This is the only market research report of its kind available from any source. While there are numerous publications on general consumer behavioral topics, this is the only one which integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with most of the recent major consumer surveys.


Table of contents:

PART I: TRENDS IN CONSUMER BEHAVIOR

1 CONSUMER DEMOGRAPHICS
1.1 Demographics
1.2 Personal Income
1.3 Net Worth
1.4 Consumer Spending
1.5 Consumer Use of Time

2 THE NATIONAL POLL
2.1 Overview
2.2 Current Poll Findings

3 CONSUMER INTENTIONS AND ACTIONS
3.1 Overview
3.2 Current Survey Findings

4 SOCIALLY-CONSCIOUS CONSUMERISM
4.1 A New Era in Consumerism
4.2 The LOHAS Consumer
4.3 Success of Socially-conscious Corporations
4.4 Increased Importance of Environmental Issues
4.5 Increased Importance of Ethical Issues

5 MACRO TRENDS
5.1 Overview
5.2 Trends in Retail Shopping
5.3 Wellness and Anti-Aging
5.4 Do-It-For-Me
5.5 New Technological Necessities
5.6 Youth Activities Go Digital
5.7 Twenty-Four-Hour Society
5.8 Fast Pace of Society
5.9 Consumers Impacted By Higher Energy Costs
5.10 Family Focus
5.11 Consumer Concerns

6 CHANGE DRIVERS
6.1 Overview
6.2 Demographic/Lifestyle Transitions
6.3 Lifestyle/Social Treads
6.4 Technology Trends and Developments
6.5 New Media Markets

7 WHAT’S HOT
7.1 Trends Evolve Into Mainstream Markets
7.2 Emerging Product and Retail Trends

PART II: DEMOGRAPHIC FOCUS

8 AFFLUENT CONSUMERS
8.1 Profile
8.2 Geodemographics of Affluent Households
8.3 The Affluent Lifestyle
8.4 Luxury Consumer Confidence
8.5 Spending on Premium and Luxury Goods
8.6 Luxury Consumers Online
8.7 Media for Affluent Consumers

9 MIDDLE-MARKET CONSUMERS
9.1 Profile
9.2 Shrinking Middle-class Buying Power
9.3 Retail Trends
9.4 Consumer Trends
9.5 Polarization

10 VALUE-FOCUSED CONSUMERS
10.1 Profile
10.2 Value-Focused Channel Growth
10.3 Increased Demands on the Family Budget
10.4 Americans Live on the Edge
10.5 Upscale Shopping for the Value-Focused Consumer
10.6 Guidelines for Retailers

11 BABY BOOMER CONSUMERS
11.1 Profile
11.2 Characteristics of Baby Boomers
11.3 Discretionary Spending Priorities
11.4 Marketing to the Baby Boomer
11.5 Media Use by Baby Boomers
11.6 Baby Boomers Online
11.7 Retirement

12 GENERATION X CONSUMERS
12.1 Profile
12.2 Generational Characteristics
12.3 The Gen X Consumer
12.4 Targeting the Gen X Market

13 MILLENNIAL CONSUMERS
13.1 Profile
13.2 Generational Characteristics
13.3 The Millennial Consumer
13.4 Use of Media
13.5 Teens and Tweens Online
13.6 Teen Spending Trends
13.7 Tween Spending Trends
13.8 College Students
13.10 College Graduates

14 FEMALE CONSUMERS
14.1 Profile
14.2 Marketing to Women
14.3 Targeting the Female Consumer
14.4 Wellness and Happiness Among Women
14.5 Women Online
14.6 Female-focused Television Programming
14.7 Female-focused Magazines

15 MALE CONSUMERS
15.1 Profile
15.2 Marketing to Men
15.3 Male Shopping Habits
15.4 Targeting the Male Consumer
15.5 Men’s Views on Gender Issues
15.6 Men Online
15.7 Male-focused Television Programming
15.8 Male-focused Magazines

16 AFRICAN-AMERICAN CONSUMERS
16.1 Profile
16.2 Buying Power
16.3 Marketing to African-American Consumers
16.4 African-American Online Markets
16.5 African-American TV Viewing
16.6 African-American Programming on Network Television
16.7 African-American TV Networks
16.8 African-American-focused TV Programming
16.9 African-American-oriented Consumer Magazines

17 ASIAN-AMERICAN CONSUMERS
17.1 Profile
17.2 Buying Power
17.3 Internet and Telecommunication Use
17.4 Television Viewing Preferences
17.5 Asian-American TV Networks
17.6 Asian-American-focused Retail

18 HISPANIC-AMERICAN CONSUMERS
18.1 Profile
18.2 Buying Power
18.3 Hispanic-Americans Online
18.4 Latino Shopping Preferences
18.5 Targeting the Hispanic-American Consumer
18.6 Hispanic-focused Media
18.7 Latino Holidays

19 NATIVE-AMERICAN CONSUMERS
19.1 Profile
19.2 Economic Growth
19.3 Tribal Membership
19.4 Native-American Media & Advertising

20 IMMIGRANT CONSUMERS
20.1 Profile
20.2 Immigrant Travel

21 GAY & LESBIAN CONSUMERS
21.1 Profile
21.2 Buying Power
21.3 Marketing to the Gay Community
21.4 Targeting the Gay Lesbian Consumer
21.5 GLBTs Online
21.6 Gay/Lesbian-focused TV Programming
21.7 Gay/Lesbian-focused Cable Networks
21.8 Gay/Lesbian-focused Magazines
21.9 Gay/Lesbian-focused Newspapers
21.10 Gay/Lesbian-focused Music and Radio

22 CONSUMERS WITH DISABILITIES
22.1 Profile
22.2 Market Assessment
22.3 Accommodating Disabilities in Travel and Hospitality
22.4 Internet Access for the Disabled
22.5 Marketing to People With Disabilities

23 FAMILY CAREGIVERS
23.1 Profile
23.2 Caregiver Consumers
23.3 Specialized Media

24 SINGLES CONSUMERS
24.1 Profile
24.2 Growth of Singles Demographics
24.3 Singles and Spending
24.4 Best Cities for Singles

PART III: CONSUMER BEHAVIORAL TRENDS

25 COMPULSIVE SHOPPING
25.1 Overview
25.2 Developments and Findings

26 CONVENIENCE SHOPPING
26.1 Overview
26.2 Developments and Findings

27 CUSTOMER-CENTRIC RETAILING
27.1 Overview
27.2 Developments and Findings

28 CUSTOMER LOYALTY
28.1 Overview
28.2 Developments and Findings

29 CUSTOMER SERVICE
29.1 Overview
29.2 Developments and Findings

30 DIFFERENTIATION AMONG RETAILERS
30.1 Overview
30.2 Developments and Findings

31 DINING OUT
31.1 Overview
31.2 Developments and Findings

32 EXCLUSIVITY
32.1 Overview
32.2 Developments and Findings

33 EXERCISE & FITNESS
33.1 Overview
33.2 Developments and Findings

34 EXPERIENTIAL RETAIL
34.1 Overview
34.2 Developments and Findings

35 GIFT GIVING
35.1 Overview
35.2 Developments and Findings

36 HEALTHY EATING
36.1 Overview
36.2 Developments and Findings

37 INDIVIDUALISM AND CUSTOMIZATION
37.1 Overview
37.2 Developments and Findings

38 LIFE EVENTS
38.1 Overview
38.2 Developments and Findings

39 MULTITASKING
39.1 Overview
39.2 Developments and Findings

40 NECESSITIES
40.1 Overview
40.2 Developments and Findings

41 NEW LUXURY
41.1 Overview
41.2 Developments and Findings

42 PRICING
42.1 Overview
42.2 Developments and Findings

43 PRIVACY & SECURITY ISSUES
43.1 Overview
43.2 Developments and Findings

44 RELOCATION
44.1 Overview
44.2 Developments and Findings

45 RETAIL CHANNELS
45.1 Overview
45.2 Developments and Findings

46 SHOPPABILITY
46.1 Overview
46.2 Developments and Findings

47 SHOPPING INFLUENCERS
47.1 Overview
47.2 Developments and Findings

48 SHOPPING OUTLETS
48.1 Overview
48.2 Developments and Findings

49 STORE ATMOSPHERICS
49.1 Overview
49.2 Developments and Findings

50 TREND INFLUENCERS
50.1 Overview
50.2 Developments and Findings

PART IV: RESEARCH UPDATES

51 THE SCIENCE OF SHOPPING
51.1 Why We Buy
51.2 Shopping and the Brain
51.3 Impulse Buying

52 BEHAVIORAL TARGETING
52.1 Behavioral Targeting in Online Advertising
52.2 Effectiveness of BT
52.3 Market Penetration
52.4 Behavioral Targeting in Television Advertising

53 NEUROMARKETING
53.1 Neuroscience in Consumer Research
53.2 Research in Neuromarketing
53.3 Commercial Applications of Neuromarketing

54 OPINION POLLS, FOCUS GROUPS & MARKET TRACKING
54.1 Overview
54.2 Consumer Surveys and Opinion Polls
54.3 Retail Sales Reporting
54.4 Media Consumption Research
54.5 Geodemographic Segmentation
54.6 Observational Research
54.7 Tracking Consumers Online
54.8 Online Purchasing Behavior
54.9 Online Market Research
54.10 Video Mining

MARKET RESOURCES

REFERENCES