New technology is a key driver of onboard entertainment with personal entertainment systems and Wi-Fi connections allowing passengers to bring their own equipment onboard, integration into the carriers systems will provide greater scope for consumers.

But what else are air, ferry and rail operators doing to exploit the dead time that is travel? Do the various transport modes invoke different customer desires? Or do the majority of passengers just want to be left alone?

Issues in the Market

Main issues

Definitions

Abbreviations

Market in Brief

Sky’s the limit

Dip in dip out

Future connections

Business boost

Easy as ABC

Ferries fighting back

Room with a view

Internal Market Environment

Key points

Domestic doldrums

Figure 1: Domestic holidays and expenditure, 2002-06

Overseas on the up

Figure 2: Overseas holidays and expenditure, at constant and current prices, 2002-06

Far away places

Figure 3: Outbound holiday visits, by region visited, 2001-05

Broader Market Environment

Key points:

Entertaining spend

Figure 4: Trends in personal disposable income and consumer expenditure, 2002-11

Quality is key

Figure 5: Trends in the age structure of the UK population, by gender, 2001-11

A wealth of opportunity

Figure 6: Forecast adult population trends, by socio-economic group, 2001-11

Third age embrace multiple trips

Figure 7: Forecast adult population trends, by lifestage, 2001-11

Home from home

Competitive Context

Key points:

Bring your own

Read all about it

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Size and Outlook

Key points:

Air travel fleets ahead…

Figure 8: Total number of holiday visits abroad by mode of transport, 2001-12

Factors incorporated in the forecast

…but at a low cost

Figure 9: Scheduled passengers carried by main low-cost airlines, 1999-2006

Sea ways

Figure 10: Total sea and Channel Tunnel passenger traffic, 2001-05

Commuters boost rail growth

Figure 11: Passenger kilometres on UK national railways, 2001-05

Shining star

Figure 12: Number of passengers carried by Eurostar and Eurotunnel, 2001-06

Outlook: huge technological expansion for OE

Air

Rail

Ferry

Mintel foresight

Entertain yourselves

Space

Segment Performance

Key points:

Life’s not a beach

Figure 13: Type of holiday taken for last holiday abroad, 2002-06

Long-haul lifeblood

Figure 14: Long haul holidays abroad, 2001-06

Holiday multipack

Figure 15: Number of holidays taken, by adults who went abroad for their last holiday, 2002-06

Figure 16: Length of last holiday abroad, 2002-06

How do you go?

Figure 17: Main method of travel used for last holiday abroad, 2002-06

The green myth

Figure 18: Main method of transport used for last domestic holiday, 2000-06

Companies and Products

Key points

In-flight entertainment providers

Panasonic Avionics Corporation

Thales Avionics

Rockwell Collins

Airlines

British Airways

easyJet

Emirates

Ryanair

Singapore Airlines

Virgin Atlantic Airways

Ferries

Brittany Ferries

DFDS Seaways

P&O Ferries

SeaFrance

Stena Line

Rail

Eurostar

GNER (Great North Eastern Railway)

Renfe

TGV

Trenitalia

Virgin Trains

Onboard games manufacturers

Nintendo

Figure 19: List of Nintendo Gateway customers, 2007

The Consumer: Holidays

Key points

Independent spirit

Figure 20: Holiday types taken in past 2 years, February 2007

Detailed demographics

Figure 21: Most popular holidays taken, by demographics, February 2007

Figure 22: Next most popular holidays taken, by demographics, February 2007

The Consumer: Entertainment

Key points:

Room with a view

Figure 23: Relative appeal of onboard entertainment by mode of travel, February 2007