Eating out is an increasingly popular activity amongst consumers in the UK, in part driven by agrowing proportion of disposable income that is being spent on leisure, but also due to theproliferation of concepts and brands in the restaurant sector that is generating more interest indining out. This has had a profound impact on the hotel sector; food and beverage provision is nowseen as a means not only to generate additional revenue but also a way of attracting consumers tostay in their hotel.
Despite headway made in the top-end of the hotel catering sector, strong growth in the budgetsector where food and beverage provision is limited virtually or non-existent, has had a negatingeffect on the year-on-year growth in the hotel catering sector. Indeed, when inflation is taken intoaccount, the hotel catering sector has in fact diminished in value by 6% since 2000. In 2005 it isestimated that Ѓ’4.1 billion will be spent on dining in hotels. The proportion of overall hotelrevenue generated by food and beverage activity has risen over the last five years from 35.8% in2000 to a forecast 38.9% in 2005.