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Main Government and Public Sector Social Studies The Growth of Premium Marketing
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The Growth of Premium Marketing

DateAug, 2006
Pages71
Price / format$2250 / Online Download

$2 250 

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Abstract:
 Euromonitor International's The Growth of Premium Marketing report examines how affluent and demanding consumers are now a very large spending force at the top end in all developed economies. The picture is the same in consumer markets from food to cosmetics to clothing to consumer electronics. Retailers and suppliers are responding by segmenting their offering and creating premium lines, brands and sub-brands. This report examines the trends in the world's major economies and considers the impact on consumer markets.

Why buy this report?
* Get insight into premium marketing and its impact on consumer markets
* Understand the competitive environment and the market’s major players
* Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.



Table of contents:
1. EXECUTIVE SUMMARY
Summary 1 Positive and Negative Influences on Premium Marketing 2006
Chart 1 Sales of Selected Premium/Luxury Products 2001/2006
Chart 2 Selected Premium/Luxury Products as % Total Sector Sales 2006
Chart 3 Forecast Growth in Selected Premium/Luxury Products 2006-2011
2. INTRODUCTION
3. SOCIOECONOMIC DRIVERS
3.1 Levels of Wealth
Table 1 Average Gross Income by Country 2000-2005
Table 2 Average Gross Income by Age Group in Major Markets 2005
Table 3 Number of High-Income Households 2000-2005
Table 4 High-Income Households as % Total 2000-2005
3.2 Changing Household Structures
Chart 4 % Single-person Households in Major Markets 2000/2005
Chart 5 % Two-person Households in Major Markets 2000/2005
3.3 Working Women
Table 5 Working Women as % Female Population by Country 2000-2005
3.4 Lifestyle Factors
4. KEY TRENDS AND DEVELOPMENTS
4.1 Packaging
4.2 Quality Stamps and Certification
4.3 Indulgence Foods
4.4 Brand Erosion
4.5 Counterfeits and Copycats
5. IMPACT ON CONSUMER MARKETS
5.1 Food
5.2 Soft Drinks
Table 6 The Market for Premium Versus Total Juices 2001-2006
5.3 Alcoholic Drinks
Table 7 The Market for Premium Versus Total Lager 2001-2006
Table 8 The Market for Champagne Versus Total Wine 2001-2006
5.4 Cosmetics and Toiletries
Table 9 Sales of Premium Cosmetics and Toiletries by Sector 2001-2006
Table 10 Premium Cosmetics and Toiletries as a % Total Sales by Sector 2001-2006
6. RETAILING TRENDS
6.1 Supermarkets
Summary 2 Use of Premium Ranges by Selected Food Retailers 2005
6.2 Department Stores
6.3 Specialist Retailers
6.4 Duty-free
Table 11 Global Duty-Free Market Value by Sector 2001-2006
6.5 Home Shopping and the Internet
7. PREMIUM OPERATOR STRATEGIES
7.1 Acquisitions
Summary 3 Key Premium/Super Premium Acquisitions 2002-2006
7.2 Repositioning
7.3 Creative Marketing
7.4 Brand Extension
8. SHIFTS IN MAJOR MARKETS
8.1 China
Table 12 China: % Households by Income Band 2000-2005
Chart 6 China: Sales of Relevant Premium Products 2001/2006
8.2 France
Table 13 France: % Households by Income Band 2000-2005
Chart 7 France: Sales of Relevant Premium Products 2001/2006
8.3 Germany
Table 14 Germany: % Households by Income Band 2000-2005
Chart 8 Germany: Sales of Relevant Premium Products 2001/2006
8.4 India
Table 15 India: % Households by Income Band 2000-2005
Chart 9 India: Sales of Relevant Premium Products 2001/2006
8.5 Japan
Table 16 Japan: % Households by Income Band 2000-2005
Chart 10 Japan: Sales of Relevant Premium Products 2001/2006
8.6 UK
Table 17 UK: % Households by Income Band 2000-2005
Chart 11 UK: Sales of Relevant Premium Products 2001/2006
8.7 US
Table 18 US: % Households by Income Band 2000-2005
Chart 12 US: Sales of Relevant Premium Products 2001/2006
9. OUTLOOK
9.1 Trends to Watch
9.2 Market Forecasts
Table 19 Forecast Sales in Relevant Sectors 2006-2011




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