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Main Government and Public Sector Social Studies Self medication 2003
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Self medication 2003

DateJul, 2003
Pages83
Price / format$5695 / Online Download
$11390 / Global Site License

$5 695 

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Abstract:
 Introduction

Fueled by an interest in self-reliance and reinforced by government policy, consumers are progressively taking greater responsibility for treating themselves. The report examines the drivers of this social shift and specifically identifies consumers’ self-medication and self-care behavior. A consumer survey and focus group are also analyzed to indicate the future direction of this trend

Scope
  • Data and forecasts for the U.S. and seven key countries across Europe - France, Germany, Italy, the Netherlands, Spain, Sweden and the U.K
  • In-depth analysis of the major drivers of the trend towards self-medication
  • Findings from surveys conducted across Europe and the U.S. revealing consumer attitudes and behaviors towards self-medication
  • Recommendations for capitalizing on the rise of self-medication
Report Highlights

For minor ailments, the majority of consumers will wait and see. However, the use of OTC medicines is by far the most common curative action taken by consumers. It is especially popular for cough/cold/flu/sore throat complaints and allergy/sinus problems

Forecasts indicate that the OTC market will continue to grow at 2.5% across Europe and at 6.4% across the U.S. between 2000 and 2006

Changing attitudes are however, likely to intensify interest in alternative therapies. Alternative therapies appear to be popular for low/energy/stress/fatigue complains and for colds and sore throats

Reasons to Purchase
  • Understand the social, governmental, regulatory and supply-side factors driving the trend towards greater responsibility in self-care
  • Identify the specific needs and habits of consumers when unwell, identifying new product and promotion opportunities
  • Predict how continued attitudinal changes will drive demand for alternative therapies in the future



Table of contents:
CHAPTER 1 EXECUTIVE SUMMARY
Introduction
The future decoded
Action points


CHAPTER 2 FUTURE DECODED
Introduction
Key findings
The rise of self-medication
Drivers
Social change
Supply-side drivers
OTC market data
Nutraceuticals
Vitamins, minerals and supplements
Herbals and botanicals
Cosmeceuticals
Consumer survey results
The rise of alternative therapies
Focus groups
Conclusions


CHAPTER 3 ACTION POINTS
Introduction
Key findings
Capitalize on the continuing changes in the pharmaceutical market
Leverage the benefits of the Internet for consumer communication and education
Develop strategic alliances to take advantage of the rising popularity of nutraceutical and cosmeceutical products
Target the increased acceptance of herbals for food and drink products, especially to women
Benefit from changing consumer consumption patterns when ill
Conclusions


CHAPTER 4 APPENDIX
Definitions
Country specific OTC regulatory environment
Market sizing for individual OTC categories
Research methodology
SPP writing team
How to contact experts in your industry


List of Tables
Table 1: U.S. savings realized by use of OTC drugs for 12 ailments, ($m), 1997
Table 2: Approvals of Rx-to-OTC switches by the FDA, 1997-2002
Table 3: Number of pharmacists, by country, 2000
Table 4: Overall value of the OTC market, by country, ($m), 1996-2006
Table 5: Forecast value of OTC sales by category, ($m), 2000-2006
Table 6: Popular functional ingredients, 2002
Table 7: Value of the vitamins, minerals and supplements market, by country, ($m), 1996-2006
Table 8: Top U.S. supplement companies by wholesale supplement revenue, ($m), 2001
Table 9: Herbal supplements and OTC medicine sales value, by country, ($m), 1996-2000
Table 10: Top ten U.S. herbs by sales, ($m), 2000
Table 11: Frequency with which respondents have suffered from the following ailments in the last month
Table 12: Opinions about trust in health services
Table 13: Increase in food consumption by food category and ailment
Table 14: Frequency with which respondents have suffered from the following ailments in the last month, male respondents only
Table 15: Frequency with which respondents have suffered from the following ailments in the last month , female respondents only
Table 16: First course of action by ailment, male respondents only
Table 17: First course of action by ailment, female respondents only
Table 18: Attitudes to conventional/alternative therapies
Table 19: Diet change as a result of illness
Table 20: Value of the analgesics segment, by country, ($m), 1996-2000
Table 21: Value of the cough/cold/flu segment, by country, ($m), 1996-2000
Table 22: Value of the medicated skincare segment, by country, ($m), 1996-2000
Table 23: Value of the digestive segment, by country, ($m), 1996-2000
Table 24: Value of the other OTC segment, by country, ($m), 1996-2000


List of Figures
Figure 1: Summary of self-medication actions for minor ailments, U.S., 2001
Figure 2: Use of over-the-counter medication by ailment
Figure 3: Population aged over 65 years, (m), 1975-2025
Figure 4: Popularity of health information channels, U.S. and Europe, 2002
Figure 5: Sources of health information
Figure 6: Extent to which pharmacists are a good source of minor health information
Figure 7: Spectrum of functional foods, product examples
Figure 8: Dietary supplement usage by condition, 2001
Figure 9: Top ten European herbals, 2000
Figure 10: Curative self-medication responses for five most common ailments
Figure 11: Changes in diet when suffering from minor ailments
Figure 12: Gender differences in the acceptance of alternative therapies
Figure 13: Key attitudes of focus group respondents
Figure 14: Summary of the pharmaceutical market drivers for self-medication drivers
Figure 15: Datamonitor’s recommendations for an ideal patient Web site
Figure 16: Example of a well designed Web site, Dove
Figure 17: Influence of consumers’ attitudes on others, by gender




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