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Main Government and Public Sector Social Studies Alleviating Fears
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Alleviating Fears

DateMar, 2003
Pages63
Price / format$5695 / Online Download
$5695 / Hard Copy Mail Delivery
$11390 / Global Site License

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Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 Introduction
Fear-driven consumption is worth €1 billion a year. Manufacturers and retailers affected by this need to know how their consumers perceive their products, how best to address their concerns, which consumers are most driven by fear and how to enhance trust. This report shows how to capitalize on new opportunities, minimize potential losses and maximized gains from increased spending.

Scope
Examination of the effect of different fears - crime, terrorism, food safety and disease - on consumer behavior and spending patterns

Detailed analysis of the causes of fear among target demographics - ignorance, over-protectiveness, media influence

Key data and detailed analysis of 7 leading country markets: France, Germany, Italy, The Netherlands, Spain, Sweden and the UK

Predictive model of changes in consumer spending based on common fears

Report Highlights
Staying in is more likely among key consumer groups: fear of street crime has risen by 2% across Europe, while fear of burglary has fallen by 2%.

18 per cent of consumers are more likely to buy trusted brands as a result of fear of terrorism and 23 per cent of consumers have serious concerns about the presence of GM foods in ready meals.

Media influence is the biggest driver behind consumers fears over food safety, followed by ignorance and over-protectiveness.

Reasons to Purchase
Consumer fears are worth €1billion - you can take a share of this.

Consumers increase spending by 10% to ensure safety - find out how to make your products worth the extra money

Consumers want purchasing decisions to be easy - learn how to make it easy for customers to trust your brand




Table of contents:

CHAPTER 1 EXECUTIVE SUMMARY
Hot topic
Future decoded
Action points

CHAPTER 2 THE FUTURE DECODED
Introduction
Consumers fears and the effect on CPGs
Target demographics
Causes of fear
The impact of fear on CPG markets

CHAPTER 3 ACTION POINTS
Create peace of mind through transparency and honesty
Minimize damage by monitoring whole supply chain
Take ownership of home hygiene concerns

CHAPTER 4 APPENDIX
Definitions
Supplementary data
Research methodology
How to contact experts in your industry

DATASETS
Table 1: Percentage of people afraid of street crime, 1992-2000
Table 2: Percentage of people afraid of burglary, 1992-2000
Table 3: Fear-driven better-off consumers, 1997-2002
Table 4: Fear-driven seniors (m) 1997-2002
Table 5: Fear-driven young families (m) 1997-2007
Table 6: Fear-driven consumer groups (m) 2002
Table 7: Fear-driven consumers - average per capita spend on meat per annum (€) 1997-2007
Table 8: The positive and negative effects of fear on consumer spending on meat
Table 9: Net change in average consumer spend on meat (€) 2002-2007
Table 10: Net change in value of fear-driven consumers’ meat purchases (€m) 2002-2007
Table 11: Fear-driven consumers’ spend on ready meals per capita, 1997-2007
Table 12: Effects of fear-driven consumption changes
Table 13: Net change in average consumer spend on ready meals (€) 2002-2007
Table 14: Net change in value of fear-driven consumers’ ready meals purchases (€m) 2002-2007
Table 15: Fear-driven consumers spend on fats and spreads (€) 1997-2002
Table 16: Effects of fear-driven consumption changes
Table 17: Net change in average consumer spend on fats and spreads (€) 2002-2007
Table 18: Net change in value of fear-driven consumers’ fats and spreads purchases (€m) 2002-2007
Table 19: Fear-driven consumers spend on liquid milk (€) 1997-2007
Table 20: Effects of fear-driven consumption changes
Table 21: Net change in average consumer spend on liquid milk (€) 2002-2007
Table 22: Net change in value of fear-driven consumers’ liquid milk purchases (€m) 2002-2007
Table 23: Fear-driven consumers spend on yogurt (€) 1997-2007
Table 24: Effects of fear-driven consumption changes
Table 25: Net change in average consumer spend on yoghurt (€) 2002-2007
Table 26: Net change in value of fear-driven consumers’ yoghurt purchases (€m) 2002-2007
Table 27: Key trends
Table 28: Table of definitions
Table 29: Meat market (€m) 1997-2007
Table 30: Ready meals market (€m), 1997-2007
Table 31: Dairy market (€m), 1997-2002
Table 32: Fruit and vegetable market (€m), 2002-2007
LIST OF FIGURES
Figure 1: Consumer attitudes to crime and terrorism, 2003
Figure 2: Effects of fear of crime on consumers’ behavior, 2003
Figure 3: The effects of terrorism on consumers lives
Figure 4: Food issues and levels of concern
Figure 5: Consumer fears by issue and gender, 2003
Figure 6: The effects of fear on purchasing decisions, 2003




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