What are the commercial opportunities represented by the increasing importance
 

 
of green energy?

 

 


 

 


 

 


 

 
In accordance with the Kyoto Protocol, which intends to drastically reduce greenhouse
 

 
gas emissions across Annex 1 countries, industrialised countries have already
 

 
set out to greatly reduce their emissions of greenhouse gases by 2010, in relation
 

 
to 1990 levels.

 

 


 

 
As electricity generation is a prime cause of greenhouse gas emissions, it
 

 
is imperative that global electricity utilities begin to invest in renewable electricity
 

 
generation.

 

 


 

 


 

 


 

 
Many electricity companies have already started to offer "green tariffs",
 

 
where a premium is charged for electricity wholly generated by renewable sources,
 

 
such as solar, hydro or wind power.

 

 


 

 
Customers can choose to contribute to saving the environment by paying extra for
 

 
a set amount of such green electricity.

 

 


 

 


 

 


 

 
Following the opening up to competition of many markets in Europe, Australia and
 

 
the US, many electricity companies are using their green tariffs to differentiate
 

 
themselves from competitors and win over new customers.

 

 


 

 
Such is the marketing power of green energy, that many utilities are offering
 

 
these tariffs as a customer retention measure, to prevent customer switching.

 

 


 

 


 

 


 

 
In this rapidly evolving market, you will need not only the most up-to-date information,
 

 
but also reliable analysis and forecasting.

 

 


 

 
Marketing Green Energy will provide you with a level of information and analysis
 

 
that is unsurpassed in the industry.