Market reports & researches
LOG IN | Services | Contact | Custom Research



Main Services Restaurants Dining Out Review: Pizza Restaurants - US
Publications

(Currently 512486 Items)


Partners


Restaurants / REPORT INFORMATION

Dining Out Review: Pizza Restaurants - US

DateSep, 2006
Pages79
Price / format$3995 / Online Download
$3995 / Hard Copy Mail Delivery
$5495 / Global Site License

$3 995 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 This report examines commercial dining at pizza restaurants in the U.S., including full-service, quick-service, and delivery/carryout chain restaurants. Market size estimates include chains with domestic, systemwide revenues over $50 million in 2005.

Pizza figures prominently in the American lifestyle. More than two thirds of all adult respondents in a Mintel survey report having eaten restaurant pizza in the last month, be it through carryout, delivery, or dine-in. The majority of pizza eaters buck the health trends sweeping the restaurant industry, with 59% of pizza-eating respondents saying that when they want pizza, they don’t care whether it’s healthy or not.

Unfortunately, despite positive perceptions of pizza as a convenient and economic food, and a practical choice for large groups, these have not lent to rapid market growth. This signifies a mature market that appears to be increasing sales from population growth alone. The delivery/carryout segment is the largest in the market and also the slowest growing. Major players are prevented from raising prices due to extended price wars and price promotions. Due to this and other factors, such as high gas prices, Mintel’s forecast for 2006 sales growth is slightly negative.

The threat of severe commoditization is mitigated by the half of survey respondents who report having a favorite pizzeria. The overwhelming basis for this favoritism is that the pizzeria “has the best pizza”. A reasonable price, a variety of toppings, and fast service also feature prominently into pizzeria selection. Factors like seating area and unusual ethnic styles of pizza appeal only to a smaller minority of respondents.

In this report, Mintel clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Mintel also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.


Table of contents:
INTRODUCTION AND ABBREVIATIONS
Introduction
Definition
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
Market nearly flat since 2001
Demand for pizza is unique and stable
Highest growth comes from innovative concepts
Pizza restaurant usage is age and income dependent
Quality the most important selling point
Hispanics show higher rates of pizza restaurant usage
Future growth for upscale pizza
Limited growth for market as a whole


MARKET DRIVERS
Pizza: convenient, economical, and social
Figure 1: Selected attitudes toward pizza, June 2006
High gas prices mean lower disposable income
Figure 2: Retail gas prices vs same store sales growth at leading pizza chains, 2005-06
Consumer confidence and GDP
Figure 3: GDP, consumer confidence, pizza sales growth, 2002-05
Demographics
Figure 4: US population, by age, 2000-10
Figure 5: US population, by race and Hispanic origin, 2000-10
Figure 6: Households with children under age 18 by marital status, and gender of head of household, 2000-05

MARKET SIZE AND TRENDS
Figure 7: Total US systemwide sales of leading pizza chains, at current and constant prices, 2001-06
Figure 8: Graph: Total US systemwide sales of leading pizza chains, at current and constant prices, 2001-06

MARKET SEGMENTATION
Overview
Figure 9: US systemwide sales of leading pizza chains, segmented by restaurant type, 2004 and 2006
Figure 10: US systemwide sales of pizza restaurants, segmented by restaurant type, 2006
Figure 11: Indexed sales through pizza restaurant chains, by restaurant type, 2001-06
Delivery/carryout
Figure 12: Sales US systemwide sales of leading delivery/carryout pizza chains, 2001-06
Full service
Figure 13: US systemwide sales of leading full service pizza restaurant chains, 2001-06
Quick service
Figure 14: US systemwide sales of leading quick service pizza chains, at current and constant prices, 2001-06

SUPPLY STRUCTURE
PIZZA RESTAURANT CHAINS
Figure 15: US systemwide sales of leading pizza restaurant chains, 2003 and 2005
Figure 16: Unit growth of selected pizza restaurant chains, 2003 and 2005
Pizza Hut
Domino’s
Papa John’s
Little Caesars
Chuck E Cheese’s
California Pizza Kitchen
CiCi’s
Sbarro
Uno Chicago Grill
Papa Murphy’s
Round Table

ADVERTISING AND PROMOTION
Introduction
Figure 17: Media expenditures for selected pizza restaurant chains, 2004-05
Pizza Hut
Figure 18: Pizza Hut Jessica Simpson
Figure 19: Pizza Hut Dippin’ Strips
Figure 20: Pizza Hut Pan Pizza Confessions
Domino’s Pizza
Figure 21: Domino’s NASCAR ad
Figure 22: Domino’s XLP Pizza
Figure 23: Domino’s Super Six Mix
Papa John’s
Figure 24: Papa John’s Sweet Treats
Figure 25: Papa John’s King Kong promotion
Figure 26: Papa John’s Sizzlin’ Fajita pizza
Other chains


THE CONSUMER
Introduction
Summary
Usage of pizza restaurants
Figure 27: Usage of pizza restaurants, by gender, June 2006
Figure 28: Usage of pizza restaurants, by age, June 2006
Figure 29: Graph: Usage of pizza restaurants at least once in the last month, by age, June 2006
Figure 30: Usage of pizza restaurants, by household income, June 2006
Figure 31: Graph: Usage of pizza restaurants at least once in the last month, by household income, June 2006
Figure 32: Usage of pizza restaurants, by household size, June 2006
Figure 33: Usage of pizza restaurants, by geographic region, June 2006
Attitudes toward chain size and delivery
Figure 34: Attitudes toward chain size and delivery, by age, June 2006
Figure 35: Attitudes toward chain size and delivery, by household income, June 2006
Figure 36: Graph: Attitudes toward chain size and delivery, by household income, June 2006
Figure 37: Attitudes toward chain size and delivery, by geographic region, June 2006
Reasons a pizza restaurant is preferred
Figure 38: Reasons a pizza restaurant is preferred, by gender, June 2006
Figure 39: Reasons a pizza restaurant is preferred, by age, June 2006
Figure 40: Reasons a pizza restaurant is preferred, by household income, June 2006
Figure 41: Reasons a pizza restaurant is preferred, by household size, June 2006
Popularity of major chains
Figure 42: Incidence of visiting leading pizza chains, by age, January-September 2005
Figure 43: Incidence of visiting leading pizza chains, major pizza chains, by household size, January-September 2005
Comparisons of use between teens, kids and adults
Figure 44: Incidence of visiting leading pizza chains, adults, teens, kids, January-September 2005
Attitudes toward pizza
Figure 45: Attitudes toward pizza, by gender, June 2006
Figure 46: Attitudes toward pizza, by age, June 2006
Figure 47: Graph: Attitudes toward pizza, by age, June 2006
Figure 48: Attitudes toward pizza, by household size, June 2006
Attitudes toward pizza and health
Figure 49: Attitudes toward pizza and health, by gender, June 2006
Figure 50: Attitudes toward pizza and health, by age, June 2006
Figure 51: Attitudes toward pizza and health, by household income, June 2006
Attitudes toward pizza and kids
Figure 52: Attitudes toward pizza and kids, by age, June 2006
Figure 53: Attitudes toward pizza and kids, by household income, June 2006
RACE/ETHNICITY
Figure 54: Usage of pizza restaurants, by race/ethnicity, June 2006
Figure 55: Attitudes toward chain size and delivery, by race/ethnicity, June 2006
Figure 56: Incidence of visiting leading pizza chains in past 30 days, by race/ethnicity, January-September 2005 54 Figure 57: Reasons a pizza restaurant is preferred, by race/ethnicity, June 2006
Figure 58: Attitudes toward pizza, by race/ethnicity, June 2006

FUTURE AND FORECAST
FUTURE TRENDS
Fast-casual pizza
Online ordering
Pizza vending machines
Pizza for breakfast
FDM Pizza
Carb crazes
Gaming and video nights
Driver-friendly pizza products
Demographic growth
MARKET FORECAST
Leading pizza chains
Figure 59: Forecast of total US systemwide sales of leading pizza chains, at current and constant prices, 2006-11
Figure 60: Graph: Forecast of total US systemwide sales of leading pizza chains, at current and constant prices, 2006-11
Leading delivery and carryout pizza chains
Figure 61: Forecast of US systemwide sales of leading delivery and carryout pizza chains, at current and constant prices, 2006-11
Leading full service pizza restaurant chains
Figure 62: Forecast of US systemwide sales of leading full service pizza restaurant chains, at current and constant prices, 2006-11
Leading quick service pizza chains
Figure 63: Forecast of US systemwide sales of leading quick service pizza chains, at current and constant prices, 2006-11
Forecast factors

APPENDIX: TRADE ASSOCIATIONS




Order this report

  Company name:
  Contact person:
  Phone/fax:
  Email:
  Comments:
   


Product Trade Lead
0 leads found


Add New Buy/Sell Lead

© 2007-2010 MarketReportFinder.com