Every utility has restaurants as customers - and they can be challenging to serve. Selling them on efficiency, or on participating in a program, or on the use of a particular cooking fuel, requires selling them on both the benefits of the choice - and on making those choices risk free to their operation. To help utilities better understand and serve restaurants, we provide an overview of this key customer segment, with data on market characteristics and energy use. We synthesize information from EPRI and GTI research, as well as insights garnered from 100 restaurant operators who participated in the Primen 2003 Business Market Survey.
Topics covered include: