Much of the consumer research detailed within this report is provided by TGI Europa. In addition, Mintel commissioned BMRB to conduct exclusive research on UK shopping habits during April 2003. A sample of just under 1,000 adults were interviewed during April 200


Table of contents:
Introduction and Abbreviations

• Definition
• Definitions
• Abbreviations

Executive Summary

• Driving forces
• Household food expenditure
• Advertising support boosts multiple giants
• The typical shopping basket
• Attitudes towards shopping
• Shopping frequency
• Shopping habits and main objectives when shopping
• The basket of the future

Market Drivers

• Population and household structure
• Figure 1: Trends in the UK population, by gender and age, 1993-2003
• Figure 2: Trends in UK household size, 1993-2003
• Disposable income
• Figure 3: PDI and consumer expenditure, 1997-2002
• Women and work
• Figure 4: Women and men in employment, 1993-2003
• Changing food tastes and consumption patterns
• Increased retail concentration
• Figure 5: Multiple, co-operative and independent grocers, shop numbers in Great Britain, 1993-2000
• Figure 6: Retail outlets used by main grocery buyers during the last three months, April 2003

Household Food Expenditure

• Figure 7: Expenditure on food for in-home consumption, at current and constant prices, 1992-2002
• Figure 8: Convenience food market, 1992-2002

Advertising and Promotion

• Figure 9: Above-the-line advertising expenditure, by supermarket and grocery chains, 1998-2003
• Figure 10: Above-the-line advertising expenditure, by individual supermarket chains, 2000-02

Shopping and Expenditure

• Typical shopping basket
• Figure 11: Penetration of food and drink products in the typical GB shopping basket, 2002
• Figure 12: Food and drink products in the typical GB shopping basket, by weight of usage, 2002
• Budgeting
• Figure 13: Budgeting statements, by main shoppers, 2002
• Figure 14: Budgeting statements, by main shopper, GB, 2002
• Figure 15: Budgeting statements, by adults who spend €105 or more on groceries a week, 2002
• Figure 16: Budgeting GB index of main shoppers and high spenders
• Figure 17: Budgeting statements, by main shopper, high spenders and all adults, 2002
• Brand awareness
• Figure 18: Brand awareness statements, by main shoppers, 2002
• Figure 19: Brand awareness statements, by main shopper, GB, 2002
• Figure 20: Brand awareness statements, by adults who spend €105 or more on groceries a week, 2002
• Figure 21: Brand awareness statements, by main shopper, high spenders and all adults, 2002
• Figure 22: Brand awareness GB index of main shoppers and high spenders
• Quality
• Figure 23: Quality statements, by main shoppers, 2002
• Figure 24: Quality statements, by main shopper, GB, 2002
• Figure 25: Quality statements, by adults who spend €105 or more on groceries a week, GB, 2002
• Figure 26: Quality statements, by main shopper, high spenders and all adults, 2002
• Figure 27: Quality statements GB index of main shoppers and high spenders
• The shopping experience
• Figure 28: Shopping statements, by main shoppers, 2002
• Figure 29: Shopping statements, by main shopper, GB, 2002
• Figure 30: Shopping statements, by adults who spend €105 or more on groceries a week, GB, 2002
• Figure 31: Shopping statements, by main shopper, high spenders and all adults, 2002
• Figure 32: Shopping statements GB index of main shoppers and high spenders
• Frequency GB shoppers buy groceries
• The GB everyday frequency index
• Figure 33: Budgeting statements, by adults who specified how often they do their major shop, 2002
• Figure 34: Budgeting statements, by everyday index, 2002
• Figure 35: Brand awareness statements, by adults who specified how often they do their major shop, 2002
• Figure 36: Brand awareness statements, by everyday index, 2002
• Figure 37: Quality statements, by adults who specified how often they do their major shop, 2002
• Figure 38: Quality statements, by everyday index, 2002
• Figure 39: Shopping statements, by adults who specified how often they do their major shop, 2002
• Figure 40: Shopping statements, by everyday index, 2002
• Expenditure
• The Expenditure index
• Figure 41: Budgeting statements, by amount spent on groceries, 2002
• Figure 42: Budgeting statements, by amount spent on groceries, 2002
• Figure 43: Budgeting statements, by expenditure index
• Figure 44: Brand awareness statements, by amount spent on groceries, 2002
• Figure 45: Brand awareness statements, by amount spent on groceries, 2002
• Figure 46: Budgeting Statements, by expenditure index
• Figure 47: Quality statements, by amount spent on groceries, 2002
• Figure 48: Quality statements, by amount spent on groceries, 2002
• Figure 49: Quality statements, by expenditure index
• Figure 50: Shopping statements, by amount spent on groceries, 2002
• Figure 51: Shopping statements, by amount spent on groceries, 2002
• Figure 52: Shopping statements, by expenditure index

Weight of Usage

• Weight of usage by product type
• The score
• Dairy
• Figure 53: Consumption of yogurt, by shopping statements, 2002
• Figure 54: Consumption of butter, by shopping statements, 2002
• Figure 55: Consumption of cheese in blocks, by shopping statements, 2002
• Figure 56: Consumption of margarine, by shopping statements, 2002
• Figure 57: Consumption of speciality cheeses, by shopping statements, 2002
• Figure 58: Consumption of low fat spreads, by shopping statements, 2002
• Figure 59: Dairy products by indexed weight of consumption, 2002
• Beverages
• Water
• Figure 60: Consumption of bottled mineral water, by shopping statements, 2002
• Figure 61: Consumption of flavoured water, by shopping statements, 2002
• Figure 62: Brand awareness and planned shopping by indexed weight of consumption, bottled water, 2002
• Hot beverages
• Figure 63: Consumption of fresh ground coffee, by shopping statements, 2002
• Figure 64: Consumption of instant coffee, by shopping statements, 2002
• Figure 65: Consumption of standard tea bags, by statements, 2002
• Figure 66: Consumption of herbal tea bags, by shopping statements, 2002
• Figure 67: Brand awareness and planned shopping, by indexed weight of consumption, hot beverages, 2002
• Soft drinks
• Figure 68: Consumption of colas, by shopping statements, 2002
• Figure 69: Consumption of yoghurt drinks, by shopping statements, 2002
• Figure 70: Consumption of fruit squashes and cordials, by shopping statements, 2002
• Figure 71: Consumption of energy drinks, by shopping statements, 2002
• Figure 72: Consumption of fizzy drinks, by shopping statements, 2002
• Figure 73: Brand awareness and planned shopping, by indexed weight of consumption, soft drinks, 2002
• Snacks
• Figure 74: Consumption of sweet biscuits and crackers, by shopping statements, 2002
• Figure 75: Consumption of potato crisps, by shopping statements, 2002
• Figure 76: Brand awareness and planned shopping, by indexed weight of consumption, snacks, 2002
• Convenience foods
• Soup
• Figure 77: Consumption of packet soup, by shopping statements, 2002
• Figure 78: Consumption of tinned soup, by shopping statements, 2002
• Figure 79: Brand awareness and planned shopping, by indexed weight of consumption, soup, 2002
• Desserts and ice-cream
• Figure 80: Consumption of ready-to-eat desserts, by shopping statements, 2002
• Figure 81: Consumption of ice cream in tubs and blocks, by shopping statements, 2002
• Figure 82: Consumption of frozen ice cream bars and sticks, by shopping statements, 2002
• Figure 83: Brand awareness and planned shopping, by indexed weight of consumption, desserts and ice-cream, 2002
• Pizza, pasta and ready meals
• Figure 84: Usage of ready meals, by shopping statements, 2002
• Figure 85: Consumption of instant snack meals, by shopping statements, 2002
• Figure 86: Usage of pizza (excluding takeaway), by shopping statements, 2002
• Figure 87: Usage of fresh or dried pasta, by shopping statements, 2002
• Figure 88: Brand awareness and planned shopping, by indexed weight of consumption, pizza pasta and ready meals, 2002
• Breakfast cereals and nuts
• Figure 89: Consumption of breakfast cereals, by shopping statements, 2002
• Figure 90: Consumption of packet or tinned nuts, by shopping statements, 2002
• Figure 91: Brand awareness and planned shopping, by indexed weight of consumption, breakfast cereal and nuts, 2002

Shopping Habits and Main Objectives

• Shopping habits and main objectives when shopping
• Figure 92: Shopping habits of main grocery buyers when shopping for groceries, April 2003
• Figure 93: Shopping habits of main grocery buyers when choosing food, by demographic sub-
• group, April 2003
• Figure 94: Shopping habits of main grocery buyers when choosing food, by type of outlet used, Apr-03
• Figure 95: Main objectives of main grocery buyers when choosing food, April 2003
• Figure 96: Main objectives of main grocery buyers when choosing food, by demographic sub-group, April 2003
• Figure 97: More main objectives of main grocery buyers when choosing food, by demographics, lifestage and Special Groups, April 2003
• Figure 98: Main objectives of main grocery buyers when choosing food, by type of outlet used, Apr-03

The Future

• Convenience will continue to be important
• An ageing population and more households...
• Time-poverty will continue to exert its influence
• Quality to remain important...
• ...so too will price and loyalty issues
• Further supply concentration likely

Prospects

• The impact of decision making and brand loyalty on future sectors
• Assessing the demographic impact on attitudes
• Figure 99: Comparison of attitudes to shopping to all main shoppers, 2002-07
• Environment more favourable to status quo
• Applying future attitudes towards product sectors
• Planned purchasing
• Figure 100: Future indicators for planned purchasing, 2007
• Impulse sales will be easier for energy drinks than ice cream
• Brand loyalty
• Figure 101: Future indicators for brand loyalty, 2007
• More fluidity in pizza and snack meals sector

Appendix: Research methodology
Index of reports