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Main Government and Public Sector Social Studies Women - Changing Lifestyles, Influences and Decision Making - UK
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Women - Changing Lifestyles, Influences and Decision Making - UK

DateOct, 2003
Pages156
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Abstract:
 Mintel has looked at women's general attitudes and behaviour in its Lifestyles report series in the Women Special report published in 2000.

This new report has three main focus areas:

· The way women's lives have changed over the last decade
· Female input into the purchase decision-making process, especially for major purchases
· Female attitudes towards shopping in general, and their attitudes towards, and usage of Internet shopping in particular.



Table of contents:

INTRODUCTION
Research
Report structure
ABBREVIATIONS
EXECUTIVE SUMMARY
More working women, later marriage, later motherhood
Women are happier than men - with living standards and working lives
Household chores still women’s work
Enjoyment of cooking depends on lifestage
Cultural activities more important, especially for older women
Full-time working mums like rock concerts
Closing the gap on sport and exercise
Fewer sweets and chocolate, more fruit and veg
The Cherie Blair effect?
Tradition reigns for household purchase decisions
Cars: working women have more say
Holidays: men listen to women more than women listen to men
Home-related purchases: women choose for themselves
Mortgages: cohabiting women, and full-time earners, choose more often
Audio-visual equipment and computers: men are more enthusiastic
Women are more impulsive
The personal touch counts
AB women are the keenest Internet researchers
How things have changed for women
The effect of lifestage
Young, free and single
Young couples
Family women
Older women
Working women
FEMALE DEMOGRAPHICS
WOMEN IN THE POPULATION
Figure 1: UK population - females versus males, 1993-2008
Figure 2: UK female population, by age, 1998-2008
Demographic profiles
Figure 3: Demographic profiles of women, 1993-2003
Demographic changes affecting women’s lifestyles
Living arrangements
Figure 4: Living arrangements of women, April 2003
Unmarried women
Figure 5: Unmarried women - profiles, by living arrangements, 2003
Figure 6: Married/cohabiting women - profiles, by living arrangements, 2003
Women’s tenure
Figure 7: Tenancy status - women, by demographic sub-group, 2003
Women by lifestage
Figure 8: Women, by lifestage, 2003
CHANGING ATTITUDES AND LIFESTYLES
SATISFACTION WITH LIFE
Figure 9: ‘I am perfectly happy with my standard of living’ - men and women, 1993-2003
Figure 10: ‘I am perfectly happy with my standard of living’ - women, by demographic sub-group,
1993-2003
Figure 11: ‘I am very happy with my life as it is’ - men and women, 2003
Figure 12: ‘I am very happy with my life as it is’ - women, by demographic sub-group, 2003
WORKING LIFE
Figure 13: ‘I am happy in my job’ - working men and women, 2003
Figure 14: ‘I am happy in my job’ - working women, by socio-economic group and working status,
2003
Figure 15: ‘I only go to work for the money’ - working men and women, 1993-2003
Figure 16: ‘I only go to work for the money’ - working men and women, 1993-2003
Figure 17: ‘I only go to work for the money’ - working women, by socio-economic group and
working status, 1993-2003
Figure 18: ‘I look on the work I do as a career rather than just a job’ - working men and women,
1993-2003
Figure 19: ‘I look on the work I do as a career rather than just a job’ - working women, by socio-
economic group and working status, 1993-2003
Figure 20: Amount of time per day spent working - men and women, 2003
Figure 21: Amount of time per day spent working - full-time working women, by socio-economic
group and working status, 2003
Figure 22: Amount of time per day spent working - part-time working women, by socio-economic
group and working status, 2003
HOME LIFE
Household chores
Figure 23: Time/care spent on household chores - men and women, 2003
Figure 24: Time/care spent on household chores - working mothers, by working status, 2003
Figure 25: Time/care spent on household chores - working men and full-time working women,
2003
Figure 26: Amount of time and care devoted to household chores - women, by lifestage, 2003
Figure 27: Men and women's attitudes towards housework, 2003
Figure 28: ‘I loathe doing any form of housework’ - men and women, 1993-2003
Figure 29: Women and household cleanliness, by lifestage, 2003
Figure 30: Women and tidiness, by lifestage, 2003
Figure 31: Time/care spent on furnishing/ornamentation and plants/flowers - women, 2003
Figure 32: Those spending at least ‘a fair amount’ of time on furnishing/ornamentation and
plants/flowers, by lifestage, 2003
Figure 33: Input into gardening activities at home, by lifestage, 2003
Figure 34: Cooking - women, by lifestage, 2003
Figure 35: Participation in DIY activities in the home - men and women, 2003
LEISURE ACTIVITIES
Pubs
Figure 36: Pub visiting - men and women, 2003
Figure 37: Frequency of visiting pubs - men and women, 2003
Figure 38: Regular pub visiting (at least once a week) for a drink or a meal - men and women, by
lifestage, 2003
Eating out
Figure 39: Restaurant visiting - men and women, 1993-2003
Figure 40: Restaurant visiting (daytime) - women, by demographic sub-group, 1993-2003
Figure 41: Restaurant visiting (evening) - women, by demographic sub-group, 1993-2003
Figure 42: Restaurant visiting (day and evening) - men and women, by lifestage, 2003
Figure 43: Types of restaurants used (day or evening) - women, 2003
Arts/culture
Figure 44: Attendance at arts/culture activities - men and women, 2003
Figure 45: Attendance at arts/culture activities - women, 1993-2003
Figure 46: Theatre attendance - women, by demographic sub-group, 1993-2003
Figure 47: Attendance at pop/rock concerts - women, by demographic sub-group, 1993-2003
Figure 48: Attendance at art galleries - women, by demographic sub-group, 1993-2003
Figure 49: Attendance at theatre, pop/rock concerts and art galleries - women, by lifestage, 2003
Sport and exercise
Figure 50: ‘I do some form of sport or exercise at least once a week’ - men and women,
Figure 51: Motivational factors for taking part in sport and exercise - men and women, December
2002
Figure 52: ‘I do some form of sport or exercise at least once a week’ - women, by demographic
sub-group, 1993-2003
Figure 53: ‘I do some form of sport or exercise at least once a week’ - men and women, by
lifestage, 2003
Figure 54: Main sports participated in (regularly or occasionally) - women, by demographic sub-
group, 2003
Figure 55: Main sports participated in (regularly or occasionally) - women, by lifestage, 2003
HEALTH
Figure 56: Attitudes towards health - men and women, 2003
Figure 57: Attitudes towards health - women, by demographic sub-group, 2003
Figure 58: Eating habits - women, 1996-2002
Figure 59: Use of vitamins, supplements and alternative medication/therapies - women,
1996-2002
Figure 60: 'My life is quite stressful' - women, 1996-2002
Figure 61: Sources of health information - women, 2000 and 2002
THE MARKETING PERSPECTIVE
PURCHASE DECISION-MAKING
MAJOR PURCHASES BY WOMEN
Figure 62: Products or services bought within the last 12 months, or currently considering buying -
men and women, April 2003
Figure 63: Products or services bought within the last 12 months, or currently considering buying -
women, by age group, April 2003
Figure 64: Products or services bought within the last 12 months, or currently considering buying -
women, by socio-economic group, April 2003
CARS
Figure 65: Influences on car purchase decision - men and women, April 2003
Family influences on car purchase
Figure 66: Household/family input into car purchase decision - men and women, April 2003
Figure 67: Household/family input into car purchase decision - women, by living arrangements,
Apr-03
Figure 68: Household/family input into car purchase decision - women, by household working
pattern, April 2003
Important factors when buying a car
Figure 69: ‘I am not interested in what goes on under the bonnet of a car’ - men and women, 1993-
2003
Figure 70: The importance of comfort, safety and looks when buying a car - men and women,
2003
Figure 71: The importance of comfort, safety and looks when buying a car - women, by
demographic sub-group, 2003
Figure 72: The importance of comfort, safety and looks when buying a car - women, by lifestage,
2003
HOLIDAYS
Figure 73: Influences on holiday purchase decisions - men and women, April 2003
Family influences on holiday purchase
Figure 74: Household/family input into holiday purchase decision - men and women, April 2003
Short breaks
Figure 75: Household/family input into short break holiday purchase decision - women, by living
arrangements, April 2003
Figure 76: Household/family input into short break holiday purchase decision - women, by
household working pattern, April 2003
Longer holidays
Figure 77: Household/family input into longer holiday purchase decision - women, by living
arrangements, April 2003
Figure 78: Household/family input into longer holiday purchase decision - women, by household
working pattern, April 2003
Figure 79: ‘I enjoy planning holidays’- men and women, 1993-2003
Figure 80: ‘I enjoy planning holidays' - women, by demographic sub-group, 1993-2003
Figure 81: ‘I enjoy planning holidays’ - men and women, by lifestage, 2003
Figure 82: ‘Newspaper and magazine articles on holiday and travel influence my choice of holiday’ -
men and women, 1998 and 2003
Figure 83: ‘Newspaper and magazine articles influence my choice of holiday’ - women, by
lifestage, 2003
HOME-RELATED PURCHASES
Figure 84: Influences on home-related purchase decision - men and women, April 2003
Family influences on home-related purchases
Figure 85: Household/family input into home-related purchase decisions - men and women, April
2003
Home decoration or home improvements
Figure 86: Household/family input into home decoration/home improvement decisions - women, by
living arrangements, April 2003
Figure 87: Household/family input into home decoration/home improvement decisions - women, by
household working pattern, April 2003
Kitchen appliances
Figure 88: Household/family input into kitchen appliance purchase decisions - women, by living
arrangements, April 2003
Figure 89: Household/family input into kitchen appliance purchase decisions - women, by
household working pattern, April 2003
MORTGAGES
Figure 90: Influences on choice of mortgage or remortgage - men and women, April 2003
Family influences on mortgage purchases
Figure 91: Household/family input into mortgage purchase decision - men and women, April 2003
Figure 92: Household/family input into mortgage or remortgage purchase decision - women, by
living arrangements, April 2003
Figure 93: Household/family input into mortgage or remortgage purchase decision - women, by
household working pattern, April 2003
Figure 94: ‘I leave the financial arrangements in our home to someone else’ - men and women,
1993-2003
Figure 95: ‘I leave the financial arrangements in our home to someone else’ - men and women, by
lifestage, 2003
Figure 96: ‘I feel fairly knowledgeable in the financial field’ - men and women, 2003
Figure 97: ‘I feel fairly knowledgeable in the financial field’ - women, by demographic sub-group,
2003
Figure 98: ‘I feel fairly knowledgeable in the financial field’ - men and women, by lifestage, 2003
AUDIO-VISUAL EQUIPMENT
Figure 99: Influences on audio-visual appliance purchase decision - men and women, April 2003
Family influences on purchases of audio-visual appliances and computers
Figure 100: Household/family input into audio-visual appliance purchase decisions - men and
women, April 2003
Figure 101: Household/family input into audio-visual appliance purchase decision - women, by
living arrangements, April 2003
Figure 102: Household/family input into audio-visual appliance purchase decision - women, by
household working pattern, April 2003
COMPUTERS
Figure 103: Influences on computer purchase decision - men and women, April 2003
Family influences on computer purchase decisions
Figure 104: Household/family input into computer purchase decisions - men and women, April
2003
Figure 105: Household/family input into computer purchase decision - women, by living
arrangements, April 2003
Figure 106: Household/family input into computer purchase decision - women, by household
working pattern, April 2003
THE MARKETING PERSPECTIVE
SHOPPING AND INTERNET USAGE
GENERAL ATTITUDES TOWARDS SHOPPING
Figure 107: Men’s and women’s attitudes towards shopping, 2003
Figure 108: ‘Shopping for groceries is a bore’ - women, by demographic sub-group, 2003
Figure 109: ‘Shopping for groceries is a bore’ - women, by lifestage, 2003
Figure 110: ‘I usually choose the cheapest products’ - women, by demographic sub-group, 2003
Figure 111: Male and female bargain-hunters (‘I usually choose the cheapest products’), by
lifestage, 2003
Figure 112: Female brand switchers/impulse purchasers, by demographic sub-group, 2003
Figure 113: Brand switchers - men and women, by lifestage, 2003
Figure 114: Impulse purchasers - men and women, by lifestage, 2003
THE INFORMATION-GATHERING PROCESS
Figure 115: Those who do their own research when making major purchases - men and women,
Apr-03
Figure 116: Those who do their own research when making major purchases - women, by age
group, April 2003
Figure 117: Those who do their own research when making major purchases - women, by socio-
economic group, April 2003
Figure 118: Information sources used when making major purchases - men and women, April
2003
Figure 119: Information sources used when making major purchases - women, by age group,
2003
Figure 120: Information sources used when making major purchases - women, by socio-economic
group, April 2003
Figure 121: Those who get information/ideas from the Internet when making major purchases -
men and women, by demographic sub-group, April 2003
Internet usage
Figure 122: Female Internet users (home), by demographic sub-group, 2001-03
Internet shopping
Figure 123: Attitudes towards Internet usage/Internet shopping - men and women, 2003
Figure 124: Attitudes towards Internet usage/Internet shopping - women, by demographic sub-
group, 2003
Figure 125: Attitudes towards Internet usage/Internet shopping - women, by lifestage, 2003
Figure 126: Those purchasing from any website in the last three months - women, by
sub-group, 2001-03
Figure 127: Websites purchased from in the last three months - women, 2001-03
Figure 128: Websites purchased from in the last three months - men and women, May 2003
Figure 129: Top four websites purchased from in the last three months - women, by demographic
sub-group, May 2003
Figure 130: Those browsing any website with the intention of buying - women, by demographic
sub-group, 2001-03
Figure 131: Websites browsed with the intention of buying in the last three months - women,
2001-03
Figure 132: Websites browsed with the intention of buying in the last three months - men and
women, May 2003
Figure 133: Websites browsed with the intention of buying in the last three months - women, by
demographic sub-group, May 2003
THE MARKETING PERSPECTIVE
LIFESTYLE TRENDS
How things have changed for women
The effect of lifestage
Young, free and single
Young couples
Family women
Older women
Working women
APPENDIX: RESEARCH METHODOLOGY

INDEX OF REPORTS




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