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Home Delivery - UK

DateOct, 2006
Pages61
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Abstract:
 Home delivery is the fastest-growing segment of the eating out market, yet it accounts for only around 5% of total spending on eating out at present. This suggests that it is a market with huge potential for growth in the future.

However, the fragmented nature of the market is hampering more rapid development of sales and the market is still in its infancy in terms of the number of national chains active.

Another point holding back the market is that many businesses in the sector are also eat-in restaurants and there is conflict between the two parts of the business in that the eat-in side often take preference over the home delivery. Potential therefore exists for more players to emerge which are dedicated home delivery operations.

This report focuses on home delivery of food and drink (where drink is being ordered with a meal). Such a service typically involves the placing of an order by telephone, via the Internet, via interactive TV (iTV) or in person.

Where some operators also offer a delivery service to offices, some reference is made to this aspect of their business but is not included in Mintel’s estimates of market size.


Table of contents:
ISSUES IN THE MARKET
Definition
ABBREVIATIONS


MARKET IN BRIEF
Small but showing the fastest growth...
Figure 1: Comparison of performance of different sectors in the eating out market, 2001-06
...facilitated by social trends...
...and operator development
Pizza, Chinese and Indian = 80% of the market
Figure 2: UK home delivery market, by sector, 2001 and 2006
Expansion impacted by fragmented supply
Profile young and lower socio-economic
Leaflets are not just junk mail
Everyday occurrence
Hang the calories


INTERNAL MARKET ENVIRONMENT
Seasonality
The Big Brother factor
Advances in technology
Rise in working women makes cooking a chore
Figure 3: Trends in the number of working women, 2001-06
Competition from ready meals and ready-to-cook products
Healthy eating trends
Steady decline in formal eating habits
Dietary habits
Figure 4: Agreement with the statements ‘I think all fast food is junk’ and ‘I like to eat takeaway meals’, by agreement with lifestyle statements on cooking habits, 2005
Figure 5: Agreement with the statements ‘I think all fast food is junk’ and ‘I like to eat takeaway meals’, by agreement with lifestyle statements on food, 2005
Figure 6: Agreement with the statements ‘I think all fast food is junk’ and ‘I like to eat takeaway meals’, by agreement with lifestyle statements on diet, 2005

BROADER MARKET ENVIRONMENT
Consumer spending power
Figure 7: PDI and consumer expenditure, at constant 2001 prices, 2001-11
Age factors affecting home delivery market
Figure 8: Trends and projections in total UK population, by age group, 2001-11
Figure 9: Forecast adult population trends, by socio-economic group, 2001-11
Figure 10: Forecast adult population trends, by lifestage, 2001-11
Internet penetration
Figure 11: Internet penetration, by gender, socio-economic group, age, region and working status, January 2001-July 2006
Figure 12: Digital media usage, May and July 2006

COMPETITIVE CONTEXT
Figure 13: The UK market for eating out, 2001-06
Figure 14: The UK market for eating out, by sector, 2001-06
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses


MARKET SIZE AND FORECAST
Figure 15: UK home delivery market size, 2001-11
Past market performance
Present market performance
Future market performance
FACTORS USED IN THE FORECAST


SEGMENT PERFORMANCE
Figure 16: UK home delivery market by sector, 2001 and 2006
Pizza
Chinese
Indian
Other ethnic foods
Fish and chips
Other home delivery formats


COMPANIES AND PRODUCTS
Figure 17: Leading operators, by number of outlets offering home delivery, September 2006
Domino’s Pizza UK & IRL plc
Figure 18: Domino’s store numbers and openings, 2001-06
Figure 19: Domino’s store profile, by country, April 2006
Pizza Hut
Papa John’s/Perfect Pizza
Pizza GoGo
Harlequin Restaurants
Clapham House Group
easyPizza
Basilico
Deliverance


BRAND COMMUNICATION & PROMOTION
Figure 20: Advertising expenditure of top four pizza restaurants, by channel used, 2005/06

TYPE OF HOME DELIVERY OUTLETS USED
Figure 21: Type of home delivery outlets used, 2004 and 2006
Home delivery favoured by younger, mid-market consumers
Figure 22: Consumers who order pizza and ethnic home delivery, by gender, age, socio-economic group and marital status, July 2006
Ordering focused among pre-/no family and family consumers
Figure 23: Consumers who order pizza and ethnic home delivery, by detailed lifestage groups, July 2006
Londoners prefer pizza while others opt for ethnic
Figure 24: Consumers who order pizza and ethnic home delivery, by region, ACORN cateogory, working status and age of own children, July 2006
Strong correlation between home delivery ordering and Internet usage
Figure 25: Consumers who order pizza and ethnic home delivery, by media, Internet and supermarket usage and commercial TV viewing, July 2006

FREQUENCY OF ORDERING HOME DELIVERIES
Figure 26: Frequency with which home deliveries are ordered, July 2006
DETAILED DEMOGRAPHICS
Figure 27: Frequency with which home deliveries are ordered, by gender, age, socio-economic group and marital status, July 2006
Figure 28: Frequency with which home deliveries are ordered, by detailed lifestage groups, July 2006
Figure 29: Frequency with which home deliveries are ordered, by region, ACORN cateogory, working status and age of own children, July 2006
Figure 30: Frequency with which home deliveries are ordered, by media, Internet and supermarket usage and commercial TV viewing, July 2006

APPENDIX: RESEARCH METHODOLOGY




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