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Main Government and Public Sector Social Studies 2005 Accessories Purchasing Behaviors Study
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Social Studies / REPORT INFORMATION

2005 Accessories Purchasing Behaviors Study

DateJun, 2005
Pages0
Price / format$499 / Online Download

$499 

Report Information | Custom-Tailored Research | Product Trade Lead


Abstract:
 This study of consumer electronics accessory consumption patterns seeks to shed greater insight into this largely unknown space. At a basic level the survey seeks to profile consumers’ broad perceptions and definitions surrounding accessories. Analysis of recent purchases further identifies purchase drivers and category specific trends. All of this reveals strong opportunities for selling upgrades and a fundamental search for quality among consumers. More important, the report profiles 3 important consumer segments for direct targeting in any accessory marketing and sales effort.


Table of contents:
 CE OWNERSHIP

DESCRIPTION OF ACCESSORIES

ACCESSORY OWNERSHIP

AMOUNT SPENT ON ACCESSORIES

MOST RECENT ACCESSORY PURCHASE

TIME OF MOST RECENT PURCHASE

REASON FOR PURCHASE

IMPORTANCE OF: PRICE

IMPORTANCE OF: QUALITY

IMPORTANCE OF: SIZE

IMPORTANCE OF: BRAND REPUTATION

IMPORTANCE OF: BRAND IS SAME AS CE BRAND

IMPORTANCE OF: DESIGN/STYLE

IMPORTANCE OF: COLOR

IMPORTANCE OF: WARRANTY

LOCATION OF PURCHASE

UPGRADE EXISTING ACCESSORY?

REASONS FOR UPGRADE

TIME OF UPGRADE PURCHASE

AGREE WITH: SPEND MORE TIME RESEARCHING ACCESSORY THAN DEVICE

AGREE WITH: SPENT ABOUT THE SAME TIME RESEARCHING ACCESSORY AND DEVICE

AGREE WITH: SPENT LESS TIME RESEARCHING ACCESSORY THAN DEVICE

SOURCES OF INFORMATION

IMPORTANCE OF RECOMMENDATIONS FROM: FRIENDS/FAMILY

IMPORTANCE OF RECOMMENDATIONS FROM: ARTICLES IN MAGAZINES/NEWSPAPERS

IMPORTANCE OF RECOMMENDATIONS FROM: INTERNET NEWS SITES/PRODUCT REVIEWS

IMPORTANCE OF RECOMMENDATIONS FROM: RETAIL STORES

IMPORTANCE OF RECOMMENDATIONS FROM: SALES PEOPLE

IMPORTANCE OF RECOMMENDATIONS FROM: PRODUCT OWNERS

IMPORTANCE OF RECOMMENDATIONS FROM: CONSUMER REPORT PUBLICATIONS

IMPORTANCE OF RECOMMENDATIONS FROM: OWNER'S MANUAL

INFORMATION NEEDED FOR PURCHASE

DESCRIBE NECESSARY ACCESSORIES: DEVICE WILL NOT WORK WITHOUT THEM

DESCRIBE NECESSARY ACCESSORIES: CAN INTERACT WITH DEVICE MORE EFFICIENTLY

DESCRIBE NECESSARY ACCESSORIES: MAKE DEVICE INTERACTION EASIER

DESCRIBE NECESSARY ACCESSORIES: ALLOW CUSTOMIZATION

DESCRIBE NECESSARY ACCESSORIES: ENHANCE DEVICE

DESCRIBE NECESSARY ACCESSORIES: MAINTAIN A DEVICE

DESCRIBE LUXURY ACCESSORIES: DEVICE WILL NOT WORK WITHOUT THEM

DESCRIBE LUXURY ACCESSORIES: CAN INTERACT WITH DEVICE MORE EFFICIENTLY

DESCRIBE LUXURY ACCESSORIES: MAKE DEVICE INTERACTION EASIER

DESCRIBE LUXURY ACCESSORIES: ALLOW CUSTOMIZATION

DESCRIBE LUXURY ACCESSORIES: ENHANCE DEVICE

DESCRIBE LUXURY ACCESSORIES: MAINTAIN A DEVICE

NECESSARY OR LUXURY: HEADPHONES/ EARBUDS

NECESSARY OR LUXURY: RECHARGABLE BATTERIES

NECESSARY OR LUXURY: UNIVERSAL REMOTE CONTROL

NECESSARY OR LUXURY: A/V CONNECTION CABLES

NECESSARY OR LUXURY: CLEANERS

NECESSARY OR LUXURY: TV ANTENNA

NECESSARY OR LUXURY: CAMCORDER/CAMERA CARRYING CASE

NECESSARY OR LUXURY: PORTABLE STORAGE FOR DISCS

NECESSARY OR LUXURY: SURGE SUPRESSOR/POWER STRIP

NECESSARY OR LUXURY: A/C - D/C POWER ADAPTER

NECESSARY OR LUXURY: CARRYING CASE FOR LAPTOP/NOTEBOOK COMPUTER

NECESSARY OR LUXURY: PERIPHERAL CABLES

NECESSARY OR LUXURY: COMPUTER MOUSE PAD

NECESSARY OR LUXURY: CASE FOR WIRELESS PHONE

NECESSARY OR LUXURY: CIGARETTE LIGHTER ADAPTER

NECESSARY OR LUXURY: BATTERY RECHARGER FOR A WIRELESS PHONE

NECESSARY OR LUXURY: HANDS-FREE HEADSET FOR WIRELESS PHONE

NECESSARY OR LUXURY: MEMORY CARD FOR VIDEO GAME SYSTEM

PERCENT OF NECESSARY ACCESSORIES PURCHASED

PERCENT OF LUXURY ACCESSORIES PURCHASED

PURCHASED DEVICE THAT DIDN'T INCLUDE NECESSARY ACCESSORIES

REACTION TO PURCHASING DEVICE WITHOUT NECESSARY ACCESSORIES

ACTION TAKEN AFTER BUYING DEVICE WITHOUT NECESSARY ACCESSORIES

AGREE WITH: ONLY BUY ACCESSORIES WHEN NEEDED

AGREE WITH: BUY ACCESSORIES ON THE SPUR OF THE MOMENT

AGREE WITH: WON'T BUY AN ACCESSORY THAT COSTS MORE THAN DEVICE

AGREE WITH: OFTEN BUY HIGHER QUALITY ACCESSORIES THAN THOSE INCLUDED

AGREE WITH: LIKE HAVING THE LATEST ACCESSORIES

AGREE WITH: ACCESSORIES ARE OVERPRICED

AGREE WITH: HIGH GRADE ACCESSORIES SHOULD BE INCLUDED

AGREE WITH: WOULD PREFER THAT ACCESSORIES NOT COME PREPACKAGED

AGREE WITH: ACCESSORIES ARE UNIMPORTANT AS LONG AS DEVICE WORKS

FUTURE SPENDING ON ACCESSORIES

LIKELIHOOD OF PURCHASE WITH DISCOUNT: UNIVERSAL REMOTE

LIKELIHOOD OF PURCHASE WITH DISCOUNT: A/V CABLES

LIKELIHOOD OF PURCHASE WITH DISCOUNT: CAMERA MEMORY CARD

LIKELIHOOD OF PURCHASE WITH DISCOUNT: HEADPHONES/EARBUDS

LIKELIHOOD OF PURCHASE WITH DISCOUNT: WIRELESS PHONE CARRYING CASE

LIKELIHOOD OF PURCHASE WITH DISCOUNT: COMPUTER KEYBOARD

LIKELIHOOD OF PURCHASE WITH DISCOUNT: SURGE SUPRESSOR/POWER STRIP

LIKELIHOOD OF PURCHASE WITH DISCOUNT: STORAGE FOR DISCS

LIKELIHOOD OF PURCHASE WITH DISCOUNT: VIDEO GAME CONTROLLER

LIKELIHOOD OF PURCHASE WITH DISCOUNT: MULTIPLE ACCESSORIES

AGREE WITH: CONFUSED BY NEW TECHNOLOGY

AGREE WITH: LIKE HAVING THE LATEST DEVICES

AGREE WITH: IMPULSIVELY BUY CE DEVICES

AGREE WITH: SHOP FOR LOWEST PRICE

ADOPTION

HEAD OF HOUSEHOLD

SEX

OCCUPATION

MARITAL STATUS

DUAL INCOME HOUSEHOLD

OWN OR RENT

NUMBER LIVING IN HOUSEHOLD

CHILDREN UNDER 6

CHILDREN 6 TO 11

CHILDREN UNDER 12

CHILDREN AGE 12 TO 17

CHILDREN AGE 6 TO 17

CHILDREN UNDER 18

EDUCATION

AGE

HISPANIC

RACE

INCOME

INTERNET USAGE

CABLE/SATELLITE DISH

SEX

METRO/NON-METRO

REGION

NUMBER OF PHONE LINES




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