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Social Studies / REPORT INFORMATION

Consumers Using Children's Nutritional Foods/Beverages
Date	Feb, 2007
Pages	30
Price / format	$3000 / PDF E-mail From Publisher

$3 000

Report Information | Custom-Tailored Research | Product Trade Lead

Abstract:
This report will be updated upon order and take on average, 7 business days for publisher to generate.
PowerTrends Opportunity Profiles provide a strong foundation from which to explore marketplace opportunities within specific consumer segments. The data and commentary in each of these reports are valuable for exploratory research needs, and provide a baseline for future detailed analyses with applications to strategic marketing and business planning initiatives.

Table of contents:

TOPIC: HWTD Research Methodology; Research Definitions; Target Segment Executive Summary
HEALTH AND WELLNESS CONSUMER SEGMENT: Segment Size, Chart and Overview; Health and Wellness Segmentation Explanation & Definitions; Target Consumer By HWTD Segmentation; Well Beings; Food Actives; Magic Bullets; Fence Sitters; Eat, Drink & Be Merrys
HEALTH AND WELLNESS ATTITUDINAL ANALYSIS: Health Proactivity; Motivators for Maintaining Healthy Lifestyles; Drivers of Healthy Lifestyles
BRANDING, PRICING, and OTHER INFLUENCE FACTORS: Product Adoption, Branding & price Sensitivity; Health and Medical Conditions; Food Selection and Attitudes; General Eating attitudes; Specific Food Selection Criteria; General Selection Attitudes & Natural/Organic selection Attitudes; Food and Beverage Usage
SUPPLEMENT ATTITUDES AND USAGE: Top Supplement usage; Attitudes Toward Supplements; Healthcare and Medication Usage
TARGET DEMOGRAPHICS & LIFESTYLE CHARACTERISTICS: Demographic Summary of Target Consumer; Household Income; Employment; Age Breakdown; Participation in Physical Activities; NMI Capabilities; Contact Information

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