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Mcdonald's Case Study: Beefing Up The Image Of A Giant

DateOct, 2006
Pages6
Price / format$295 / Online Download
$590 / Global Site License

$295 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Introduction

This report on McDonald's forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market



Table of contents:
DATAMONITOR VIEW
CATALYST
SUMMARY


ANALYSIS
Introduction
Focusing on health issues
McDonald's addresses critics with renewed emphasis on healthier food
Kids' obesity tops list of issues for research funding and moms' panel
Going back to basics
While healthier food has been aggressively promoted, burgers remain McDonald's' priority
All day breakfasts offer an opportunity to exploit the success of its morning menu
Providing a more modern eating environment
McDonald's introduces store zones to attract different consumer types
McCafes provide upmarket appeal

APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst




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