1.	INTRODUCTION2.	POPULATION2.1	Population by AgeTable 1	Population by Age: 1990-2015Table 2	Population by Age (% Analysis): 1990-2015Table 3	Population by Age (Growth): 1990-2015/2000-20152.2	Male Population by AgeTable 4	Male Population by Age: 1990-2015Table 5	Male Population by Age (% Analysis): 1990-2015Table 6	Male Population by Age (Growth): 1990-2015/2000-20152.3	Female Population by AgeTable 7	Female Population by Age: 1990-2015Table 8	Female Population by Age (% Analysis): 1990-2015Table 9	Female Population by Age (Growth): 1990-2015/2000-20152.4	Fertility and BirthTable 10	Fertility and Birth: 1990/1995/2000-2003Table 11	Fertility and Birth (Growth): 1990-2003/2000-20032.5	Population by Marital StatusTable 12	Population by Marital Status: 1990/1995/2000-2003Table 13	Population by Marital Status (% Analysis): 1990/1995/2000-2003Table 14	Population by Marital Status (Growth): 1990-2003/2000-20032.6	Population by Educational AttainmentTable 15	Population by Educational Attainment: 1990/1995/2000-2003Table 16	Population by Educational Attainment (Growth): 1990-2003/2000-20032.7	Population by NationalityTable 17	Population by Nationality/Ethnicity: 1990/1995/2000-2003Table 18	Population by Nationality/Ethnicity (% Analysis): 1990/1995/2000-2003Table 19	Population by Nationality/Ethnicity (Growth): 1990-2003/2000-20032.8	Population by Religion3.	CONSUMER SEGMENTATION3.1	Infants and BabiesTable 20	Babies and Infants: 1990-2015Table 21	Babies and Infants (Growth): 1990-2015/2000-20153.2	ChildrenTable 22	Children: 1990-2015Table 23	Children (Growth): 1990-2015/2000-20153.3	TweenagersTable 24	Tweenagers: 1990-2015Table 25	Tweenagers (Growth): 1990-2015/2000-20153.4	TeenagersTable 26	Teenagers: 1990-2015Table 27	Teenagers (Growth): 1990-2015/2000-20153.5	Studying AgeTable 28	Studying Age: 1990-2015Table 29	Studying Age (Growth): 1990-2015/2000-20153.6	Young AdultsTable 30	Young Adults: 1990-2015Table 31	Young Adults (Growth): 1990-2015/2000-20153.7	Middle-Aged AdultsTable 32	Middle-Aged Adults: 1990-2015Table 33	Middle-Aged Adults (Growth): 1990-2015/2000-20153.8	Baby BoomersTable 34	Baby Boomers: 1990-2015Table 35	Baby Boomers (Growth): 1990-2015/2000-20153.9	PensionersTable 36	Pensioners: 1990-2015Table 37	Pensioners (Growth): 1990-2015/2000-20153.10	Single-Parent HouseholdsTable 38	Single-Parent Households: 1990-2015Table 39	Single-Parent Households (Growth): 1990-2015/2000-20153.11	Single Person HouseholdsTable 40	Single Person Households: 1990-2015Table 41	Single Person Households (Growth): 1990-2015/2000-20153.12	Empty NestersTable 42	Empty Nesters: 1995-2015Table 43	Empty Nesters (Growth): 1995-2015/2000-20153.13	FamiliesTable 44	Families: 1990-2015Table 45	Families (Growth): 1990-2015/2000-20154.	REGIONAL DEVELOPMENT4.1	Population DensityTable 46	Population Density: 1990-2015Table 47	Population Density (Growth): 1990-2015/2000-20154.2	Population by Urban/Rural LocationTable 48	Population by Urban/Rural Location: 1990-2015Table 49	Population by Urban/Rural Location (% Analysis): 1990-2015Table 50	Population by Urban/Rural Location (Growth): 1990-2015/2000-20154.3	Population of Foreign Citizens4.4	Migration RatesTable 51	Migration Rate: 1990/1995/2000-20034.5	Population of Major CitiesTable 52	Population of Major Cities: 1990/1995/2000-20035.	HOME OWNERSHIP5.1	Housing StockTable 53	Total Housing Stock and New Dwellings Completed: 1990-2015Table 54	Total Housing Stock and New Dwellings Completed (Growth): 1990-2015/2000-20155.2	Number of Households by TenureTable 55	Number of Households by Tenure: 1990/1995/2000-2003Table 56	Number of Households by Tenure (% Analysis): 1990/1995/2000-2003Table 57	Number of Households by Tenure (Growth): 1990-2003/2000-20035.3	Number of Households by Type of DwellingTable 58	Number of Households by Type of Dwelling: 1990/1995/2000-2003Table 59	Number of Households by Type of Dwelling (% Analysis): 1990/1995/2000-2003Table 60	Number of Households by Type of Dwelling (Growth): 1990-2003/2000-20036.	HOUSEHOLD PROFILES6.1	Households by Number of PersonsTable 61	Households by Number of Persons: 1990/1995/2000-2003Table 62	Households by Number of Persons (% Analysis): 1990/1995/2000-2003Table 63	Households by Number of Persons (Growth): 1990-2003/2000-20036.2	Households by Number of RoomsTable 64	Households by Number of Rooms: 1990/1995/2000-2003Table 65	Households by Number of Rooms: 1990/1995/2000-2003Table 66	Households by Number of Rooms (Growth): 1990-2003/2000-20036.3	Households by Sex and Age of Head of HouseholdTable 67	Households by Sex and Age of Head of Household: 1990/1995/2000-2003Table 68	Households by Sex and Age of Head of Household (% Analysis): 1990/1995/2000-2003Table 69	Households by Sex and Age of Head of Household (Growth): 1990-2003/2000-20036.4	Households by Education of Head of HouseholdTable 70	Households by Education of Head of Household: 1990/1995/2000-2003Table 71	Households by Education of Head of Household (% Analysis): 1990/1995/2000-2003Table 72	Households by Education of Head of Household (Growth): 1990-2003/2000-20036.5	Households by Socio-Economic Status of Head of HouseholdTable 73	Households by Socio-Economic Status of Head of Household: 1990/1995/2000-2003Table 74	Households by Socio-Economic Status of Head of Household (% Analysis): 1990/1995/2000-2003Table 75	Number of Households by Socio-Economic Status of Head of Household (Growth): 1990-2003/2000-20036.6	Ownership of Household DurablesTable 76	Ownership of Household Durables by Type: 1990-2015Table 77	Ownership of Household Durables by Type (Growth): 1990-2015/2000-20156.7	Pet Population7.	LABOUR7.1	Employed Male Population by AgeTable 78	Employed Male Population by Age Group: 1990/1995/2000-2003Table 79	Employed Male Population by Age Group (% Analysis): 1990/1995/2000-2003Table 80	Employed Male Population by Age Group (Growth): 1990-2003/2000-20037.2	Employed Female Population by AgeTable 81	Employed Female Population by Age Group: 1990/1995/2000-2003Table 82	Employed Female Population by Age Group (% Analysis): 1990/1995/2000-2003Table 83	Employed Female Population by Age Group (Growth): 1990-2003/2000-20037.3	Unemployed Male Population by AgeTable 84	Unemployed Male Population by Age Group: 1990/1995/2000-2003Table 85	Unemployed Male Population by Age Group (% Analysis): 1990/1995/2000-2003Table 86	Unemployed Male Population by Age Group (Growth): 1990-2003/2000-20037.4	Unemployed Female Population by AgeTable 87	Unemployed Female Population by Age Group: 1990/1995/2000-2003Table 88	Unemployed Female Population by Age Group (% Analysis): 1990/1995/2000-2003Table 89	Unemployed Female Population by Age Group (Growth): 1990-2003/2000-20037.5	Part-time Employment by SexTable 90	Part-time Employment by Sex: 1990/1995/2000-2003Table 91	Part-time Employment by Sex (% Analysis): 1990/1995/2000-2003Table 92	Part-time Employment by Sex (Growth): 1990-2003/2000-20037.6	Working Conditions8.	INCOME8.1	Personal IncomeTable 93	Mean Annual Gross and Disposable Income: 1990-2015Table 94	Mean Annual Gross and Disposable Income (Growth): 1990-2015/2000-20158.2	Male Disposable Income by Age8.3	Female Disposable Income by Age8.4	Mean Disposable Household IncomeTable 95	Mean Disposable Household Income: 1990-2015Table 96	Mean Disposable Household Income (Growth): 1990-20158.5	Number of Households by Disposable Income BracketTable 97	Number of Households by Disposable Income Bracket: 1990/1995/2000-2003Table 98	Number of Households by Disposable Income Bracket (% Analysis): 1990/1995/2000-2003Table 99	Number of Households by Disposable Income Bracket (Growth): 1990-2003/2000-20039.	CONSUMER AND FAMILY EXPENDITURE9.1	Consumer Expenditure by PurposeTable 100	Consumer Expenditure by Purpose: 1990-2015Table 101	Consumer Expenditure by Purpose (% Analysis): 1990-2015Table 102	Consumer Expenditure by Purpose (Growth): 1990-20159.2	Price IndicesTable 103	Price Indices: 1990/1995/2000-200310.	HEALTH10.1	Healthcare ProvisionTable 104	Healthcare Workers: 1995/2000-2003Table 105	Healthcare Workers (Growth): 1995-2003/2000-200310.2	Major Causes of Death by DiseaseTable 106	Major Causes of Death by Disease: 1990/1995/2000-2003Table 107	Major Causes of Death by Disease (Growth): 1990-2003/2000-200310.3	SmokingTable 108	Smoking Prevalence Amongst the Population by Sex: 1995/2000-2003Table 109	Smoking Prevalence Amongst the Population by Sex (Growth): 1995-2003/2000-200310.4	ObesityTable 110	Obese Population as % of Total: 1990/1995/2000-2003Table 111	Obese Population as a % of Total (Growth): 1990-2003/2000-200310.5	Sexual HealthTable 112	Reported AIDS Cases: 1990/1995/2000-2003Table 113	Reported AIDS Cases (Growth): 1990-2003/2000-200310.6	Health and WellnessTable 114	Use of Herbal MedicinesTable 115	Awareness of Alternative Health Care11.	EDUCATION11.1	Primary and Secondary Education11.2	Tertiary Education12.	EATING12.1	Habits12.2	Fresh FoodsTable 116	Consumption of Fresh Foods by Sector: 1998/200312.3	Packaged and Processed FoodsTable 117	Consumption of Packaged and Processed Foods by Sector: 1998/200312.4	Eating OutTable 118	Expenditure on Eating Out by Sector: 1999-2003Table 119	Expenditure on Eating Out by Sector (Growth): 1999/200313.	DRINKING13.1	Habits13.2	Alcoholic DrinksTable 120	Consumption of Alcoholic Drinks by Sector: 1998/200313.3	Soft DrinksTable 121	Consumption of Soft Drinks by Sector: 1998/200313.4	Hot DrinksTable 122	Consumption of Hot Drinks by Sector: 1998/200314.	SHOPPING14.1	Food14.2	Cosmetics and Toiletries14.3	Clothing and Footwear14.4	Leisure Goods14.5	Healthcare14.6	Household Goods and Home Improvement15.	PERSONAL GROOMING15.1	AttitudesTable 123	Expenditure on Cosmetics and Toiletries by Grooming Sector: 1998/200315.2	Personal HygieneTable 124	Expenditure on Cosmetics and Toiletries by Personal Hygiene Sector: 1998/200316.	FASHION16.1	Attitudes16.2	Clothing and FootwearTable 125	Expenditure on Clothing and Footwear: 1990/1995/2000-2003Table 126	Expenditure on Clothing and Footwear (% Analysis): 1990/1995/2000-2003Table 127	Expenditure on Clothing and Footwear (Growth): 1990-2003/2000-200317.	LEISURE17.1	Home EntertainmentTable 128	Book Readership Survey of Filipinos17.2	Going Out17.3	Sport17.4	DIY and Gardening17.5	Culture18.	PERSONAL FINANCE18.1	Banking and Payment Systems18.2	Savings18.3	Consumer Credit18.4	Pensions19.	MEDIA19.1	TrendsTable 129	Exposure to Mass Media : Newspaper, TV and Radio19.2	TelevisionsTable 130	Penetration of Televisions and Number of TV Channels: 1990/1995/2000-2003Table 131	Penetration of Televisions and Number of TV Channels (Growth): 1990-2003/2000-200319.3	Cable and Satellite TelevisionTable 132	Penetration of Cable and Satellite Television: 1990/1995/2000-2003Table 133	Penetration of Cable and Satellite Television (Growth): 1990-2003/2000-2003Table 134	Forecast Penetration of Cable and Satellite Television: 2004-2005/2010/2015Table 135	Forecast Penetration of Cable and Satellite Television (Growth): 2005-2010/2010-201520.	COMMUNICATION20.1	Trends20.2	TelecommunicationsTable 136	National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000-2003Table 137	National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2003/2000-2003Table 138	Forecast National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 2004-2005/2010/201520.3	PCs and the InternetTable 139	Household PC Penetration and Internet Usage: 1990/1995/2000-2003Table 140	Household PC Penetration and Internet Usage (Growth): 1990-2003/2000-2003Table 141	Forecast Household PC Penetration and Internet Usage: 2004-2005/2010/2015Table 142	Forecast Household PC Penetration and Internet Usage (Growth): 2005-2010/2010-201521.	TRANSPORT21.1	Trends21.2	Consumer ExpenditureTable 143	Consumer Expenditure on Transport by Sector: 1990/1995/2000-2003Table 144	Consumer Expenditure on Transport by Sector (% Analysis): 1990/1995/2000-2003Table 145	Consumer Expenditure on Transport by Sector (Growth): 1990-2003/2000-200322.	TRAVEL AND TOURISM22.1	TrendsTable 146	Outbound Travellers by Purpose of Travel: January - June 2004Table 147	Top Destinations of Outbound Travellers : January - June 2004