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In-store Catering - UK

DateNov, 2006
Pages79
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Abstract:
 In-store catering has come a long way from being a secondary consideration and now covers all aspects of the eating out market from the budget breakfast option to the finest champagne and caviar. There has also been some real success with the introduction of branded outlets into less traditional stores such as bookshops and garden centres.

There is a clear trend in the market towards an improvement in the quality and style of retail catering. Most retailers want to reflect the retail trends elsewhere in their store resulting in the creation of more lifestyle-oriented catering outlets.

Whether the execution of the catering offer is maximising the opportunity may be up for debate, however, it is indisputable that in-store catering has now become an essential feature of modern retailing. In-store restaurants and cafés have in themselves become a serious contender within the wider eating out market. They represent competition to many coffee shops and casual dining concepts, which is partly why many brands have been keen to seek partnerships with retailers.


Table of contents:
ISSUES IN THE MARKET
DEFINITION
ABBREVIATIONS


MARKET IN BRIEF
A market not fully exploited
Supermarket strength under threat
Catering an essential element of the retail offer
It’s a lifestyle thing
Making the most of a buoyant eating out market
Integrating retail and eating
Brands a route to entry
In-store catering - a menu of options
Serious competitor for mid-market sector
Boost from grey market
Breakfast still strong in the supermarkets


INTERNAL MARKET ENVIRONMENT
Retail expansion
Figure 1: Outlet numbers of leading retailers, 2002-06
Quality as well as quantity defining the landscape
Brands, brands, brands everywhere
Figure 2: Brands with retail outlets, 2006
Internet threat or opportunity?
Figure 3: British Internet penetration at home/work/place of study or elsewhere, 2001-06
Differences of expectations between upmarket and downmarket venues
Figure 4: Agreement with selected lifestyle statements, by socio-economic group, 2006

BROADER MARKET ENVIRONMENT
ECONOMIC FACTORS
PDI and consumer expenditure
Figure 5: Trends in personal disposable income and consumer expenditure, 2001-11
Figure 6: PDI, consumer expenditure and expenditure on eating out, 2001-11
Demographic factors
Figure 7: Trends in the age structure of the UK population, by gender, 2001-11
Figure 8: Forecast adult population trends, by lifestage group, 2001-11
Socio-economic trends
Figure 9: Forecast adult population trends, by socio-economic group, 2001-11

COMPETITIVE CONTEXT
The total eating out market
Figure 10: The eating out market, 2001-06
Figure 11: The eating out market, by segment, 2001 and 2005
Key player in coffee shop market
Figure 12: Frequency of visiting coffee shops in the last 12 months, 2002-06
Figure 13: Segmentation of the UK coffee shop market, 2004

STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses


MARKET SIZE AND FORECAST
Past and present
Figure 14: The UK in-store eating out market sector, 2001-11
The future
Demographics favour in-store development
Retail developments and new store opening programmes mean more in-store catering outlets
Casual potential still growing
Small and niche formats an asset to growth due to size
Tailoring to the locality
Better marriage of takeaway and eat in
Factors used in the forecast


SEGMENT PERFORMANCE
Figure 15: In-store catering market, by type of retailer, 2002-06
Department stores
Grocery multiples
Variety stores
Bookshops
Garden centres


MARKET SHARE
Figure 16: Number of retail outlets and in-store catering outlets, by brand/store name, 2002-06

COMPANIES AND PRODUCTS
GROCERY MULTIPLES
Asda
Tesco
DEPARTMENT STORES
Debenhams
Selfridges
VARIETY STORES
Bhs
Marks & Spencer
OTHER STORES
Ikea
Wyevale

CONSUMER - WHO VISITS?
IN-STORE CATERING OUTLETS VISITED
Figure 17: In-store catering outlets visited, 2004 and 2006
Visitors to in-store catering outlets by destination
Figure 18: In-store catering outlets used, by gender, age, socio-economic group, marital and working status, July 2006
Figure 19: In-store catering outlets used, by detailed lifestage groups, July 2006
Figure 20: In-store catering outlets used, by region, ACORN category, age of own children, household size and car ownership, July 2006
Figure 21: In-store catering outlets used, by media, Internet and supermarket usage and commercial TV viewing, July 2006
IS WAITROSE MISSING A TRICK?
Figure 22: In-store catering outlets used, by supermarket shoppers, July 2006
WHO VISITS? - DETAILED DEMOGRAPHICS
Most popular in-store catering outlets used
Figure 23: Most popular in-store catering outlets used, by gender, age, socio-economic group, marital and working status, July 2006
Figure 24: Most popular in-store catering outlets used, by detailed lifestage groups, July 2006
Figure 25: Most popular in-store catering outlets used, by region, ACORN category, age of own children, household size and car ownership, July 2006
Figure 26: Most popular in-store catering outlets used, by media, Internet and supermarket usage and commercial TV viewing, July 2006
Next most popular in-store catering outlets used
Figure 27: Next most popular in-store catering outlets used, by gender, age, socio-economic group, marital and working status, July 2006
Figure 28: Next most popular in-store catering outlets used, by detailed lifestage groups, July 2006
Figure 29: Next most popular in-store catering outlets used, by region, ACORN category, age of own children, household size and car ownership, July 2006
Figure 30: Next most popular in-store catering outlets used, by media, Internet and supermarket usage and commercial TV viewing, July 2006

CONSUMER - MEAL TYPES
Figure 31: Meal types ordered in in-store outlets, July 2006
Breakfast at Tesco has the tills ringing
Figure 32: Meal types ordered in in-store outlets, by in-store catering outlets used, July 2006
Asda shoppers not part of coffee culture
Figure 33: Meal types ordered in in-store outlets, by supermarket shoppers, July 2006
Big eaters and light eaters don’t mix
Figure 34: Meal types ordered in in-store outlets, by meal types ordered, July 2006
CONSUMER - MEAL TYPES - DETAILED DEMOGRAPHICS
Figure 35: Meal types ordered in in-store outlets, by gender, age, socio-economic group, marital and working status, July 2006
Figure 36: Meal types ordered in in-store outlets, by detailed lifestage groups, July 2006
Figure 37: Meal types ordered in in-store outlets, by region, ACORN category, number of children, household size and car ownership, July 2006
Figure 38: Meal types ordered in in-store outlets, by media, Internet and supermarket usage and commercial TV viewing, July 2006

APPENDIX: RESEARCH METHODOLOGY




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