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Casino and Casino-style Gambling - US

DateNov, 2006
Pages90
Price / format$2995 / Online Download
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Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Countries covered: United States

This report thoroughly analyzes all aspects of the casino and casino-style gambling industry, including revenue in five major segments, and growth opportunities by type of casino, region, and demographics. Mintel analyzed Simmons NCS data to get a clear picture of who gambles and who doesn’t, and then conducted an extensive proprietary survey that explains why people go to casinos, what they do there, and their likes and dislikes about casino culture. This industry attracted visits from a third of all adults in 2006, so there are many positive feelings stretching across all demographics. In fact, casinos are the number one place that comes to mind when many Americans think of fun and entertainment.

The U.S. casino industry includes racetrack casinos (racinos), card rooms, commercial casinos, tribal-run casinos and riverboat casinos. It also includes online casinos, illegal in the U.S. and operated offshore. These have proven giant revenue generators and are contributing substantial growth in the industry, even as physical casinos enjoyed one of the best periods ever during 2001-06, and particularly during 2004-06.

To understand why the casino industry has done so well during 2001-06, Mintel also looks into semi-related or seemingly unrelated areas of entertainment and communication. For instance, television poker and blackjack tournaments have groomed a new, younger generation for gaming and turned gambling into a celebrity sport. Did you know that the most frequent online gamblers are aged 18-24? Or, how digital television could transform casino gambling? There is no doubt that the casino industry was built with the participation of older adults, but who will take over once the youngest Baby Boomer turns 45 in 2009? These and many more questions are answered in this report.



Table of contents:
SCOPE AND THEMES
What you need to know
Definition
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
Casino industry expansion grows market
Customers retain power in determining growth
International markets lead to new growth opportunities
Gulf Coast hurricanes affect Southern market
Television renews gaming popularity among youth
Visiting a casino is one of America’s most popular forms of leisure and entertainment
Who visits casinos
Who does not visit casinos
Amount spent
Type of gambling activities engaged in, attitudes towards gambling, and what would make you visit more often
Online gambling on the rise
Consolidation at the top of the industry, but competition still strong
Future trends and forecast


MARKET DRIVERS
Introduction
Internet penetration
Figure 1: US broadband household projections, 2000-10
Penetration of PCs gives gaming access to under-21s
Figure 2: Household ownership of personal computers, 2001-05
Aging population is good for the industry
Figure 3: Population by age, 2002-12

MARKET SIZE AND TRENDS
Figure 4: Total US casino and casino-style gambling revenue, at current and constant prices, 2001-06

MARKET SEGMENTATION
Figure 5: Casino revenue by type of gaming facility, 2004 and 2006
Commercial casinos
Figure 6: Commercial casino revenue, at current and constant prices, 2001-06
Figure 7: US commercial casino participant states, by region, December 2005
Figure 8: Top 20 US casino markets by annual revenue, 2005
Tribal casinos
Figure 9: Tribal casino revenue, at current and constant prices, 2001-06
Online casinos
Figure 10: Online casino revenue, at current and constant prices, 2001-06
Racetrack casinos (racinos)
Figure 11: Racetrack casino revenue, at current and constant prices, 2001-06
Figure 12: Number of racetrack casinos and year of legalization, by state, December 2005
Card rooms
Figure 13: Card room revenue, at current and constant prices, 2001-06

GEOGRAPHIC DISTRIBUTION
Geographic locations
Figure 14: States that participate in casino gambling, December 2005
Top casino market areas
Las Vegas
Atlantic City
Gulf Coast & Mississippi River
Chicagoland

SUPPLY STRUCTURE
Introduction
Consolidation narrows the market
International appeal
Katrina creates boom
Continued reinvention
COMPANIES AND BRANDS
Figure 15: Top US casino operator revenue, 2004 and 2006
SUPPLIER PROFILES
Harrah’s Entertainment, Inc
MGM Mirage
Boyd Gaming Corp
Trump Entertainment Resorts, Inc
Isle of Capri Casinos, Inc
Foxwoods Resort Casino
Mohegan Sun Resort and Casino
Penn National Gaming, Inc
Station Casinos, Inc
Aztar Corporation
Ameristar Casinos, Inc
OTHER COMPANY PROFILES


ADVERTISING AND PROMOTION
OVERVIEW OF INDUSTRY PRACTICES
Comps and the casino industry
Destination: Entertainment
Literature and the slots
NASCAR and Vegas
Edgier image targets younger gamblers
Targeting Hispanics
COMPANY ADVERTISING PROFILES
Harrah’s Entertainment
MGM Mirage
Penn National Gaming, Inc
Boyd Gaming Corp
Foxwoods Casino
Mohegan Sun and Resort Casino
Trump Entertainment Resorts, Inc
Isle of Capri Casinos, Inc
Station Casinos, Inc
Aztar Corp
Ameristar Casinos, Inc

THE CONSUMER
Introduction
Summary
Who visits casinos
Who does not visit casinos
Frequency of visiting
Amount spent
Type of gambling activities engaged in, attitudes towards gambling, and what would make you visit more often
Casino visitors
Figure 16: Visited a casino in the past year, by gender, May 2005-June 2006
Figure 17: Visited a casino in the past year, by age, May 2005-June 2006
Figure 18: Visited a casino in the past year, by income, May 2005-June 2006
Figure 19: Visited a casino in the past year, by presence of children, May 2005-June 2006
Figure 20: Visited a casino in the past year, by region, May 2005-June 2006
Figure 21: Visited a casino in the past year, by Hispanic heritage and nativity, May 2005-June 2006
Figure 22: Visited a casino in the past year, by cohort, May 2005-June 2006
Where do you go to gamble
Figure 23: Visited a casino in the past year, by race/ethnicity, May 2005-June 2006
Number of casino visits in the past year
Figure 24: Number of casino visits in the past year, by gender, May 2005-June 2006
Figure 25: Number of casino visits in the past year, by age, May 2005-June 2006
Figure 26: Number of casino visits in the past year, by income, May 2005-June 2006
Figure 27: Number of casino visits in the past year, by race/ethnicity, May 2005-June 2006
Types of casinos visited
Figure 28: Types of casinos visited in the past year, by gender, October 2006
Figure 29: Types of casinos visited in the past year, by age, October 2006
Money spent on last casino visit
Figure 30: Money spent on last casino visit, by gender, October 2006
Figure 31: Money spent on last casino visit, by age, October 2006
Figure 32: Money spent on last casino visit, by income, October 2006
Figure 33: Money spent on last casino visit, by race/ethnicity, October 2006
Figure 34: Money spent on last casino visit, by region, October 2006
Games played and activities engaged in at casinos
Figure 35: Games played at casinos, by gender, October 2006
Figure 36: Games played at casinos vs online casinos, October 2006
Figure 37: Other activities engaged in at casinos, by income, October 2006
Attitudes towards gambling
Figure 38: Attitudes towards gambling, by gender, October 2006
Figure 39: I would visit casinos more often if, by age, October 2006
Why people don’t visit casinos
Figure 40: Reasons for not visiting a casino, October 2006

FUTURE AND FORECAST
FUTURE TRENDS
Digital television promises interactivity
Figure 41: Total US manufacturer wholesale sales of DTV sets and displays, at current prices, 2001-05
Young Hispanics are wireless and already gambling online
Three US gambling destinations—the boardwalk, the desert—and the Gulf Coast?
Younger players boost online sector
MARKET FORECAST
Casino and casino-style gambling
Figure 42: Forecast of total US casino and casino-style gambling revenue, at current and constant prices, 2006- 11
Commercial casinos
Figure 43: Forecast of US commercial casino revenue, at current and constant prices, 2006-11
Tribal casinos
Figure 44: Forecast of US tribal casino revenue, at current and constant prices, 2006-11
Online casinos
Figure 45: Forecast of US online casino revenue, at current and constant prices, 2006-11
Racetrack casinos
Figure 46: Forecast of US racetrack casino revenue, at current and constant prices, 2006-11
Card rooms
Figure 47: Forecast of US card room revenue, at current and constant prices, 2006-11
Forecast factors

APPENDIX: TRADE ASSOCIATIONS




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