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Main Government and Public Sector Social Studies Holiday Purchasing Patterns Market Assessment 2006
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Holiday Purchasing Patterns Market Assessment 2006

DateOct, 2006
Pages142
Price / format$1512 / Online Download

$1 512 

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Abstract:
 This Market Assessment report includes original research into the holiday purchasing patterns of consumers in Great Britain, and also looks at key trends in the context of the UK market for holidays. The market coverage includes long holidays as well as short breaks, both in the UK and overseas. However, it excludes inbound tourism.

Travel and tourism is growing and becoming one of the most important industries in the world; it is the third-largest industry in the world after oil and vehicle manufacture.

Seemingly, in the long term, the demand for travel and tourism normally rides above the wave of economic development, with growth in demand for tourism (measured by volume) normally running just ahead of real economic growth. In broad terms, the market for travel and tourism usually experiences a year-on-year increase of approximately 3% to 4% by volume, compared with a 1% to 2% year-on-year increase in economic activity. Some of the reasons for growth in holiday demand generally exceeding growth in economic activity include: the falling cost of transport in many sectors, in real terms; lessening restrictions on travel; the fact that families and friends are becoming more geographically diverse; and the fast pace of modern living, which causes many people to regard a holiday as a `necessity'.

The UK has enjoyed a number of years with a stable growing economy, but growth in holiday demand has not been consistent. This has been due to a number of factors, including the threat of terrorism, war, disease and natural disasters. Between 2001 and 2005, there were many such influences on the travel market. In addition, a lack of consumer confidence and rising fuel prices have also come to the fore recently to dampen demand. (Although consumer confidence recovered somewhat in the 3 months to August 2006.)

Uncharacteristically, growth in the total volume demand for holidays has not exceeded growth in economic activity in recent years; nor has the total value of the UK holiday market increased at a faster pace than the economy. However, within this total, outbound holiday expenditure has continued to grow at a higher rate than gross domestic product (GDP) as the market has changed from package holiday dominance to independent holiday dominance. This change has been driven by the growth in low-cost airlines and the use of the Internet. The ability for individuals to make low-cost air and accommodation arrangements over the Internet has come at a time when UK consumers are seeking more choice and variety, particularly in the short breaks sector.

The growth of the low-cost airlines has stimulated some of the charter airlines to set up their own low-cost services, as they have seen seat-only sales on charter services fall.

As well as aiding the growth in independently organised holidays, the Internet is also responsible for driving higher levels of direct booking to tour operators, at the expense of travel agents. However, this has not resulted in a major contraction in the use of travel agents, as travel agents have provided more seat-only sales.


Table of contents:
Executive Summary
1. Introduction
OVERVIEW
RESEARCH
DEFINITIONS
Tourism
Forms of Tourism
Purposes of Tourism
Basic Tourism Units — Visits
Short Breaks
Inclusive or Package Holidays
Independent Holidays
2. Strategic Overview
MARKET DYNAMICS AND SEGMENTATION
Market Segmentation
Current Developments in the UK Holiday Market — Overview
Table 1: UK Gross Domestic Product at Current and Constant 1995 Prices, and the Total UK Holiday Market by Volume and Value (£bn and million trips), 2001-2005
Figure 1: The Total UK Holiday Market by Volume (million trips), 2001-2005
Figure 2: The Total UK Holiday Market by Value (£bn), 2001-2005
Table 2: UK Household Disposable Income per Capita (£), 2001-2005
Exchange-Rate Fluctuations
COMPETITIVE STRUCTURE AND DISTRIBUTION
The UK Domestic Holiday Sector
Table 3: Booking Characteristics for All Tourist Trips (%), 2003 and 2004
The UK Outbound Holiday Sector
The Vertically Integrated Travel Groups
Distribution
MARKET FORECASTS
3. The Domestic Holiday Market
UK DOMESTIC HOLIDAYS
Table 4: The UK Domestic Holiday Market by Volume and Value (million trips and £bn), 2001-2005
Length of Stay
Table 5: The UK Domestic Holiday Market by Length of Stay by Volume and Value (million trips, £bn and %), 2001-2005
Expenditure per Trip
Table 6: The UK Domestic Holiday Market by Average Expenditure per Trip (£), 2001-2005
Seasonality
Table 7: The UK Domestic Holiday Market by Estimated Seasonal Distribution of Trips (%), 2005
Mode of Transport
Table 8: The UK Domestic Travel Market by Main Mode of Transport Used by Number of Trips, Number of Nights and Expenditure (million and £m), 2005
Destination Trends
Table 9: Domestic Holiday Destinations by English Region by Number of Trips, Number of Nights and Expenditure (million and £m), 2005
Product Trends
Table 10: The Estimated Domestic Activity Holiday Market by Volume and Value (million trips, £bn and %), 2001-2005
4. The Outbound Holiday Market
UK OUTBOUND HOLIDAYS
Table 11: The UK Outbound Holiday Market by Volume and Value (million trips and £bn), 2001-2005
Length of Stay
Table 12: The UK Outbound Holiday Market by Length of Stay by Volume and Value (million trips, £bn and %), 2001-2005
Expenditure per Trip
Table 13: The UK Outbound Holiday Market by Average Expenditure Per Trip (£), 2001-2005
Seasonality
Table 14: The UK Outbound Holiday Market by Seasonal Distribution of Trips (%), 2001-2005
Mode of Transport
Table 15: The UK Outbound Holiday Market by Main Mode of Transport Used by Volume (million trips), 2001-2005
Destination Trends
Table 16: The UK Outbound Holiday Market by Destination Region by Volume (million trips), 2001-2005
Table 17: The UK Outbound Holiday Market by Destination Country and Holiday Type by Volume (000 trips and %), 2005
Product Trends
Independent Versus Package Holidays
Table 18: The UK Outbound Holiday Market by Inclusive-Tour Share by Volume (million trips), 2001-2005
Table 19: The UK Outbound Holiday Market by Inclusive-Tour Share by Value (£m), 2001-2005
Niche Products
Table 20: The Estimated Outbound Activity Holiday Market by Volume and Value (million trips, £bn and %), 2001-2005
Table 21: The UK Cruise Market by Volume (000 cruise passenger trips), 2001-2005
5. International Holiday Purchasing Patterns
MARKET DEVELOPMENTS
International Tourist Arrivals
Table 22: World International Tourist Arrivals by Region (million), 2000 and 2002-2005
European Tourist Arrivals
Table 23: European Tourist Arrivals by Region (million), 2000 and 2002-2005
Expenditure on International Tourism
Table 24: Expenditure on International Tourism — Top Ten Countries ($bn and % change based on local currencies at current prices), 2003 and 2004
Product Trends
Activity Holidays
Table 25: Popularity of Activity Holidays† Among Residents of Selected Countries (%), 2004
Cruise Holidays
Table 26: The European Cruise Market by Country of Passengers' Residence by Volume (000 cruise passenger trips), 2003-2005
COMPETITOR ENVIRONMENT
6. PEST Analysis
POLITICAL FACTORS
Legislation
ECONOMIC FACTORS
SOCIAL FACTORS
Demographic Changes
Table 27: Percentage of Households in Great Britain by Size of Household and Number of Households (%, million and number of people), 1961, 1971, 1981, 1991, 2001 and 2004
More Variety and Choice
Stability, Disease and Natural Disasters
Sustainable Development and the Environment
TECHNOLOGICAL FACTORS
7. Consumer Dynamics
OVERVIEW
Table 28: Summary of Types of Holiday Most Recently Taken, Decision-Making Factors and Methods of Booking (% of respondents), November 2003 and July 2006
HOLIDAYS TAKEN IN THE PAST YEAR AND NUMBER OF HOLIDAYS TAKEN ABROAD
Table 29: Penetration of Holidays Away From Home in the Past 12 Months (% of respondents), 1999, 2001, 2003 and 2005
Table 30: Profile of Holiday Takers Abroad by Total Number of Holidays Taken (% of adults taking holidays abroad), 2005
DESTINATION OF MOST RECENT HOLIDAY — UK HOLIDAYS VERSUS HOLIDAYS ABROAD
Table 31: Destination of Most Recent Holiday — UK Holidays Versus Holidays Abroad (% of respondents), July 2006
DURATION OF MOST RECENT HOLIDAY — SHORT BREAKS VERSUS LONG HOLIDAYS
Table 32: Duration of Most Recent Holiday — Short Breaks Versus Long Holidays (% of respondents), July 2006
FACTORS PROMPTING MOST RECENT HOLIDAY
Holiday Brochures and Television Programmes
Table 33: Factors Prompting Most Recent Holiday — Holiday Brochures and Television Programmes (% of respondents), July 2006
Television Advertisements and Teletext
Table 34: Factors Prompting Most Recent Holiday — Television Advertisements and Teletext (% of respondents), July 2006
Holidays on the Internet, and Magazine and Newspaper Articles
Table 35: Factors Prompting Most Recent Holiday — Holidays on the Internet, and Magazine and Newspaper Articles (% of respondents), July 2006
Friends and Relatives
Table 36: Factors Prompting Most Recent Holiday — Friends and Relatives (% of respondents), July 2006
BOOKING METHOD FOR MOST RECENT HOLIDAY
Booking Through Travel Agents or Via the Internet
Table 37: Booking Method for Most Recent Holiday — Booked Through a Travel Agent or Via the Internet (% of respondents), July 2006
Distribution Profile — the Influence of the Internet
Table 38: Holiday Booking Profile (% of respondents), 1999, 2001, 2003 and 2005
Booking Holidays as a Package or Making Independent Arrangements
Table 39: Booking Method for Most Recent Holiday — Booked as a Package or Arranged Independently (% of respondents), July 2006
Early Versus Late Booking
Table 40: Booking of Most Recent Holiday — Early Versus Late Booking (% of respondents), July 2006
ACTIVITY HOLIDAYS
Table 41: Activity Holidays Taken During the Past 5 Years (% of respondents), November 2005
8. The Future
INTRODUCTION
THE SHAPE OF THE INDUSTRY
POLITICAL CONSIDERATIONS
ECONOMIC AND SOCIAL FORECASTS 2006 TO 2010
Economic Prospects
Table 42: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2006-2010
Socio-Economic Trends
Table 43: The Forecast UK Resident Population by Sex (000), Mid-Years 2006-2010
HOLIDAY MARKET FORECASTS 2006 TO 2010
Domestic Holidays
Table 44: The Forecast UK Domestic Holiday Market by Length of Stay by Volume and Value (million trips, £bn and %), 2006-2010
Figure 3: The Forecast UK Domestic Holiday Market by Length of Stay by Volume (million trips), 2006-2010
Figure 4: The Forecast UK Domestic Holiday Market by Length of Stay by Value (£bn), 2006-2010
Outbound Holidays
Table 45: The Forecast UK Outbound Holiday Market by Length of Stay by Volume and Value (million trips, £bn and %), 2006-2010
Figure 5: The Forecast UK Outbound Holiday Market by Length of Stay by Volume (million trips), 2006-2010
Figure 6: The Forecast UK Outbound Holiday Market by Length of Stay by Value (£bn), 2006-2010
9. Consumer Confidence
METHODOLOGY
KEY FINDINGS THIS QUARTER
THE WILLINGNESS TO BORROW
Confidence Rebounds
Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), August 2005-2006
Fewer Adults Wish to Borrow
Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), August 2005-2006
SPENDING FROM SAVINGS
Strong Recovery in Spending from Savings
Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), August 2005-2006
Savings Grow in Relative Importance
Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), August 2005-2006
10. Further Sources
Associations
Publications
General Sources
Government Sources
Other Sources
Bisnode Sources





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