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Roadside Catering - UK

DateSep, 2006
Pages81
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Abstract:
 Despite having grown out of a more leisurely motoring approach, roadside catering now epitomises the high-speed lifestyles of most consumers. For many there is a reluctance to stop at all during their journey and hence brevity is key when they do. For others who actively choose to stop more regularly for reasons such as not being tired behind the wheel, not lingering over the occasion also defines their behaviour. The days of pre-planned stops with a sit-down meal are something of a minority and the services that are on offer are being shaped much more by the grab and go demands of the majority of consumers.

Motorway services in particular have faced on-going difficulties from the legislative restrictions under which they operate and the not unrelated criticism over high prices. One of the routes taken to deal with this issue has been to introduce brands into the catering offer. The report therefore in part examines the success or otherwise of this strategy in terms of changes in perception, whether some brands work better than others and which groups of customers are attracted by them.


Table of contents:
INTRODUCTION AND ABBREVIATIONS
DEFINITION
ABBREVIATIONS


MARKET IN BRIEF
Volume demand increases while value remains static
Figure 1: The roadside catering market, 2001-06
Grab and go on the increase
Corporate changes
Roadside brands require support of the right high street brands...
...creating new reasons to stop
Sign of the times


INTERNAL MARKET ENVIRONMENT
Key points:
Reasons for travel
Figure 2: Trips and distance per person per year, by purpose, 2002-04
Where the cars go
Figure 3: Road traffic, by road class, 2000-05
Figure 4: Average daily traffic flows, by month, 2001-05
Not all motorways are equal
Figure 5: Average daily motor vehicle flow for major sections of the motorway network, 2000 and 2005
Future MSA development
Legislation and government policy
Brand signage
MSAs’ role in the battle for road safety
Pricing perception persists
Off motorway alternatives
Forecourt convenience
Cars on the road
Figure 6: UK car parc and new car registrations, 2001-11
Figure 7: Proportion of households who own cars, 1992-2004/05

BROADER MARKET ENVIRONMENT
Key points:
PDI and consumer expenditure
Figure 8: PDI and consumer expenditure and expenditure on eating out, 2001-11
Socio-economic trends
Figure 9: Forecast adult population trends, by socio-economic group, 2001-11

COMPETITIVE CONTEXT
Key points:
The total eating out market
Figure 10: The eating out market, by segment, 2001-06
Figure 11: UK forecourt retail sales, at current and constant 2000 prices, 2000-06

STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses


MARKET VALUE AND FORECAST
Key points:
Figure 12: The roadside catering market, 2001-11
Future
Legislation continues to be a restriction
New entrants not likely unless model changes
Brands brighten the picture
New owners, new investment
Little Chef, big change
Grabbing the food on the move opportunity
Has the restaurant had its day?
Forecourt food development a threat to off-motorway sector

SEGMENT PERFORMANCE
Key points:
Motorway service areas
Figure 13: The motorway service area (MSA) sector, 2001-06
Off motorway
Figure 14: The off-motorway sector, 2001-06

MARKET SHARE - MOTORWAY SERVICE AREAS
Key points:
Figure 15: Motorway service areas percentage share, by outlet number, 2006
Figure 16: Motorway service areas, by outlet number, 2000-06

COMPANIES AND PRODUCTS
Key points:
MOTORWAY SERVICE AREAS
Moto Hospitality Ltd
Figure 17: Moto outlets and foodservice brands, August 2006
Developments:
Figure 18: Moto Hospitality Ltd, financial performance, 2001-04
Welcome Break
Figure 19: Welcome Break outlets, by site and foodservice brands, August 2006
Developments:
RoadChef Motorway Holdings
Figure 20: Other MSA operators, by site, August 2006
Figure 21: RoadChef Motorways Holdings Ltd, financial performance, 2001-04
Figure 22: RoadChef outlets, by site and foodservice brands, August 2006
Developments:
Other MSA operators
Swayfields Extra Motorway Services Ltd
First Motorway Services
Cairn Lodge Services
Westmoreland Motorway Services
OFF MOTORWAY
Little Chef
Wild Bean Café

WHO STOPS AT ROADSIDE SERVICES AND WHY
Key points:
Figure 23: Reasons to stop at an MSA, June 2006
What are the other reasons that consumers stop at MSAs?
Figure 24: Reasons to stop at an MSA, by most popular reasons to stop at an MSA, June 2006
Emphasising value of time
Figure 25: Repertoire of motivations for stopping, June 2006
DETAILED DEMOGRAPHICS
Most popular reasons to stop at an MSA
Figure 26: Most popular reasons to stop at an MSA, by gender, age, socio-economic group and marital status, June 2006
Figure 27: Most popular reasons to stop at an MSA, by detailed lifestage groups, June 2006
Figure 28: Most popular reasons to stop at an MSA, by region, ACORN category and working status, June 2006
Figure 29: Most popular reasons to stop at an MSA, by media, Internet and supermarket usage and commercial TV viewing, June 2006
Next most popular reasons to stop at an MSA
Figure 30: Next most popular reasons to stop at an MSA, by gender, age, socio-economic groups and marital status, June 2006
Figure 31: Next most popular reasons to stop at an MSA, by region, ACORN category and working status, June 2006
Figure 32: Next most popular reasons to stop at an MSA, by detailed lifestage groups, June 2006
Figure 33: Next most popular reasons to stop at an MSA, by media, Internet and supermarket usage and commercial TV viewing, June 2006

WHAT ROADSIDE SERVICES DO THEY USE?
Key points:
Figure 34: Services used, June 2006
Fast food is clearly a popular solution for those families with restless children
Figure 35: Most popular services used, by reasons to stop at an MSA, June 2006
Figure 36: Next most popular services used, by reasons to stop at an MSA, June 2006
Opportunities to cross sell
Figure 37: Most popular services used, by services used, June 2006
Making the most of the stop
Figure 38: Repertoire of services used, June 2006
Optimum targeting of services
Figure 39: CHAID analysis of services used, June 2006
DETAILED DEMOGRAPHICS
Most popular services used
Figure 40: Most popular services used, by gender, age, socio-economic groups and marital status, June 2006
Figure 41: Most popular services used, by detailed lifestage groups, June 2006
Figure 42: Most popular services used, by region, ACORN category and working status, June 2006
Figure 43: Most popular services used, by media, Internet and supermarket usage and commercial TV viewing, June 2006
Next most popular services used
Figure 44: Next most popular services used, by gender, age, socio-economic groups and marital status, June 2006
Figure 45: Next most popular services used, by detailed lifestage group, June 2006
Figure 46: Next most popular services used, by region, ACORN category and working status, June 2006
Figure 47: Next most popular services used, by media, Internet and supermarket usage and commercial TV viewing, June 2006

APPENDIX: RESEARCH METHODOLOGY




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