Abstract:
Introduction:
As consumers live increasingly busy lives and eat out or on the run, many are using the home as a sanctuary to escape the pressures of their hectic lives. Trends in Staying-In 2003 examines consumers’ behavior at home in the evening and the impact this has on food, drink and personal care consumption, across the US and Europe.
Scope:
* Frequency of staying in, at-home dinner occasions and at-home snacking by stage of evening, 2002 to 2007
* At-home dinner spending by category and segment across the US, France, Germany, Italy, The Netherlands, Spain, Sweden,and the UK
* Current and future food and drink spend on snacking in the home
* Analysis of consumers' snacking and pampering routines, based on comprehensive US and European consumer survey and focus groups
Report Highlights:
The frequency of in-home snacking is increasing despite a decline in the frequency of staying in, with opportunities to target snacking during a variety of in-home activities.
Food spend on at-home snacking will grow at a CAGR of 3.4% in the US and 2.8% in Europe between 2002 and 2007 driven by snacking during passive activities, such as while watching TV.
The number of at-home dinner occasions will decline faster than the number of staying in occasions as mealtime fragmentation continues apace.
Reasons to Purchase:
* Identify the key growth opportunities in the at-home dinner market by geography, category and consumer group.
* Develop winning strategies to target ‘special nights in’ at-home.
* Understand the behavior and motivations of different consumer types when snacking and pampering in the home.
Table of contents:
CHAPTER 1 EXECUTIVE SUMMARY
The hot topic
The future decoded
Action points
CHAPTER 2 THE FUTURE DECODED
Understanding ‘staying-in’ and its changing nature
Definition of staying-in
The staying-in ‘universe’
Staying-in occasions
At-home dinners - number of and spending by category
The number of at-home dinners
Spending on at-home dinners by category
Spending on at-home dinners by gender
At-home snacking - number of and spending by category
Consumer routines and activities
Staying-in activities
Staying-in snacking habits - differences by gender and living status
At-home pampering routines - differences by gender
Conclusion
CHAPTER 3 ACTION POINTS
Target staying-in occasions with premium and/or specialty offerings
Adapt marketing to the annual and weekly cyclical nature of staying-in
Facilitate consumers going out with in-home solutions
CHAPTER 4 APPENDIX
Further data
Definitions
Research methodology
Bibliography
How to contact experts in your industry
LIST OF TABLES
Table 1: At-home evenings in per person per week, by country, 1997-2007
Table 2: At-home evenings in per week per person, week days vs. weekend,
country, 2002-2007
Table 3: At-home evening dinners, by country, 2002-2007
Table 4: Food and drinks spend on at-home dinners in the evening, by country,
2002-2007
Table 5: Size of consumer groups, by gender, by country, (millions), 2002
Table 6: Size of consumer groups, by gender, by country, (millions), 2007
Table 7: Male at-home dinner consumption, by category, by country, per
expenditure ($PHE), 2002-2007
Table 8: Female at-home dinner consumption, by category, by country, per
expenditure ($PHE), 2002-2007
Table 9: At-home evening snacking occasions, by country, 2002-2007
Table 10: Food spend on at-home evening snacking occasions, by country, ($m)
($/occasion/head), 2002-2007
Table 11: Drink spend on at-home evening snacking occasions, by country, ($m)
($/occasion/head), 2002-2007
Table 12: US consumer spending on DVD and VHS rentals, ($billion), 2001-2006
Table 13: Film rental market in Europe, ($m), 1997-2001
Table 14: Ownership of in-home entertainment devices, by select countries (%
population), 2001
Table 15: Proportion of population watching TV in the evening - ordered by lowest
viewing in late evening, (% population), 1999
Table 16: UK timespends on at-home activities by gender, (minutes/day/adults), 1995-
1999
Table 17: Time of evening snacking usually occurs, by consumer segment,
respondents)
Table 18: Food choice when snacking, by stage of evening, by food category,
respondents)
Table 19: Drink choice when snacking, by stage of evening, by drink category,
respondents)
Table 20: Proportion of adults that snack while watching TV/videos, by consumer
group, (% respondents)
Table 21: Evening snacking drivers, by consumer group, (% respondents)
Table 22: Typical activities during a ‘staying in pampering session’, by gender,
pampering respondents)
Table 23: Personal care and/or bath products used during pampering session,
gender, (% respondents)
Table 24: Motivation for pampering sessions, by gender, (% respondents)
Table 25: Snapshot - percentage of survey respondents whose home
preparation is influenced by their eating out, (% respondents)
Table 26: Spending on at-home dinners, by food category, by country, ($m), 2002-2007
Table 27: At-home dinner consumption, by gender, by country, per head expenditure
($PHE), 2002-2007
Table 28: Evening off-trade beer market, by country, ($m), 2002-2007
Table 29: Evening off-trade flavored alcoholic beverages market, by country,
2002-2007
Table 30: Evening off-trade wine market, by country, ($m), 2002-2007
Table 31: Evening off-trade spirits market, by country, ($m), 2002-2007
Table 32: Evening off-trade soft drinks market, by country, ($m), 2002-2007
LIST OF FIGURES
Figure 1: Derivation of staying-in occasions
Figure 2: Decline in staying-in occasions by time of week, Europe & US, (evenings
in per person per week), 2002-2007
Figure 3: Growth rates of food spend on at-home dinners, by category, by country,
(%), 2002-2007
Figure 4: Sources of food eaten at home, prepared away from home (%),
foodservice type, 1997-2001
Figure 5: Civilian mothers in the U.S. labor force, and % of those mothers
employed, by age of youngest child, 1975-2001
Figure 6: Hellmann’s dipping sauces - snacking occasion product example
Figure 7: Proportion of population watching TV in the evening - ordered by lowest
viewing in late evening, (% population), 1999
Figure 8: UK timespends on activities at-home, (min/day/adults), 1999
Figure 9: The discrepancy between what consumers “love” to do versus what
actually do in the US, (% adults), 2001
Figure 10: Food choice when snacking, by stage of evening, by food category,
respondents)
Figure 11: Drink choice when snacking, by stage of evening, by drink category,
respondents)
Figure 12: Frequency of snacking, by evening activity, (% respondents)
Figure 13: Evening snacking drivers, by consumer group, (% respondents)
Figure 14: Motivation for pampering sessions, by gender, (% pampering
respondents)
Figure 15: Favorite day of the week to go out drinking
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