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U.S. Market Overview Single-Serve Coffee Brewing In At-Home And Away-From-Home Coffee Markets Including Office Coffee Service

DateMay, 2007
Pages35
Price / format$1695 / Online Download
$2195 / Global Site License

$1 695 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 The purpose of this report is to present Corporate Development Associates findings and analysis pertaining to the US Single-Serve Coffee Business, including both home consumption and foodservice usage.

This report is designed to assist clients in marketing products and services to this business by providing a complete descriptive inventory of available brewers and coffee products (pods, K-Cups, Cartridges, etc.), as well as past trends and future projections. It also serves as means to learn about the products offered by key competitors. The products offered by all major manufacturers and roasters are profiled in terms of features and pricing.

THIS REPORT CONTAINS

A detailed description of currently available brewers in the single-serve market including key features and pricing

A discussion of the technologies currently employed

A detailed description of currently available single-serve hot beverage products including data on pricing, packaging and variety of product offerings

A analytical discussion of past performance and key trends for single-serve brewers and product sales for both home and foodservice markets

Projections for future performance in the home and foodservice markets with a focus on OCS

Single-serve coffee systems (also referred to as single cup or brew-by-pack) are machines which use pressure brewing to force water through coffee pods or other self contained media, such as K-Cups or T-Discs, to produce a single cup of freshly brewed coffee or other hot beverages.

A range of systems are now available, including both closed systems (which can only be used with specially designed brew packs) and open systems (which are primarily pod-based). The first brew pack systems to be introduced into the U.S. were the Melitta One, manufactured by Salton, and Keurig’s B100 model, both of which were launched in late 2003.

Beginning in 2004, the major coffee roasters entered the U.S. market: Sara Lee introduced its Senseo system following a successful European product launch; Procter and Gamble launched its Home Café systems, (which are produced in three versions, each produced by a different of manufacturer); and Nestlé introduced a revamped high-end Nespresso program. Kraft launched its patented product, Tassimo, in September 2005.

While originally positioned as a replacement for instant coffee, which has experienced a particularly significant decline in the past decade, marketers at the major U.S. roasters have repositioned their single-serve product to target consumers of gourmet or specialty coffees.


Table of contents:
Introduction


Section I SINGLE SERVE COFFEE SYSTEMS FOR HOME USE
Overview
Sales and Projected Growth Rates
Market Share By Equipment Providers
Profiles Of Single-serve Coffee Systems For Home Use


Section II SINGLE SERVE COFFEE SYSTEMS IN US FOODSERVICE
Trends
Market Share
Pod Systems vs. Bulk Hopper Systems
Profiles Of Single-serve Coffee Systems For Foodservice - Pod Based
Profiles Of Single-serve Coffee Systems For Foodservice - Bulk Hopper


Section III SINGLE-SERVE COFFEE SYSTEMS BEVERAGE PRODUCTS
SKU’s By Format 21
Format Discussion - K-cups, Pods, T-Discs 22
SKU’s By Company 24
Average Cost By Unit/Supplier 25
Single-serve Beverage Product Profiles: Pod Systems 26
Single-serve Beverage Product Profiles: Alternative Formats 35


Chart


1 SS Brewers as a % of Total Coffee Maker Sold
2 Sales of Pods vs. Cartridges in Home Market
3 Retail Pod Sales and Projections
4 SS Coffee Brewers SOM for the At Home market
5 OCS: SOM By Type of Brewer
6 Foodservice: Brewer SOM by Manufacturer
7 Foodservice: Brew-By-Pack Sales 2000-2006 by Manufacturer
8 Foodservice: Bulk Hopper System Sales 2000-2006 by Manufacturer
9 SKU’s By Format: Major Suppliers
10 SS SKU’s by Company
11 Average Cost By Product Format
12 SS Cost per Unit by Company


Table


1 SS Home Brewers Profile: Senseo
2 SS Home Brewers Profile: Tassimo and Keurig
3 SS Home Brewers Profile: Melitta and Krups
4 SS Home Brewers Profile: Grindmaster and Bunn
5 SS Home Brewers Profile: Black & Decker Mr. Coffee Nespresso and Simplehuman
6 SS Foodservice Brewers Profile: Flavia
7 SS Foodservice Brewers Profile: Keurig and Gevalia
8 SS Foodservice Brewers Profile: Aquabrew and Newco
9 SS Foodservice Brewers Profile: Avalon, Café Systems Filterfresh
10 SS Foodservice Brewers Profile: Starbucks, Brio and Saeco/Estero
11 Beverage Product Profile: Baronet
12 Beverage Product Profile: Black Mountain and CafeJo
13 Beverage Product Profile: Diedrich, Emeril’s and Folgers
14 Beverage Product Profile: Green Mountain
15 Beverage Product Profile: Green Mountain, JavaOne, Kraft (Gevalia)
16 Beverage Product Profile: Kraft (Tassimo and Maxwell House)
17 Beverage Product Profile: Melitta, Senseo and Timothy’s
18 Beverage Product Profile: Timothy’s
19 Beverage Product Profile: Tully’s and Wolfgang Puck
20 Beverage Product Profile: Flavia and Gevalia Singles




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