“70% of all (US) women under 50 are favourably disposed to buy green energy.
 

 


 

 
This is significant because women under 50 represent the single largest demographic
 

 
group in the US and this is a group which will eventually make up the majority
 

 
of the US population.”

 

 
Issues in US Green Energy Marketing

 

 


 

 
Green power is one of the hottest trends in today’s deregulated global energy
 

 
industry, and there is no other region where this issue has taken centre stage
 

 
than the US.

 

 


 

 
Over the past few years, green power-based service offerings have expanded from
 

 
a few trailblazing, relatively obscure, high priced service packages to more readily
 

 
available, competitively priced packages with a mass consumer appeal.

 

 


 

 


 

 


 

 
Issues in US Green Energy Marketing assesses the current trends in both
 

 
customer attitudes and developments in the industry.

 

 


 

 
Based on primary research and exclusive interviews with key industry players and
 

 
large end-users, the report explains:

 

 


 

 
• what exactly qualifies as green energy

 

 


 

 
• how to determine if green energy is a worthwhile investment for your company
 

 
and your customers

 

 


 

 
• how to define the rewards of green energy to justify the premium charged
 

 
to most customers

 

 


 

 
• what exactly do commercial and residential consumers expect from their
 

 
service providers in terms of green energy service options

 

 


 

 
• what initiatives have suppliers been taking, in terms of divesting or acquiring
 

 
green energy resources

 

 


 

 
• what kinds of green energy marketing strategies and campaigns have been
 

 
attempted and which have been the most successful.

 

 


 

 


 

 


 

 
Issues in US Green Energy Marketing analyses the key market drivers and barriers
 

 
and forecasts the likely future for green energy.

 

 


 

 
The report provides:

 

 


 

 
• analysis of green marketing regulations

 

 


 

 
• coverage of the Green-E standard

 

 


 

 
• assessment of supplier initiatives and actions

 

 


 

 
• pricing comparisons, green power versus conventional power

 

 


 

 
• future predictions, derived from marketer interviews

 

 


 

 
• case studies of major energy service providers

 

 


 

 
• analysis of various green marketing campaigns.