1. INTRODUCTION2. POPULATION2.1 Population by AgeTable 1 Population by Age: 1990-2015Table 2 Population by Age (% Analysis): 1990-2015Table 3 Population by Age (Growth): 1990/2015, 2000/20152.2 Male Population by AgeTable 4 Male Population by Age: 1990-2015Table 5 Male Population by Age (% Analysis): 1990-2015Table 6 Male Population by Age (Growth): 1990/2015, 2000/20152.3 Female Population by AgeTable 7 Female Population by Age: 1990-2015Table 8 Female Population by Age (% Analysis): 1990-2015Table 9 Female Population by Age (Growth): 1990/2015, 2000/20152.4 Fertility and BirthTable 10 Fertility and Birth: 1990, 1995, 2000-2003Table 11 Fertility and Birth (Growth): 1990/2003, 2000/20032.5 Population by Marital StatusTable 12 Population by Marital Status: 1990, 1995, 2000-2003Table 13 Population by Marital Status (% Analysis): 1990, 1995, 2000-2003Table 14 Population by Marital Status (Growth): 1990/2003, 2000/20032.6 Population by Educational AttainmentTable 15 Population by Educational Attainment: 1990, 1995, 2000-2003Table 16 Population by Educational Attainment (Growth): 1990/2003, 2000/20032.7 Population by NationalityTable 17 Population by Nationality/Ethnicity: 1990, 1995, 2000-2003Table 18 Population by Nationality/Ethnicity (% Analysis): 1990, 1995, 2000-2003Table 19 Population by Nationality/Ethnicity (Growth): 1990/2003, 2000/20032.8 Population by ReligionTable 20 Population by Religion: 1990, 1995, 2000-2003Table 21 Population by Religion (% Analysis): 1990, 1995, 2000-2003Table 22 Population by Religion (Growth): 1990/2003, 2000/20033. CONSUMER SEGMENTATION3.1 Infants and BabiesTable 23 Babies and Infants: 1990-2015Table 24 Babies and Infants (Growth): 1990/2015, 2000/20153.2 ChildrenTable 25 Children: 1990-2015Table 26 Children (Growth): 1990/2015, 2000/20153.3 TweenagersTable 27 Tweenagers: 1990-2015Table 28 Tweenagers (Growth): 1990/2015, 2000/20153.4 TeenagersTable 29 Teenagers: 1990-2015Table 30 Teenagers (Growth): 1990/2015, 2000/20153.5 Studying AgeTable 31 Studying Age: 1990-2015Table 32 Studying Age (Growth): 1990/2015, 2000/20153.6 Young AdultsTable 33 Young Adults: 1990-2015Table 34 Young Adults (Growth): 1990/2015, 2000/20153.7 Middle-Aged AdultsTable 35 Middle-Aged Adults: 1990-2015Table 36 Middle-Aged Adults (Growth): 1990/2015, 2000/20153.8 Baby BoomersTable 37 Baby Boomers: 1990-2015Table 38 Baby Boomers (Growth): 1990/2015, 2000/20153.9 PensionersTable 39 Pensioners: 1990-2015Table 40 Pensioners (Growth): 1990/2015, 2000/20153.10 Single-Parent HouseholdsTable 41 Single-Parent Households: 1990-2015Table 42 Single-Parent Households (Growth): 1990/2015, 2000/20153.11 Single-Person HouseholdsTable 43 Single-Person Households: 1990-2015Table 44 Single-Person Households (Growth): 1990/2015, 2000/20153.12 Empty NestersTable 45 Empty Nesters: 1995-2015Table 46 Empty Nesters (Growth): 1995-2015/2000-20153.13 FamiliesTable 47 Families: 1990-2015Table 48 Families (Growth): 1990/2015, 2000/20154. REGIONAL DEVELOPMENT4.1 Population DensityTable 49 Population Density: 1990-2015Table 50 Population Density (Growth): 1990/2015, 2000/20154.2 Population by Urban/Rural LocationTable 51 Population by Urban/Rural Location: 1990-2015Table 52 Population by Urban/Rural Location (% Analysis): 1990-2015Table 53 Population by Urban/Rural Location (Growth): 1990/2015, 2000/20154.3 Population of Foreign CitizensTable 54 Population of Foreign Citizens: 1990, 1995, 2000-2003Table 55 Population of Foreign Citizens (Growth): 1990/2003, 2000/20034.4 Migration Rates4.5 Population of Major CitiesTable 56 Population of Major Cities: 1990, 1995, 2000-2003Table 57 Population of Major Cities (Growth): 1990/2003, 2000/20035. HOME OWNERSHIP5.1 Housing StockTable 58 Total Housing Stock and New Dwellings Completed: 1990-2015Table 59 Total Housing Stock and New Dwellings Completed (Growth): 1990/2015, 2000/20155.2 Number of Households by TenureTable 60 Number of Households by Tenure: 1990, 1995, 2000-2003Table 61 Number of Households by Tenure (% Analysis): 1990, 1995, 2000-2003Table 62 Number of Households by Tenure (Growth): 1990/2003, 2000/20035.3 Number of Households by Type of DwellingTable 63 Number of Households by Type of Dwelling: 1990, 1995, 2000-2003Table 64 Number of Households by Type of Dwelling (% Analysis): 1990, 1995, 2000-2003Table 65 Number of Households by Type of Dwelling (Growth): 1990/2003, 2000/20036. HOUSEHOLD PROFILES6.1 Households by Number of PersonsTable 66 Households by Number of Persons: 1990, 1995, 2000-2003Table 67 Households by Number of Persons (% Analysis): 1990, 1995, 2000-2003Table 68 Households by Number of Persons (Growth): 1990/2003, 2000/20036.2 Households by Number of RoomsTable 69 Households by Number of Rooms: 1990, 1995, 2000-2003Table 70 Households by Number of Rooms: 1990, 1995, 2000-2003Table 71 Households by Number of Rooms (Growth): 1990/2003, 2000/20036.3 Households by Sex and Age of Head of HouseholdTable 72 Households by Sex and Age of Head of Household: 1990, 1995, 2000-2003Table 73 Households by Sex and Age of Head of Household (% Analysis): 1990, 1995, 2000-2003Table 74 Households by Sex and Age of Head of Household (Growth): 1990/2003, 2000/20036.4 Households by Education of Head of HouseholdTable 75 Households by Education of Head of Household: 1990, 1995, 2000-2003Table 76 Households by Education of Head of Household (% Analysis): 1990, 1995, 2000-2003Table 77 Households by Education of Head of Household (Growth): 1990/2003, 2000/20036.5 Households by Socioeconomic Status of Head of HouseholdTable 78 Households by Socioeconomic Status of Head of Household: 1990, 1995, 2000-2003Table 79 Households by Socioeconomic Status of Head of Household (% Analysis): 1990, 1995, 2000-2003Table 80 Number of Households by Socioeconomic Status of Head of Household (Growth): 1990/2003, 2000/20036.6 Ownership of Household DurablesTable 81 Ownership of Household Durables by Type: 1990-2015Table 82 Ownership of Household Durables by Type (Growth): 1990/2015, 2000/20156.7 Pet PopulationTable 83 Pet Populations 1998-20037. LABOUR7.1 Employed Male Population by AgeTable 84 Employed Male Population by Age Group: 1990, 1995, 2000-2003Table 85 Employed Male Population by Age Group (% Analysis): 1990, 1995, 2000-2003Table 86 Employed Male Population by Age Group (Growth): 1990/2003, 2000/20037.2 Employed Female Population by AgeTable 87 Employed Female Population by Age Group: 1990, 1995, 2000-2003Table 88 Employed Female Population by Age Group (% Analysis): 1990, 1995, 2000-2003Table 89 Employed Female Population by Age Group (Growth): 1990/2003, 2000/20037.3 Unemployed Male Population by AgeTable 90 Unemployed Male Population by Age Group: 1990, 1995, 2000-2003Table 91 Unemployed Male Population by Age Group (% Analysis): 1990, 1995, 2000-2003Table 92 Unemployed Male Population by Age Group (Growth): 1990/2003, 2000/20037.4 Unemployed Female Population by AgeTable 93 Unemployed Female Population by Age Group: 1990, 1995, 2000-2003Table 94 Unemployed Female Population by Age Group (% Analysis): 1990, 1995, 2000-2003Table 95 Unemployed Female Population by Age Group (Growth): 1990/2003, 2000/20037.5 Part-time Employment by SexTable 96 Part-time Employment by Sex: 1990, 1995, 2000-2003Table 97 Part-time Employment by Sex (% Analysis): 1990, 1995, 2000-2003Table 98 Part-time Employment by Sex (Growth): 1990/2003, 2000/20037.6 Working Conditions8. INCOME8.1 Personal IncomeTable 99 Gross Disposable Income 1999-2004Summary Tax Rates 2004Table 100 Mean Annual Gross and Disposable Income: 1990-2015Table 101 Mean Annual Gross and Disposable Income (Growth): 1990/2015, 2000/20158.2 Mean Disposable Household IncomeTable 102 Mean Disposable Household Income: 1990-2015Table 103 Mean Disposable Household Income (Growth): 1990-20158.3 Number of Households by Disposable Income BracketTable 104 Number of Households by Disposable Income Bracket: 1990, 1995, 2000-2003Table 105 Number of Households by Disposable Income Bracket (% Analysis): 1990, 1995, 2000-2003Table 106 Number of Households by Disposable Income Bracket (Growth): 1990/2003, 2000/20039. CONSUMER AND FAMILY EXPENDITURE9.1 Consumer Expenditure by PurposeTable 107 Consumer Expenditure by Purpose: 1990-2015Table 108 Consumer Expenditure by Purpose (% Analysis): 1990-2015Table 109 Consumer Expenditure by Purpose (Growth): 1990-20159.2 Price IndicesTable 110 Price Indices: 1990, 1995, 2000-200310. HEALTH10.1 Healthcare ProvisionTable 111 Healthcare Workers: 1990, 1995, 2000-2003Table 112 Healthcare Workers (Growth): 1990/2003, 2000/200310.2 Major Causes of Death by DiseaseTable 113 Major Causes of Death by Disease: 1990, 1995, 2000-2003Table 114 Major Causes of Death by Disease (Growth): 1990/2003, 2000/200310.3 SmokingTable 115 Smoking Prevalence Amongst the Population by Sex: 1995, 2000-2003Table 116 Smoking Prevalence Amongst the Population by Sex (Growth): 1995/2003, 2000/200310.4 ObesityTable 117 Obese Population as % of Total: 1990, 1995, 2000-2003Table 118 Obese Population as a % of Total (Growth): 1990/2003, 2000/200310.5 Sexual HealthTable 119 Reported AIDS Cases: 1990, 1995, 2000-2003Table 120 Reported AIDS Cases (Growth): 1990/2003, 2000/200310.6 Health and Wellness11. EDUCATION11.1 Primary and Secondary Education11.2 Tertiary Education12. EATING12.1 Habits12.2 Fresh FoodsTable 121 Consumption of Fresh Foods by Sector: 1998/200312.3 Packaged and Processed FoodsTable 122 Consumption of Packaged and Processed Foods by Sector: 1998/200312.4 Eating OutTable 123 Expenditure on Eating Out by Sector: 1999-2003Table 124 Expenditure on Eating Out by Sector (% Growth): 1999/200313. DRINKING13.1 HabitsTable 125 Types of alcohol drinking occasionsTable 126 Types of alcohol drinking places13.2 Alcoholic DrinksTable 127 Alcoholic Beverages Consumption Structure in Pure Alcohol 2000-2003Table 128 Consumption of Alcoholic Drinks by Sector: 1998/200313.3 Soft DrinksTable 129 Consumption of Soft Drinks by Sector: 1998/200313.4 Hot DrinksTable 130 Consumption of Hot Drinks by Sector: 1998/200314. SHOPPING14.1 Food14.2 Cosmetics and Toiletries14.3 Clothing and Footwear14.4 Leisure Goods14.5 Healthcare14.6 Household Goods and Home Improvement15. PERSONAL GROOMING15.1 AttitudesTable 131 Expenditure on Cosmetics and Toiletries by Grooming Sector: 1998/200315.2 Personal HygieneTable 132 Expenditure on Cosmetics and Toiletries by Personal Hygiene Sector: 1998/200316. FASHION16.1 Attitudes16.2 Clothing and FootwearTable 133 Expenditure on Clothing and Footwear: 1990, 1995, 2000-2003Table 134 Expenditure on Clothing and Footwear (% Analysis): 1990, 1995, 2000-2003Table 135 Expenditure on Clothing and Footwear (Growth): 1990/2003, 2000/200317. LEISURE17.1 Home Entertainment17.2 Going OutTable 136 Cinema Visitors 1990,1995, 2000-200317.3 Sport17.4 DIY and Gardening17.5 CultureTable 137 Attractions: Visitors by Venues 1999-200318. PERSONAL FINANCE18.1 Banking and Payment Systems18.2 SavingsTable 138 The Structure of the Households Financial Assets (%) 2001-2004Table 139 The structure of the households financial assets, value 2003-2004Table 140 Households’ Savings 1995-200318.3 Consumer CreditTable 141 Consumer Credit Outstanding 1998-200218.4 Pensions19. MEDIA19.1 TrendsTable 142 National TV Stations by Share of Viewing Time 200319.2 TelevisionsTable 143 Penetration of Televisions and Number of TV Channels: 1990, 1995, 2000-2003Table 144 Penetration of Televisions and Number of TV Channels (Growth): 1990/2003, 2000/200319.3 Cable and Satellite TelevisionTable 145 Penetration of Cable and Satellite Television: 1990, 1995, 2000-2003Table 146 Penetration of Cable and Satellite Television (Growth): 1990/2003, 2000/2003Table 147 Forecast Penetration of Cable and Satellite Television: 2004-2005, 2010/2015Table 148 Forecast Penetration of Cable and Satellite Television (Growth): 2005/2010, 2010/201520. COMMUNICATION20.1 Trends20.2 TelecommunicationsTable 149 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990, 1995, 2000-2003Table 150 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990/2003, 2000/2003Table 151 Forecast National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 2004-2005, 2010/2015Table 152 Forecast National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 2005/2010, 2010/201520.3 PCs and the InternetTable 153 Household PC Penetration and Internet Usage: 1990, 1995, 2000-2003Table 154 Household PC Penetration and Internet Usage (Growth): 1990/2003, 2000/2003Table 155 Forecast Household PC Penetration and Internet Usage: 2004-2005, 2010/2015Table 156 Forecast Household PC Penetration and Internet Usage (Growth): 2005/2010, 2010/201521. TRANSPORT21.1 TrendsTable 157 Transport Infrastructure by Sector: 1990, 1995, 2000-2003Table 158 Transport of Passengers by Sector: 1990, 1995, 2000-200321.2 Consumer ExpenditureTable 159 Consumer Expenditure on Transport by Sector: 1990, 1995, 2000-2003Table 160 Consumer Expenditure on Transport by Sector (% Analysis): 1990, 1995, 2000-2003Table 161 Consumer Expenditure on Transport by Sector (Growth): 1990/2003, 2000/200322. TRAVEL AND TOURISM22.1 TrendsTable 162 Month in which Domestic Holidays Are Taken 2004Table 163 Levels of Holiday Taking 1990,1995,1999-2004Table 164 Outgoing: Total Number of Departures 1990,1995,1999-2004Table 165 Domestic Holiday Taking by Length of Trip 1995, 1999-2004Table 166 Paid Holiday and Public Holidays 2004