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Main Government and Public Sector Social Studies Stress and Mental Well-being
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Stress and Mental Well-being

DateJul, 2002
Pages94
Price / format$5695 / Online Download
$5695 / Hard Copy Mail Delivery
$11390 / Global Site License

$5 695 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Introduction:

This report examines the prevalence of stress across western Europe and segments consumers according to how much stress is in their lives. Each segment is analyzed in terms of how consumers within it react to stress - generally and with respect to consumer packaged goods (CPG). The report then uses this information to measure the value of stress-related purchases of CPG in the food, drinks and personal care markets. Finally, the report details ways to approach the stress-related goods market.

Scope:

  • 500 consumers across Europe were surveyed for this report
  • Follow up interviews provide greater insight into consumers’ behaviour
  • Consumer profiles were combined with Datamonitor’s Market Data program to give market sizes

    Report Highlights:

    53% of consumers have normal levels of stress. The remaining 47% are evenly split between mildly stressed, moderately stressed and severely stressed.

    Indulgence-oriented products, particularly in the field of personal care, are the most likely to benefit from stressed consumers. When stressed, the consumer’s key demands are simplicity, timeliness and familiarity. This is primarily a time for convenience-oriented products, and the consumer needs to know the product, have it easily to hand, and be able to enjoy it without wasting energy setting it up.

    When de-stressing, the consumer’s key demands are pleasure, ease and habit. The development of a habit is a key goal for manufacturers of de-stressing products, as there is considerable psychological value for a consumer who can follow a set routine.

    Reasons to Purchase:

  • Discover the extent of stress across western Europe
  • Understand how stress affects consumer choices
  • Find out how consumers cope with stress
  • Learn consumers’ needs when stressed
  • Ascertain consumers’ needs when de-stressing




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