2.9 District of Columbia
3.2.10 Florida
3.2.11 Georgia
3.2.12 Hawaii
3.2.13 Idaho
3.2.14 Illinois
3.2.15 Indiana
3.2.16 Iowa
3.2.17 Kansas
3.2.18 Kentucky
3.2.19 Louisiana
3.2.20 Maine
3.2.21 Maryland
3.2.22 Massachusetts
3.2.23 Michigan
3.2.24 Minnesota
3.2.25 Mississippi
3.2.26 Missouri
3.2.27 Montana
3.2.28 Nebraska
3.2.29 Nevada
3.2.30 New Hampshire
3.2.31 New Jersey
3.2.32 New Mexico
3.2.33 New York
3.2.34 North Carolina
3.2.35 North Dakota
3.2.36 Ohio
3.2.37 Oklahoma
3.2.38 Oregon
3.2.39 Pennsylvania
3.2.40 Rhode Island
3.2.41 South Carolina
3.2.42 South Dakota
3.2.43 Tennessee
3.2.44 Texas
3.2.45 Utah
3.2.46 Vermont
3.2.47 Virginia
3.2.48 Washington
3.2.49 West Virginia
3.2.50 Wisconsin
3.2.51 Wyoming

4 ATTRACTING BOOMER RETIREES FOR RELOCATION
4.1 A New Objective For Local Economic Development
4.2 Favored Locales for Retirement Relocation
4.3 Relocation Trends
4.4 Market Resources


5 RURAL & SMALL-TOWN TOURISM
5.1 Market Assessment
5.2 Historic Attractions in Small Towns
5.3 Downtown Revitalization in Small Towns
5.4 Arts Towns
5.5 Balancing Arts and Economic Development
5.6 Out-of-the-Way Places


6 GREEN & SOCIALLY-RESPONSIBLE TOURISM
6.1 A New Era in Consumerism
6.2 Socially-Responsible Tourism
6.3 Environmentally-Responsible Meetings
6.4 Responsible Travel
6.5 Role of the Convention and Visitors Bureau


PART II: DESTINATIONS & TOURIST ATTRACTIONS


7 ADVENTURE TRAVEL
7.1 Adventure Travel and Tourism
7.2 Travel for Outdoor Recreation
7.3 Hiking, Camping, and Outdoor Activities
7.4 Adventure Recreational Activities
7.5 Market Trends


8 ARTS & CULTURAL TOURISM
8.1 Public Participation in the Arts
8.2 Economic Impact of the Arts
8.3 Broadway Theater
8.4 Performing Arts Centers
8.5 Arts in Downtown Revitalization


9 BEACHES & ISLANDS
9.1 Travel to Beaches
9.2 Impact of Erosion and Pollution on Beaches
9.3 Top Beaches
9.4 Regional Beaches
9.5 Islands
9.6 Living Along The Coast
9.7 Scuba Travel


10 BOTANICAL GARDENS
10.1 Garden Visits While Traveling
10.2 Popular Gardens
10.3 Exhibitions
10.4 Events


11 CASINO DESTINATIONS
11.1 Largest Casino Markets
11.2 Las Vegas
11.3 Atlantic City
11.4 Native American Casinos
11.5 Native American Casinos in California
11.6 Midwest Riverboat Markets
11.7 Pennsylvania Casino Market
11.8 The Emerging Buffalo and Niagara Falls Gaming Market
11.9 Mississippi Gulf Coast Casino Market
11.10 Southeastern Connecticut Casino Market
11.11 Detroit-Windsor Casino Market


12 CONVENTIONS & TRADE SHOWS
12.1 Market Assessment
12.2 Market Trends
12.3 Convention Centers
12.4 Convention Center Expansions
13 CULINARY TOURISM


13.1 Traveler Dining
13.2 Upscale Dining While Traveling
13.3 Restaurants in Travel Markets
13.4 Culinary Tourism in Small Towns
13.5 Culinary Vacations
13.6 Culinary Arts Programs
13.7 Food-themed Events at Hotels and Resorts


14 ECOTOURISM
14.1 Ecotourism Activities
14.2 Wildlife Watching
14.3 Birding
14.4 Whale Watching


15 ETHNIC CULTURAL HISTORY
15.1 Native-American Culture
15.2 African-American Themed Museums
15.3 Jewish Museums
15.4 Ethnic Culture in Communities
15.5 Chinatown Districts


16 EXPERIENTIAL TRAVEL & ADULT CAMPS
16.1 Theme and Total Immersion Experiences
16.2 Adult Camps
16.3 Sports Fantasy Camps
16.4 Driving Experiences


17 FAITH-BASED TRAVEL
17.1 Faith-based Travel
17.2 Religious Meetings and Conventions
17.3 Incorporating Faith into Travel Planning
17.4 Faith-based Tours
17.5 Religious Meetings At Sea


18 FAMILY REUNIONS
18.1 Market Assessment
18.2 Economic Impact of Family Reunions
18.3 Resort Destinations for Family Reunions


19 FESTIVALS & FAIRS
19.1 Market Assessment
19.2 Annual Fairs
19.3 Major Events
19.4 Arts & Crafts Festivals
19.5 Beer Festivals
19.6 Book Festivals
19.7 Film Festivals
19.8 Food Festivals
19.9 Music Festivals
19.10 Wine Festivals


20 GOLF TRAVEL
20.1 Golf Travel
20.2 Golf at Resorts and Resort Hotels
20.3 Top Golf Resorts
20.4 Golf Lodges
20.5 Attracting the Female Golfer


21 HISTORIC TRAVEL
21.1 Travel to Historic Sites
21.2 Demographics of Historic Site Visitors
21.3 Characteristics of Historic/Cultural Travelers
21.4 World Heritage Sites in the U.S
21.5 Essential Historic Sites
21.6 Living-History Museums
21.7 Reenactments
21.8 Heritage Trails
21.9 Lewis & Clark Bicentennial Tourism
21.10 Abraham Lincoln Bicentennial Tourism
21.11 Historic Hotels & Lodging


22 HUNTING & FISHING
22.1 Market Overview
22.2 Market Assessment: Fishing
22.3 Fishing State-by-State
22.4 Market Assessment: Hunting
22.5 Hunting State-by-State


23 LEARNING VACATIONS
23.1 Market Assessment
23.2 Language and Culture Vacations
23.3 Educational Cruises
23.4 Scientific Adventures
23.5 Special Learning Experiences
23.6 Vocation Vacations


24 MAJOR EVENTS
24.1 Mardi Gras
24.2 Super Bowl
24.3 The Kentucky Derby
24.4 Mega Festivals


25 MEDICAL TOURISM
25.1 Overseas Patients
25.2 Traveling Abroad for Medical Procedures


26 MUSEUMS
26.1 Museum Operations
26.2 Attendance Data
26.3 Exhibitions
26.4 Admission/Ticket Pricing
26.5 Trends
26.6 Children’s Museums
26.7 Private-Sector Museums
26.8 Corporate Museums


27 PARKS
27.1 Park Visits
27.2 National Parks
27.3 State Parks
27.4 City Parks
27.5 Private Parks
27.6 Caves


28 POP CULTURE TOURISM
28.1 Overview
28.2 Pop Culture-themed Museums
28.3 Film Locations as Tourist Destinations
28.4 Celebrity Attractions


29 REGIONAL ATTRACTIONS
29.1 Arts and Crafts
29.2 Destination Wineries
29.3 Dude Ranches
29.4 Ghost Towns
29.5 Bourbon Distilleries
29.6 Live Music Centers


30 ROMANTIC DESTINATIONS
30.1 Romantic Getaways
30.2 Honeymoon Destinations
30.3 Romantic Destinations


31 SCIENCE MUSEUMS & ATTRACTIONS
31.1 Science and Technology Museums
31.2 Natural History Museums
31.3 Transportation Museums
31.4 Aerospace Museums
31.5 Planetariums
31.6 Attracting Patrons With Events
31.7 Museum-Sponsored Tours


32 SIGHTSEEING
32.1 Sightseeing and Tourism
32.2 Scenic Destinations
32.3 Scenic Byways
32.4 Urban Sightseeing
32.5 Observation Decks
32.6 Walking Tours
32.7 Bus Tours
32.8 Helicopter Tours
32.9 Segway Tours


33 SKI TRAVEL
33.1 Market Assessment
33.2 Ski Resorts: State-by-State
33.3 Top Ski Resorts
33.4 Market Trends


34 SPAS
34.1 Market Assessment
34.2 Hotel Spas
34.3 Destination Spas and Resort Spas
34.4 Medical Spas
34.5 Spa Lifestyle Communities
34.6 Most Popular Spas


35 SPORTS TRAVEL
35.1 Market Assessment
35.2 Economic Impact of Sports Events
35.3 Sports-Specialist Travel Agencies
35.4 America’s Top Sports Cities
35.5 Baseball Spring Training
35.6 Marathon Races
35.7 Second-Tier Events in Smaller Markets
35.8 Sports Halls of Fame


36 THEME PARKS
36.1 Theme Park Travel
36.2 Attendance at Major Amusement/Theme Parks
36.3 Market Trends
36.4 Water Parks
36.5 Indoor Waterpark Resorts


37 TRAVELER SHOPPING
37.1 Market Assessment
37.2 Characteristics of Traveler Shopping
37.3 Where Travelers Shop
37.4 Traveler Spending in Malls
37.5 International Traveler Shopping
37.6 Top Cities for Shopping
37.7 Airport Retail


38 UNIQUE & BIZARRE ATTRACTIONS
38.1 Tourism Opportunities
38.2 Ghost Tours
38.3 Unique Museums
38.4 Visionary Structures
38.5 Unexplained Phenomena
38.6 One-of-a-Kind Landmarks


39 ZOOS & AQUARIUMS
39.1 Market Assessment
39.2 Zoos
39.3 Aquariums


PART III: TRAVEL ANALYSES


40 BUSINESS TRAVEL
40.1 Market Assessment
40.2 Characteristics of Business and Convention Travelers
40.3 Market Trends
40.4 Top Business Travel Destinations
40.5 Business Travel Costs


41 FAMILY TRAVEL
41.1 Characteristics of Family Travel
41.2 Family Destinations


42 GENDER-FOCUSED TRAVEL
42.1 All-Girl Getaways
42.2 Mancations


43 HOLIDAY TRAVEL
43.1 Memorial Day
43.2 Independence Day
43.3 Labor Day
43.4 Thanksgiving
43.5 Christmas and New Year’s


44 INTERNATIONAL TRAVEL
44.1 Inbound Travel
44.2 Outbound Travel
44.3 Travel to Mexico
44.4 Travel to Canada
44.5 Travel Overseas


45 LEISURE TRAVEL
45.1 Market Assessment
45.2 Priorities While on Vacation
45.3 Staying Wired on Vacation
45.4 Leisure Travel Planning
45.5 Non-business Conference Travel
45.6 Spring Break


46 LUXURY TRAVEL
46.1 Ultraluxe Travel is Booming
46.2 Portrait of Affluent Travelers
46.3 Privacy for Wealthy Travelers
46.4 Travel and the New Luxury Market
46.5 Newsletters for the Affluent Traveler


47 SEASONAL TRAVEL
47.1 Seasonal and Monthly Travel
47.2 Spring Travel
47.3 Summer Travel
47.4 Fall Travel
47.5 Winter Travel


48 TOURISM PROMOTION
48.1 State Tourism Promotion Expenditures
48.2 Local Tourism Promotional Expenditures
48.3 Tourism Promotional Advertising
48.4 The People Factor
48.5 Tourism Websites
48.6 Travel Media
48.7 Tourism Slogans


49 TRAVEL & THE INTERNET
49.1 Market Assessment
49.2 Traveler Use of the Internet
49.3 Travel Booking Websites
49.4 Current Market Activities and Trends


50 TRAVEL SERVICES
50.1 Overview
50.2 Travel Agents
50.3 Tour Operators and Packaged Travel
50.4 Travel Purchase Facilitation Tools


51 TRAVELER DIVERSITY
51.1 Baby Boomer Travel
51.2 Senior Travel
51.3 Minority Travelers
51.4 African-American Travel
51.5 Hispanic-American Travel
51.6 Asian-American Travel
51.7 Travelers With Disabilities
51.8 Gay and Lesbian Travelers


PART IV: TRANSPORTATION


52 AIR TRAVEL
52.1 Passenger Enplanements
52.2 Largest Airports
52.3 Major Airlines
52.4 Aviation Industry Metrics
52.5 Current Trends


53 AUTO RENTAL
53.1 Market Assessment
53.2 Market Leaders
53.3 Market Trends
53.4 Airport Location vs. Intown Rates
53.5 Expanding the Selection of Rental Vehicles and Options


54 CRUISES
54.1 Market Assessment
54.2 Cruise Lines
54.3 New Ships
54.4 Ports of Embarkation
54.5 Cruise Destinations
54.6 Current Market Trends
54.7 Cruise-Related Websites


55 GROUND TRANSPORTATION
55.1 Highway Travel
55.2 Amtrak
55.3 Rail Excursions
55.4 Motorcoaches
55.5 Excursions and Charters
55.6 Ferries
55.7 Public Transportation


56 RV TRAVEL
56.1 Market Assessment
56.2 The RV Traveler
56.3 RV Parks and Campgrounds


MARKET RESOURCES


REFERENCES




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