This report covers retailers that U.S. Hispanics and non-Hispanics report shopping at in a four week period. Both groups share similarities in visiting certain retailers, namely supermarkets and to a lesser extent, drug stores. There were differences, however, with the most significant being incidence of visiting convenience stores and some specialty shops. Exploring differences within the Hispanic population revealed that certain demographic factors are linked to incidence of shopping at certain retailers. For instance, differences were found in incidence of shopping at supermarkets and other big box retailers among native-borns versus immigrants. This is linked to the understanding that those less acculturated are more likely to prefer specialty stores and neighborhood stores, which are more similar to the shops in their country of origin. Other differences were found according to language spoken at home, heritage, gender and income.


Table of contents:
Introduction & Abbreviations

• Introduction
• Other Relevant Reports
• Definition
• Abbreviations & Terms
• Abbreviations
• Terms

Executive Summary

• Hispanics Are Now The Largest Minority Group In The U.S.
• U.S. Hispanics Are A Diverse Group
• Hispanics Are More Likely To Frequent Some Store Types
• Hispanics Are Less Likely To Shop At Discount Stores
• Shopping Patterns Reflect Needs Of Young Families
• Acculturation Influences Shopping Habits
• Spending By Hispanics Is Lower, But Rising
• Most Hispanics Are Renters
• Less Spending On Cell Phones, More On Phone Cards
• Hispanics Spend Less On Computers And Online Services
• Higher Spending On Used Cars
• Hispanics Spend More On Food And Drink At Home
• Larger Families Mean Higher Spending On Clothes
• Lack Of Insurance Limits Healthcare Spending
• Lower Incomes Mean Less Expensive Entertainment
• An Underserved Market For Life And Other Insurance
• Hispanics Spend More On Hair-Care Products

The Hispanic Population

• Introduction
• Growth Of The Hispanic Population
• Figure 1 U.S. Population By Hispanic Origin, 1990 & 2002
• Graph 1 Population By Age And Hispanic Origin, 2002
• Diversity Within The Hispanic Population
• Many Hispanics Are Immigrants
• Graph 2 Median Household Income, By Hispanic Origin, 2001
• Differences In Regional Hispanic Populations
• Hispanics Have Larger Than Average Households
• Graph 3 Household Size, By Hispanic Origin, 2002
• Acculturation

Types Of Retailers Used

• Grocery, Drug, And Convenience Stores
• Figure 2 Use Of Grocery, Drug, And Convenience Stores, By Hispanic Origin, 2002
• Figure 3 Use Of Grocery, Drug, And Convenience Stores By Hispanics, By Nativity, 2002
• Figure 4 Use Of Grocery, Drug, And Convenience Stores By Hispanics, By Language Spoken At Home, 2002
• Graph 4 Use Of Grocery, Drug, And Convenience Stores By Hispanics, By Language Spoken At Home, 2002
• Figure 5 Use Of Grocery, Drug, And Convenience Stores By Hispanics, By Heritage, 2002
• Figure 6 Use Of Grocery, Drug, And Convenience Stores By Hispanics, By Gender, 2002
• Figure 7 Use Of Grocery, Drug, And Convenience Stores By Hispanics, By Household Income, 2002
• Other Retailers
• Figure 8 Use Of Other Types Of Retailers, By Hispanic Origin, 2002
• Figure 9 Use Of Other Types Of Retailers By Hispanics, By Nativity, 2002
• Figure 10 Use Of Other Types Of Retailers By Hispanics, By Language Spoken At Home, 2002
• Figure 11 Use Of Other Types Of Retailers By Hispanics, By Heritage, 2002
• Figure 12 Use Of Other Types Of Retailers By Hispanics, By Gender, 2002
• Figure 13 Use Of Other Types Of Retailers By Hispanics, By Household Income, 2002
• Figure 14 Use Of Other Types Of Retailers By Hispanics, By Presence Of Children In The Household, 2002

Spending Patterns

• Introduction
• Figure 15 Number And Percentage Of Consumer Units, By Hispanic Origin, 2001
• Spending Overview
• Figure 16 Average Spending On Major Categories, By Hispanic Origin, 2001
• Figure 17 Average Spending On Major Categories, 1996 & 2001
• Figure 18 Indexed Spending On Major Categories, By Hispanic Origin, 2001
• Figure 19 Distribution Of Spending Across Major Spending Categories, By Hispanic Origin, 2001
• Figure 20 Average Per Person Spending On Major Categories, By Hispanic Origin, 2001
• Figure 21 Share Of Total Spending On Major Categories Accounted For By Hispanic And Non-Hispanic Consumer Units, 2001
• Housing
• Shelter And Utilities
• Figure 22 Average Spending On Shelter And Utilities, By Hispanic Origin, 2001
• Figure 23 Indexed Spending On Shelter And Utilities, By Hispanic Origin, 2001
• Household Operations, Furnishings, And Equipment
• Figure 24 Average Spending On Household Operations, Furnishings, And Equipment, By Hispanic Origin, 2001
• Figure 25 Indexed Spending On Household Operations, Furnishings, And Equipment, By Hispanic Origin, 2001
• Transportation
• Figure 26 Average Spending On Transportation, By Hispanic Origin, 2001
• Figure 27 Indexed Spending On Transportation, By Hispanic Origin, 2001
• Food And Beverages At Home
• Figure 28 Average Spending On Food And Beverages At Home, By Hispanic Origin, 2001
• Figure 29 Indexed Spending On Food And Beverages At Home, By Hispanic Origin, 2001
• Food And Beverages Away From Home
• Figure 30 Average Spending On Food And Beverages Away From Home, By Hispanic Origin, 2001
• Figure 31 Indexed Spending On Food And Beverages Away From Home, By Hispanic Origin, 2001
• Apparel And Related Services
• Figure 32 Average Spending On Apparel And Related Services, By Hispanic Origin, 2001
• Figure 33 Indexed Spending On Apparel And Related Services, By Hispanic Origin, 2001
• Healthcare
• Figure 34 Average Spending On Healthcare, By Hispanic Origin, 2001
• Figure 35 Indexed Spending On Healthcare, By Hispanic Origin, 2001
• Entertainment
• Figure 36 Average Spending On Entertainment, By Hispanic Origin, 2001
• Figure 37 Indexed Spending On Entertainment, By Hispanic Origin, 2001
• Other Spending
• Figure 38 Average Spending On Other Categories, By Hispanic Origin, 2001
• Figure 39 Indexed Spending On Other Categories, By Hispanic Origin, 2001

Conclusions

• Where Hispanics Shop
• Spending Patterns Of Hispanics Spending By Hispanics Will Continue To Rise

Appendix: Research Methodology

• Consumer Research
• Sampling & Weighting
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal Trade Research
• Formal Trade Research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts

Appendix: What Is Mintel?

• Mintel Publications
• Mintel Services
• Product Retrieval
• Retail Audits
• Tailored Research
• Global New Products Database
• Research Support/Consultancy/Mic
• The Mintel Information Centre (Mic)
• Pr Research