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Main Government and Public Sector Social Studies Developing the Retail Proposition - Stimulating Tomorrow's Shopper
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Developing the Retail Proposition - Stimulating Tomorrow's Shopper

DateJun, 2003
Pages182
Price / format$1985 / Online Download
$1985 / Hard Copy Mail Delivery

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Abstract:
 The aim of the report is to provide insight into how consumers are changing and what they are looking for in the retailers they use in the UK. The intention is to identify what stimulates and excites them about a retail offer, the way it is presented and what they respond to at the point of purchase.

The report will consider the importance, influence and performance of retailers in satisfying shopper needs across a wide range of experiential factors. The issues are addressed through consumer research as well as trade research into retailers' perceptions of how close they think they are to achieving their objective of retaining consumer attention and delivering a relevant and attractive proposition that will win spend from other expenditure categories.



Table of contents:
 Introduction and Abbreviations

Consumer research

Socio-economic group

Lifestage and Special Groups

ACORN

Abbreviations

Executive Summary

Today's retail environment - retailers under pressure

Tomorrow's consumer - under financial pressure

Consumer enjoyment of non-food shopping

Consumer enjoyment of food shopping

Retailers' views on consumer enjoyment of shopping

Stimulating consumer interest in shopping

Stimulating the consumer to shop

Stimulating the shopper at the point of purchase

Developing the retail proposition through consumer insight

Developing the retail proposition through range and format development

Developing the retail proposition through store design, layout and visual merchandising

The importance of staff in delivering an enhanced proposition

Enhancing the proposition through its applications

Proposition development across channels

Delivering an exceptional proposition - stimulating tomorrow's shoppers

Conclusions

Today's Retail Environment - Where Consumer Spend Goes By Retail

Category

Figure 1: Retail industry, by trading category, 2002

Figure 2: Retail industry sales growth, by trading category, 1995-2002

Figure 3: Retail industry changes in proportion of sales, by trading category, 1998-2002

Figure 4: Retail sales, 1998-2002

Conclusions and implications

Today's Consumer - Where Consumer Spend Goes By Product Category

Figure 5: Consumer expenditure growth rates, by category, 1998-2007

Figure 6: Consumer expenditure share held by category, 1998-2007

Conclusions and implications

Tomorrow's Consumer - Factors Affecting Consumer Expenditure and Behaviour in the Future

Growing affluence

Figure 7: PDI, at current and constant 1998 prices, 1998-2003

Rising consumer expenditure

Figure 8: Trends in consumer expenditure, at current and constant 1998 prices, 1998-2003

Rising personal debt

Figure 9: Net lending to individuals, seasonally adjusted, March 2002 and March 2003

Indirect taxation and tax credits

Demographic changes and population structure

Figure 10: Trends in the UK population, by gender and age, 1998-2007

Home ownership and household formation

Figure 11: Owner occupation and household formation, 1998-2007

Greater flexibility in work patterns

Figure 12: Trends in full-time and part-time employment, 1998-2007

Household income types

Figure 13: Household working patterns, 1999-2002

Socio-economic groupings

Figure 14: Trends in socio-economic groups, 1998-2007

Retirement woes

Geopolitical factors

Trade views on the outlook for consumer spend and the economy

Price deflation

Over emphasis on price-led marketing

Conclusions and implications

Consumer Enjoyment of Non-Food Shopping

Figure 15: Attitude towards non-food shopping, April 2003

Figure 16: Popular attitudes towards non-food shopping, by demographic sub-group, lifestage,

Mintel's Special Groups and ACORN category, April 2003

Figure 17: Other attitudes towards non-food shopping, by demographic sub-group, lifestage,

Mintel's Special Groups and ACORN category, April 2003

Figure 18: Other attitudes towards non-food shopping, by demographic sub-group, lifestage,

Mintel's Special Groups and ACORN category, April 2003

Cluster group analysis

Figure 19: Non-food cluster groups, by demographic sub-group, lifestage, Mintel's Special Groups

and ACORN category, April 2003

Conclusions and implications

Consumer Enjoyment of Food Shopping

Figure 20: Attitudes towards food shopping, April 2003

Figure 21: Most popular attitudes towards food shopping, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 22: Other popular attitudes to food shopping, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 23: Other attitudes towards food shopping, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Cluster group analysis

Figure 24: Food cluster groups, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Conclusions and implications

Retailers' Views of Consumer Enjoyment of Shopping

Conclusions and implications

Stimulating Consumer Interest in Shopping

Figure 25: Influences on shopping decision making, April 2003

Clothing and footwear shoppers

Figure 26: Most popular influences when shopping for clothing and footwear, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 27: Influences on shopping decision making, by cluster groups, April 2003

Electrical goods shoppers

Figure 28: Most popular influences when shopping for electrical goods, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 29: Influences on shopping decision making, by cluster groups, April 2003

DIY goods shoppers

Figure 30: Most popular influences when shopping for DIY goods, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 31: Influences on shopping decision making, by cluster groups, April 2003

Food shoppers

Figure 32: Most popular influences when shopping for food, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 33: Influences on shopping decision making, by cluster groups, April 2003

Conclusions and implications

Stimulating the Consumer to Shop

Figure 34: Features influencing purchasing decision making, April 2003

Clothing and footwear shoppers

Figure 35: Most popular features influencing clothing and footwear shoppers, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 36: Other popular features influencing clothing and footwear shoppers, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 37: Features influencing purchasing decision making, by cluster groups, April 2003

Electrical goods shoppers

Figure 38: Most popular features influencing electrical goods shoppers, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 39: Other popular features influencing electrical goods shoppers, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 40: Features influencing purchasing decision making, by cluster groups, April 2003

DIY products shoppers

Figure 41: Most popular features influencing DIY products shoppers, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 42: Other popular features influencing DIY products shoppers, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 43: Features influencing purchasing decision making, by cluster groups, April 2003

Food shoppers

Figure 44: Most popular features influencing food shoppers, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 45: Other popular features influencing food shoppers, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 46: Features influencing purchasing decision making, by cluster groups, April 2003

Conclusions and implications

Stimulating the Shopper at the Point of Purchase

Figure 47: Influences at the point of purchase, April 2003

Figure 48: Strongest influences at the point of purchase, by demographic sub-group, lifestage,

Mintel's Special Groups and ACORN category, April 2003

Figure 49: Other influences at the point of purchase, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Conclusions and implications

Developing the Retail Proposition Through Consumer Insight

Shop listens to customers' suggestions

Conclusions and implications

Developing the Retail Proposition Through Range and Format

Development

Proposition development through segmentation

Inclusion of non-food by food retailers

Good innovators in range and format development

Conclusions and implications

Developing the Retail Proposition Through Store Design, Layout and

Visual Merchandising

Conclusions and implications

The Importance of Staff in Delivering an Enhanced Proposition

Conclusions and implications

Enhancing the Proposition Through its Applications

Figure 50: Prepared to source in-store information from machine, March 2002 and April 2003

Figure 51: Most popular use of in-store information systems, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN category, April 2003

Figure 52: Other popular uses of in-store information systems, by demographic sub-group,

lifestage, Mintel's Special Groups and ACORN category, April 2003

Retailers' views of IT applications

Conclusions and implications

Proposition Development Across Channels

Conclusions and implications

Delivering an Exceptional Proposition - Stimulating Tomorrow's Shoppers

Conclusions and implications

Conclusions

Appendix: Research methodology

Index of reports




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