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Main Government and Public Sector Social Studies Five Consumers To Watch - January 2004
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Five Consumers To Watch - January 2004

DateJan, 2004
Pages1621
Price / format$1999 / Online Download

$1 999 





Abstract:
This study provides detailed information about the attitudes, purchase considerations, decision influences, purchase channels, current product ownership and future purchase intent of these five influential consumer segments. This report contains 116 pages of in-depth analysis in addition to over 1000 pages of crosstab data.


Table of contents:
AGREE OR DISAGREE: DO YOU FIND NEW TECHNOLOGY TO BE MENTALLY STIMULATING AGREE OR DISAGREE: DOES TECHNOLOGY GIVE PEOPLE MORE CONTROL OVER THEIR DAILY LIVES AGREE OR DISAGREE: DO PRODUCTS THAT USE THE NEWEST TECHNOLOGIES MUCH MORE CONVENIENT TO USE AGREE OR DISAGREE: DOES TECHNOLOGY GIVE YOU MORE FREEDOM OF MOBILITY AGREE OR DISAGREE: YOU ARE ABLE TO GET ALONG FINE WITHOUT MANY ELECTRONIC PRODUCTS OTHER PEOPLE FIND ESSENTIAL AGREE OR DISAGREE: WHEN YOU GET TECHNICAL SUPPORT FROM A PROVIDER OF A HIGH-TECH PRODUCT OR SERVICE, YOU SOMETIMES FEEL AS IF YOU ARE BEING TAKEN ADVANTAGE OF BY SOMEONE WHO KNOWS MORE THAN YOU DO AGREE OR DISAGREE: NEW TECHNOLOGY MAKES IT TOO EASY FOR GOVERNMENTS AND COMPANIES TO SPY ON PEOPLE AGREE OR DISAGREE: YOU DO NOT CONSIDER IT SAFE TO BUY THINGS ONLINE AGREE OR DISAGREE: YOU CAN USUALLY FIGURE OUT NEW HIGH-TECH PRODUCTS WITHOUT HELP FROM OTHERS AGREE OR DISAGREE: IT SEEMS YOUR FRIENDS ARE LEARNING MORE ABOUT THE NEWEST TECHNOLOGIES THAN YOU ARE AGREE OR DISAGREE: YOU ENJOY THE CHALLENGE OF FIGURING OUT HIGH-TECH GADGETS AGREE OR DISAGREE: IT IS EMBARRASSING WHEN YOU HAVE TROUBLE WITH A HIGH-TECH GADGET WHILE PEOPLE ARE WATCHING AGREE OR DISAGREE: OTHER PEOPLE COME TO YOU FOR ADVICE ON ELECTRONICS PRODUCTS AGREE OR DISAGREE: IN GENERAL, YOU ARE AMONG THE FIRST IN YOUR CIRCLE OF FRIENDS TO ACQUIRE NEW ELECTRONICS TECHNOLOGY WHEN IT APPEARS AGREE OR DISAGREE: YOU KEEP UP WITH THE LATEST DEVELOPMENTS ON ELECTRONICS PRODUCTS THAT INTEREST YOU AGREE OR DISAGREE: THE HUMAN TOUCH IS VERY IMPORTANT WHEN DOING BUSINESS WITH A COMPANY AGREE OR DISAGREE: YOU ARE LIKELY TO POSTPONE PURCHASING ELECTRONICS PRODUCTS IN THE HOPE THAT BETTER VERSIONS WILL BE AVAILABLE LATER AGREE OR DISAGREE: YOU LIKE NEW TECHNOLOGY TO BE READY TO GO WITHOUT A LOT OF SET UP OR CUSTOMIZING AGREE OR DISAGREE: WHEN IT COMES TO ELECTRONICS, YOU PREFER TO BUY COMPONENTS INDIVIDUALLY RATHER THAN A PACKAGE WHERE EVERYTHING COMES BUNDLED TOGETHER AGREE OR DISAGREE: IF YOU SEE A NEW ELECTRONICS PRODUCT YOU REALLY LIKE, YOU MAY GO AHEAD AND BUY IT RIGHT AWAY EVEN IF YOU HAD NOT BEEN PLANNING TO DO SO AGREE OR DISAGREE: YOU OFTEN ASK LOTS OF PEOPLE YOU KNOW FOR ADVICE WHEN PURCHASING ELECTRONICS PRODUCTS AGREE OR DISAGREE: YOU DO A LOT OF PRICE SHOPPING WHEN BUYING ELECTRONICS PRODUCTS AGREE OR DISAGREE: ELECTRONIC ENTERTAINMENT PRODUCTS LIKE TV AND GAMES HELP YOU RELIEVE STRESS AGREE OR DISAGREE: MODERN ELECTRONIC TECHNOLOGIES PROVIDE YOU AN AVENUE FOR EXCITEMENT AND STIMULATION AGREE OR DISAGREE: ELECTRONIC TECHNOLOGIES DESIGNED FOR ENTERTAINMENT ARE ALSO A GOOD MEDIUM FOR LEARNING NEW THINGS AGREE OR DISAGREE: YOU USE ELECTRONICS PRODUCTS IN YOUR HOME AS A TOOL TO TEACH OTHERS  AGREE OR DISAGREE: IN MODERN TIMES, ELECTRONIC ENTERTAINMENT SUCH AS TV, GAMES AND MUSIC, CREATE OPPORTUNITIES FOR FAMILIES AND FRIENDS TO SPEND TIME TOGETHER AGREE OR DISAGREE: YOU WOULD LIKE TO USE ADVANCED ELECTRONIC TECHNOLOGIES TO GIVE YOU THE FEELING OF TRAVELING TO DIFFERENT PLACES AND TIMES AGREE OR DISAGREE: ELECTRONIC GADGETS ALLOW YOU TO MAKE A STATEMENT ABOUT WHO YOU ARE AGREE OR DISAGREE: NEW TECHNOLOGY GIVES YOU ACCESS TO INFORMATION THAT IMPROVES YOUR LIFE  AGREE OR DISAGREE: NEW SECURITY TECHNOLOGIES LIKE ALARMS AND SURVEILLANCE SYSTEMS MAKE YOU FEEL A LOT SAFER AGREE OR DISAGREE: YOU LIKE THE IDEA OF BEING ABLE TO INTERACT WITH YOUR TELEVISION AGREE OR DISAGREE: DOWNLOADING MOVIES OR MUSIC WITHOUT PERMISSION IS THE SAME AS STEALING  AGREE OR DISAGREE: ADVERTISEMENTS FOR ELECTRONICS PRODUCTS FAIL TO COMMUNICATE TO YOU IN A LANGUAGE YOU UNDERSTAND AGREE OR DISAGREE: THE COMPANIES THAT DESIGN ELECTRONICS PRODUCTS HAVE TROUBLE UNDERSTANDING WHAT YOU REALLY NEED AGREE OR DISAGREE: TECHNOLOGY HAS THE POTENTIAL TO HELP PEOPLE OVERCOME ECONOMIC AND SOCIAL DISADVANTAGES HOW IMPORTANT IS A TRUSTED BRAND NAME HOW IMPORTANT IS A GOOD WARRANTY HOW IMPORTANT IS RELIABILITY AND DURABILITY HOW IMPORTANT IS A GOOD PRICE HOW IMPORTANT IS EASE OF USE HOW IMPORTANT IS A VARIETY OF SPECIAL FEATURES HOW IMPORTANT IS USING THE LATEST TECHNOLOGY HOW IMPORTANT IS USING PROVEN TECHNOLOGY HOW IMPORTANT IS ATTRACTIVE STYLING AND APPEARANCE HOW IMPORTANT IS IT THAT A PRODUCT IS UNLIKELY TO BECOME OBSOLETE HOW IMPORTANT IS IT THAT A PRODUCT IS EASY TO GET REPAIRED HOW IMPORTANT IS IT THAT A PRODUCT CONNECTS EASILY WITH OTHER ELECTRONICS YOU OWN HOW IMPORTANT IS IT THAT A PRODUCT DOES NOT TAKE UP A LOT OF SPACE HOW IMPORTANT IS IT THAT A PRODUCT BE AS PORTABLE AS POSSIBLE HOW IMPORTANT IS GREAT VISUAL AND AUDIO QUALITY, SUCH AS HIGH DEFINITION HOW IMPORTANT IS IT THAT A PRODUCT OFFER INTERACTIVE FEATURES HOW IMPORTANT IS HAVING A SPECIAL SHAPE OR SIZE, SUCH AS A FLAT MONITOR HOW IMPORTANT IS HAVING AS FEW WIRES AND CONNECTIONS AS POSSIBLE THINKING ABOUT COMMUNICATIONS PRODUCTS, HOW IMPORTANT IS HAVING GREAT SOUND QUALITY THINKING ABOUT COMMUNICATIONS PRODUCTS, HOW IMPORTANT IS PROVIDING IMAGES AND PICTURES AS WELL AS SOUNDS AND WORDS THINKING ABOUT COMMUNICATIONS PRODUCTS, HOW IMPORTANT IS BEING COMPACT THINKING ABOUT INFORMATION PRODUCTS SUCH AS COMPUTERS AND PALMTOPS, HOW IMPORTANT IS RELYING ON WIRELESS TECHNOLOGIES THINKING ABOUT INFORMATION PRODUCTS SUCH AS COMPUTERS AND PALMTOPS, HOW IMPORTANT IS STORING A LOT OF INFORMATION THINKING ABOUT INFORMATION PRODUCTS SUCH AS COMPUTERS AND PALMTOPS, HOW IMPORTANT IS HAVING A SPECIAL SHAPE OR SIZE, SUCH AS A FLAT MONITOR THINKING ABOUT INFORMATION PRODUCTS SUCH AS COMPUTERS AND PALMTOPS, HOW IMPORTANT IS OPERATING AT FAST SPEEDS THINKING ABOUT INFORMATION PRODUCTS SUCH AS COMPUTERS AND PALMTOPS, HOW IMPORTANT IS HAVING THE POWER TO DO COMPLEX THINGS WITHOUT CRASHING THINKING ABOUT INFORMATION PRODUCTS SUCH AS COMPUTERS AND PALMTOPS, HOW IMPORTANT IS PROVIDING HIGH QUALITY IMAGES AND SOUNDS WHEN SHOPPING FOR AN ELECTRONICS PRODUCT, HOW INFLUENTIAL ARE RECOMMENDATIONS FROM FRIENDS AND FAMILY WHEN SHOPPING FOR AN ELECTRONICS PRODUCT, HOW INFLUENTIAL IS A SALES PERSON’S RECOMMENDATION WHEN SHOPPING FOR AN ELECTRONICS PRODUCT, HOW INFLUENTIAL IS CONSUMER PRODUCT REVIEWS IN MAGAZINES OR NEWSPAPERS WHEN SHOPPING FOR AN ELECTRONICS PRODUCT, HOW INFLUENTIAL ARE PRODUCT MANUFACTURERS' WEBSITES WHEN SHOPPING FOR AN ELECTRONICS PRODUCT, HOW INFLUENTIAL ARE RETAILER WEBSITES WHEN SHOPPING FOR AN ELECTRONICS PRODUCT, HOW INFLUENTIAL ARE DISPLAYS IN STORES WHEN SHOPPING FOR AN ELECTRONICS PRODUCT, HOW INFLUENTIAL ARE ADVERTISEMENTS WHEN SHOPPING FOR AN ELECTRONICS PRODUCT, HOW INFLUENTIAL ARE INFORMATION ON PACKAGES IN THE PAST 12 MONTHS, HAVE YOU OR YOUR HOUSEHOLD PURCHASED NEW ELECTRONICS PRODUCTS FROM THE INTERNET  IN THE PAST 12 MONTHS, HAVE YOU OR YOUR HOUSEHOLD PURCHASED NEW ELECTRONICS PRODUCTS FROM A CATALOG IN THE PAST 12 MONTHS, HAVE YOU OR YOUR HOUSEHOLD PURCHASED NEW ELECTRONICS PRODUCTS FROM A RETAIL STORE THAT SPECIALIZES IN ELECTRONICS OR COMPUTERS IN THE PAST 12 MONTHS, HAVE YOU OR YOUR HOUSEHOLD PURCHASED NEW ELECTRONICS PRODUCTS FROM A GENERAL PURPOSE STORE, SUCH AS A DEPARTMENT STORE OR DISCOUNT MERCHANDISE STORE DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A COLOR TV WITH A SCREEN 27 INCHES OR LARGER, BUT NOT A PROJECTION TV  DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A HIGH DEFINITION TELEVISION DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A PROJECTION TV DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A DVD PLAYER FOR YOUR TV DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE CABLE TELEVISION SERVICE DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE PREMIUM CABLE TELEVISION SERVICE DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE DIGITAL CABLE SERVICE DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE DIRECT BROADCAST SATELLITE TV SERVICE DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE AN ELECTRONIC GAME SYSTEM DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A DIGITAL CAMERA DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A CAMCORDER DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A PRINTER FOR A DIGITAL CAMERA DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A PORTABLE CD BOOM BOX DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A PORTABLE HEADSET CD PLAYER DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A STAND-ALONE CD PLAYER DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE AN AUDIO/VIDEO RECEIVER WITH SURROUND SOUND PROCESSOR DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A HOME THEATER SPEAKER PACKAGE WITH AT LEAST 4 SPEAKERS DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A PORTABLE MP3 PLAYER DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A CD RECORDER TO COPY AUDIO CDS DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE SATELLITE RADIO SERVICE, SUCH AS XM RADIO DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A DESKTOP COMPUTER AT HOME DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A NOTEBOOK OR LAPTOP COMPUTER AT HOME DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A PALMTOP PC, SUCH AS A PALM PILOT DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A COLOR COMPUTER PRINTER DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A SCANNER DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A FLAT PANEL COMPUTER MONITOR DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A DVD DRIVE DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE INTERNET SERVICE AT HOME DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A CELLULAR OR PORTABLE PHONE DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A TWO-WAY RADIO OR WALKIE-TALKIE NOT BUILT INTO A PHONE DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE INTERNET SERVICE FROM A PORTABLE DEVICE OR CELL PHONE DO YOU OR SOMEONE IN YOUR HOUSEHOLD HAVE A FAX MACHINE WHEN DO YOU EXPECT TO BUY A COLOR TV WITH A SCREEN 27 INCHES OR LARGER, BUT NOT A PROJECTION TV  WHEN DO YOU EXPECT TO BUY A HIGH DEFINITION TELEVISION WHEN DO YOU EXPECT TO BUY A PROJECTION TV WHEN DO YOU EXPECT TO BUY A DVD PLAYER FOR YOUR TV WHEN DO YOU EXPECT TO BUY CABLE TELEVISION SERVICE WHEN DO YOU EXPECT TO BUY PREMIUM CABLE TELEVISION SERVICE WHEN DO YOU EXPECT TO BUY DIGITAL CABLE SERVICE WHEN DO YOU EXPECT TO BUY DIRECT BROADCAST SATELLITE TV SERVICE WHEN DO YOU EXPECT TO BUY AN ELECTRONIC GAME SYSTEM WHEN DO YOU EXPECT TO BUY A DIGITAL CAMERA WHEN DO YOU EXPECT TO BUY A CAMCORDER WHEN DO YOU EXPECT TO BUY A PRINTER FOR A DIGITAL CAMERA WHEN DO YOU EXPECT TO BUY A PORTABLE CD BOOM BOX WHEN DO YOU EXPECT TO BUY A PORTABLE HEADSET CD PLAYER WHEN DO YOU EXPECT TO BUY A STAND-ALONE CD PLAYER WHEN DO YOU EXPECT TO BUY A AUDIO/VIDEO RECEIVER WITH SURROUND SOUND PROCESSOR WHEN DO YOU EXPECT TO BUY A HOME THEATER SPEAKER PACKAGE WITH AT LEAST 4 SPEAKERS WHEN DO YOU EXPECT TO BUY A PORTABLE MP3 PLAYER WHEN DO YOU EXPECT TO BUY A CD RECORDER TO COPY AUDIO CDS WHEN DO YOU EXPECT TO BUY A SATELLITE RADIO SERVICE, SUCH AS XM RADIO WHEN DO YOU EXPECT TO BUY A DESKTOP COMPUTER AT HOME WHEN DO YOU EXPECT TO BUY A NOTEBOOK OR LAPTOP COMPUTER AT HOME WHEN DO YOU EXPECT TO BUY A PALMTOP PC, SUCH AS A PALM PILO WHEN DO YOU EXPECT TO BUY A COLOR COMPUTER PRINTER WHEN DO YOU EXPECT TO BUY A SCANNER WHEN DO YOU EXPECT TO BUY A FLAT PANEL COMPUTER MONITOR WHEN DO YOU EXPECT TO BUY A DVD DRIVE WHEN DO YOU EXPECT TO BUY AN INTERNET SERVICE AT HOME WHEN DO YOU EXPECT TO BUY A CELLULAR OR PORTABLE PHONE WHEN DO YOU EXPECT TO BUY A TWO-WAY RADIO OR WALKIE-TALKIE NOT BUILT INTO A PHONE WHEN DO YOU EXPECT TO BUY A INTERNET SERVICE FROM A PORTABLE DEVICE OR CELL PHONE WHEN DO YOU EXPECT TO BUY A FAX MACHINE HOW MANY WORKING COMPUTERS IN TOTAL DO YOU HAVE IN YOUR HOME? DO YOU HAVE A NETWORK SET UP IN YOUR HOUSEHOLD  IS YOUR NETWORK LINKED BY CABLES OR IS IT WIRELESS DO YOU ACCESS THE INTERNET AT HOME FROM A REGULAR PHONE LINE, OR DO YOU HAVE SOME FORM OF HIGH SPEED ACCESS  WHAT KIND OF HIGH SPEED ACCESS DO YOU HAVE FROM HOME HOW MANY WORKING TELEVISIONS DO YOU HAVE IN YOUR HOME HOW MANY WORKING CELLULAR OR PORTABLE PHONES ARE THERE IN YOUR HOUSEHOLD DO YOU HAVE YOUR OWN CELLULAR OR PORTABLE PHONE DO YOU HAVE HOME VIDEOCONFERENCING DO YOU HAVE A HOME AUTOMATION SYSTEM DO YOU HAVE A DIGITAL VIDEO RECORDER HOW INTERESTED ARE YOU IN GETTING HOME VIDEOCONFERENCING  HOW INTERESTED ARE YOU IN GETTING A HOME AUTOMATION SYSTEM  HOW INTERESTED ARE YOU IN GETTING A DIGITAL VIDEO RECORDER AGE MARITAL STATUS CHILDREN HOUSEHOLD CHILDREN AGES 5 OR YOUNGER CHILDREN AGES 6 - 9 CHILDREN AGES 10 - 12 CHILDREN AGES13 - 16 CHILDREN AGES 17 - 18 WHAT ROLE DO YOU PERSONALLY PLAY IN MAKING DECISIONS ABOUT ELECTRONICS AND COMPUTER PRODUCTS FOR YOUR HOUSEHOLD WHAT ROLE DOES YOUR SPOUSE PLAY IN MAKING DECISIONS ABOUT ELECTRONICS AND COMPUTER PRODUCTS FOR YOUR HOUSEHOLD WHAT ROLE DO TEENS PLAY IN MAKING DECISIONS ABOUT ELECTRONICS AND COMPUTER PRODUCTS FOR YOUR HOUSEHOLD WHAT ROLE DO ANY CHILDREN UNDER 13 PLAY IN MAKING DECISIONS ABOUT ELECTRONICS AND COMPUTER PRODUCTS FOR YOUR HOUSEHOLD EDUCATION EMPLOYMENT STATUS EMPLOYMENT TYPE OWN OR RENT YOUR HOME DO YOU CONSIDER THE PLACE YOU LIVE IN TO BE RURAL OR URBAN DO YOU CONSIDER YOURSELF AS HISPANIC OR LATINO ETHNIC BACKGROUND HOW COMFORTABLE DO YOU FEEL SPEAKING, READING, AND UNDERSTANDING ENGLISH HOW COMFORTABLE DO YOU FEEL SPEAKING, READING, AND UNDERSTANDING SPANISH PLEASE TELL ME WHICH LANGUAGE YOU SPEAK AT HOME MOST OF THE TIME ABOUT HOW MANY HOURS OF SPANISH LANGUAGE TELEVISION DO YOU WATCH DURING A REGULAR WEEK ABOUT HOW MANY HOURS OF SPANISH LANGUAGE RADIO DO YOU LISTEN TO DURING A REGULAR WEEK WHAT COUNTRY ARE YOU ORIGINALLY FROM WHAT COUNTRY ARE YOUR PARENTS OR GRANDPARENTS FROM ANNUAL HOUSEHOLD INCOME 





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