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Coach Holidays - UK

DateJan, 2007
Pages61
Price / format$1990 / Online Download
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Abstract:
 Countries covered: United Kingdom

The coach holiday market is at a pivotal point in its history. Whilst numerous industry improvements have occurred in recent years - with many operators offering a premium luxury product specifically targeted at the ever youthful over 55s - the general public still holds an outdated perception of coach travel and are averse to the idea of taking this type of holiday.

Whilst the industry has enjoyed recent growth amongst its core 55-64 age sector, future growth depends upon the 45-54 year olds and those in their early twenties. Can the industry adjust to these changes and create a younger image with challenging and flexible itineraries whilst providing both premium and budget tours? Improved web presence and online booking facilities are vital, but the key to gaining new custom is by appealing towards stronger age-specific segmentation.



Table of contents:
Issues in the Market
Definitions
Abbreviations


Market in Brief
Wheels slowing but still turning
Price wars
Fade to grey
Green for go
Flexible luxury
Sit down next to me
The future: further, greener, roomier


Internal Market Environment
Key points
Domestic bliss?
Figure 1: Domestic holidays and expenditure, 2001-06
Overseas success
Figure 2: Overseas holidays and expenditure, at constant and current prices, 2001-06
Destination, destination, destination
Figure 3: Outbound holiday visits, by region visited, 2001-05
Low-cost competition
Figure 4: Scheduled passengers carried by main low-cost airlines, 2001-05
Low-cost airlines; the knock-on effect
Ferry traffic
Eurotunnel
Costly measures
Car nation
Figure 5: Household ownership of cars, 1999-2005


Broader Market Environment
Key points
More, more, more
Figure 6: Trends in personal disposable income and consumer expenditure, 2001-11
Growing grey
Figure 7: Trends in the age structure of the UK population, by gender, 2001-11
ABs all the way
Figure 8: Forecast adult population trends, by socio-economic group, 2001-11
Adventurous age
Figure 9: Forecast adult population trends, by lifestage, 2001-11
Internet - the key to growth
Figure 10: Internet penetration, by gender, socio-economic group and age, Jan 2001-Jan 2006
The hot topic


Competitive Context
Key points
Not so domestic bliss
Figure 11: Total domestic holidays and coach holidays, 2001-06
Overseas - how do you go?
Figure 12: Total overseas holidays, by number of overseas holidays by air, channel tunnel, coach and sea, 2001-06


Strengths and Weaknesses in the Market
Strengths
Weaknesses


Market Size and Forecast
Key points
Figure 13: The UK coach holiday market, 2001-11
Figure 14: Forecast of domestic coach holidays, 2001-11
Figure 15: Forecast of overseas coach holidays, 2001-11
Mintel foresight
Factors incorporated in the forecast


Segment Performance
Key points
Grey is the way
Figure 16: Coach tour taken for last/last but one holiday, by age, 2000-06
Long-haul and UK to save the day
Figure 17: Coach tour taken for last/last but one holiday, 2000-06
Capital gains
Figure 18: Regional destinations of UK tourists on city/short breaks by coach, 2006
Seasoned travellers
Figure 19: Number of holidays taken by those who took a coach tour for their last/last but one holiday, 2000-06
Coach supplements
Figure 20: Length of last coach tour holiday, 2000-06
Money matters
Figure 21: Cost of last coach tour holiday abroad (excluding spending money) for group, 2000-06
Figure 22: Average cost of last coach tour holiday (excluding spending money) for group, 2000-06
Two’s company
Figure 23: Number of people included in the cost of last coach tour, 2006


Companies and Products
Key points
Cosmos
Eurolines/National Express Group
Grand UK Holidays
Stagecoach/megabus.com
The Travel Corporation
Titan Travel
Travelsphere Group
Ulsterbus Tours
WA Shearings


Channels to Market
Key points
Figure 24: Method of booking last coach tour holiday, 2006


The Coach Traveller
Key points
Who goes where?
Figure 25: Use of coach holidays in past three years, November 2006
Third age, coach age?
Figure 26: Use of coach holidays in past three years, by gender, age, socio-economic group, marital status, lifestage, presence of children, working status, tenure, region, ACORN category, technology usage, daily newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006





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