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Holidays - The Irish Abroad - Ireland

DateJan, 2007
Pages59
Price / format$985 / Online Download
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Abstract:
 Countries covered: Ireland

The 1990s was undoubtedly the decade of the rise of the low-cost airline. Traditional carriers such as Aer Lingus in RoI and British Airways in NI gradually saw their market share eroded by smaller competitors such as Ryanair in RoI, and easyJet and bmibaby in NI. The demand for no-frills travel was unprecedented, with a large number of consumers more than willing to forego in-flight meals, complementary alcoholic drinks and entertainment in the interest of a cheaper holiday experience.

This report seeks to outline the popularity of foreign holidays among Irish tourists, in addition to profiling a selection of the major travel providers in RoI and NI.



Table of contents:
Introduction
Definitions
Geographical, national and regional definitions
Conversion factors
BMRB Target Group Index sample sizes
Abbreviations


Executive Summary
4 million holidays taken in 2005, spending tops €6 billion
Multiple holidays become a reality
Growth in independent booking and ‘dynamic packaging’
RoI consumers rush to the airports - especially the young
Beach holidays and city breaks remain the most popular
Competition to increase as new destinations emerge


Market Drivers
Goodbye travel agent - hello Internet?
Figure 1: Percentage of population with Internet access, RoI and NI, 2001-06
Economic factors
Figure 2: Health of the ecomony, RoI and NI, 2005-07 (% real change unless indicated otherwise), 2005-07
Will baggage charges deter holidaymakers?
The young, free and single - bitten by travelling bug
Figure 3: Average age at marriage, RoI and NI, 2000-05
Shrinking family sizes spell trouble for providers - or do they?
Figure 4: Average household size (number of persons), RoI and NI, 2000, 2005 and 2010
Demand for family holidays in decline?
Figure 5: Household composition trends, RoI and NI, 2000-05
Salaries on the rise in RoI and NI
Figure 6: Net income per capita, RoI, NI and UK, 2000-05
Growing trend for cheaper holidays in RoI…
Figure 7: Average spend on last holiday, RoI, 2002-06
…but are NI holidaymakers losing interest?
Figure 8: Average spend on last holiday, NI, 2002-06


Market Size
Over 4 million holidays taken in 2005
Figure 9: Total volume of, and expenditure on holidays, all Ireland, 2001-05
Holiday expenditure exceeds €4bn in RoI, £1bn in NI
Figure 10: Total volume of, and expenditure on foreign holidays, RoI and NI, 2001-05
RoI holidays up a third on 2001 - 10% in NI


Market Segmentation
European destinations most popular with RoI consumers…
Figure 11: Number of visits abroad, by destination, RoI, 2000-05
…as well as with NI holidaymakers
Figure 12: Visits abroad, by destination, NI, 2005
Crossing the border for a break
Figure 13: Numbers of consumers travelling within Europe, by destination, NI, 2005


Company Profiles
Low-cost/discount carriers
Aer Arann
Bmibaby
CityJet
easyJet plc
Figure 14: easyJet financial results, 2002-06
Flybe
Figure 15: Flybe destinations, 2006
Germanwings
Figure 16: Germanwings destinations, 2006
Jet2
MyTravelLite
Ryanair
Figure 17: Ryanair destinations, 2006
Figure 18: Ryanair performance highlights, 2005 and 2006
Travel agent company profiles
Budget Travel
eBookers.com
Expedia.com/expedia.co.uk
First Choice Holidays plc
Figure 19: First Choice Holidays Plc financial highlights, 2004 and 2005
Lastminute.com
Terra Travel
Thomson
Thomas Cook
Going Places
Long-haul and flag carriers
Aer Lingus
Figure 20: Aer Lingus financial results, 2003-05
Figure 21: Aer Lingus destinations, 2006
British Airways
Figure 22: BA financial results, 2003-06
British Midland (bmi)
Figure 23: bmi destinations, 2006
Virgin Atlantic
Figure 24: Virgin Atlantic financial performance, 2003-06


The Consumer
Who takes holidays?
Figure 25: Consumers taking at least one holiday (as % of population), RoI and NI, 2001-05
Figure 26: Consumers taking at least one holiday in the last 12 months by gender, age and socio-economic group, RoI and NI, 2004 and 2006
RoI consumers take to the skies
‘Wander-lust’ takes hold of younger consumers in RoI
Are holidays becoming more affordable?
Multiple holidays a necessity for some
Figure 27: Number of holidays taken by those who had gone on holiday in the previous year, RoI and NI, 2002-06
Types of holiday
Figure 28: Penetration of selected holiday types for last holiday, RoI, 2002-06
Short breaks also gaining popularity in NI
Figure 29: Penetration of selected holiday types for last holiday, NI, 2002, 2004 and 2006
Length of stay
Figure 30: Length of stay for last holiday, RoI and NI, 2002, 2004 and 2006
Accommodation
Figure 31: Accommodation choices of holidaymakers, last holiday, RoI and NI, 2002, 2004 and 2006
Where do holidaymakers go to book?
Figure 32: Holiday arrangement methods, last holiday, RoI and NI, 2002, 2004 and 2006
Enormous surge in Internet bookings
Figure 33: Booking channels used by holidaymakers, last holiday, RoI and NI, 2004 and 2006
Attitudes towards holidays
Figure 34: Agreement with selected holiday-related attitudinal statements, RoI and NI, 2003 and 2006
Mainstream media less popular as a holiday information source
Domestic travel quickly losing appeal
Beach holidays becoming a cliché for RoI consumers


The Future
Independent booking to further erode travel agent market share?
Emerging destinations
Rising interest in culture and exploration, particularly in RoI
Will oil prices impact upon the cost of travel?
Figure 35: Trends in crude oil prices, 2000-06
Will fuel duty hikes put NI holidaymakers off?


Forecast
All-Ireland holiday market to expand
Figure 36: Forecast volume and value of foreign holidays, all Ireland, 2006-10
RoI holiday uptake to rise by 7% by 2010, expenditure by 11%
Figure 37: Forecast volume and value of foreign holidays, RoI, 2006-10
Slow but sustained growth in NI by 2010
Figure 38: Forecast volume and value of foreign holidays, NI, 2006-10


Appendix
Lifestage
Figure 39: Lifestage definitions and lifestages as percentage of population, RoI and NI, 2005
Figure 40: Forecast population change (000s), by age group, RoI, 2000-20
Figure 41: Forecast population change (000s), by age group, NI, 2000-20





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