1. INTRODUCTION2. POPULATION2.1 Population by AgeTable 1 Population by Age: 1990-2015Table 2 Population by Age (% Analysis): 1990-2015Table 3 Population by Age (Growth): 1990-2015/2000-20152.2 Male Population by AgeTable 4 Male Population by Age: 1990-2015Table 5 Male Population by Age (% Analysis): 1990-2015Table 6 Male Population by Age (Growth): 1990-2015/2000-20152.3 Female Population by AgeTable 7 Female Population by Age: 1990-2015Table 8 Female Population by Age (% Analysis): 1990-2015Table 9 Female Population by Age (Growth): 1990-2015/2000-20152.4 Fertility and BirthTable 10 Fertility and Birth: 1990/1995/2000-2003Table 11 Fertility and Birth (Growth): 1990-2003/2000-20032.5 Population by Marital StatusTable 12 Population by Marital Status: 1990/1995/2000-2003Table 13 Population by Marital Status (% Analysis): 1990/1995/2000-2003Table 14 Population by Marital Status (Growth): 1990-2003/2000-20032.6 Population by Educational AttainmentTable 15 Population by Educational Attainment: 1990/1995/2000-2003Table 16 Population by Educational Attainment (Growth): 1990-2003/2000-20032.7 Population by NationalityTable 17 Population by Nationality/Ethnicity: 1990/1995/2000-2003Table 18 Population by Nationality/Ethnicity (% Analysis): 1990/1995/2000-2003Table 19 Population by Nationality/Ethnicity (Growth): 1990-2003/2000-20032.8 Population by ReligionTable 20 Population by Religion: 1990/1995/2000-2003Table 21 Population by Religion (% Analysis): 1990/1995/2000-2003Table 22 Population by Religion (Growth): 1990-2003/2000-20033. CONSUMER SEGMENTATION3.1 Infants and BabiesTable 23 Babies and Infants: 1990-2015Table 24 Babies and Infants (Growth): 1990-2015/2000-20153.2 ChildrenTable 25 Children: 1990-2015Table 26 Children (Growth): 1990-2015/2000-20153.3 TweenagersTable 27 Tweenagers: 1990-2015Table 28 Tweenagers (Growth): 1990-2015/2000-20153.4 TeenagersTable 29 Teenagers: 1990-2015Table 30 Teenagers (Growth): 1990-2015/2000-20153.5 Studying AgeTable 31 Studying Age: 1990-2015Table 32 Studying Age (Growth): 1990-2015/2000-20153.6 Young AdultsTable 33 Young Adults: 1990-2015Table 34 Young Adults (Growth): 1990-2015/2000-20153.7 Middle-Aged AdultsTable 35 Middle-Aged Adults: 1990-2015Table 36 Middle-Aged Adults (Growth): 1990-2015/2000-20153.8 Baby BoomersTable 37 Baby Boomers: 1990-2015Table 38 Baby Boomers (Growth): 1990-2015/2000-20153.9 PensionersTable 39 Pensioners: 1990-2015Table 40 Pensioners (Growth): 1990-2015/2000-20154. REGIONAL DEVELOPMENT4.1 Population DensityTable 41 Population Density: 1990-2015Table 42 Population Density (Growth): 1990-2015/2000-20154.2 Population by Urban/Rural LocationTable 43 Population by Urban/Rural Location: 1990-2015Table 44 Population by Urban/Rural Location (% Analysis): 1990-2015Table 45 Population by Urban/Rural Location (Growth): 1990-2015/2000-20154.3 Population of Foreign Citizens4.4 Migration RatesTable 46 Migration Rate: 1990/1995/20004.5 Population of Major CitiesTable 47 Population of Major Cities: 1990/1995/20005. HOME OWNERSHIP5.1 Housing Stock5.2 Number of Households by TenureTable 48 Number of Households by Tenure: 1990/1995/2000-2003Table 49 Number of Households by Tenure (% Analysis): 1990/1995/2000-2003Table 50 Number of Households by Tenure (Growth): 1990-2003/2000-20036. HOUSEHOLD PROFILES6.1 Households by Number of PersonsTable 51 Households by Number of Persons: 1990/1995/2000-2003Table 52 Households by Number of Persons (% Analysis): 1990/1995/2000-2003Table 53 Households by Number of Persons (Growth): 1990-2003/2000-20036.2 Households by Number of RoomsTable 54 Households by Number of Rooms: 1990/1995/2000-2003Table 55 Households by Number of Rooms: 1990/1995/2000-2003Table 56 Households by Number of Rooms (Growth): 1990-2003/2000-20036.3 Households by Sex and Age of Head of HouseholdTable 57 Households by Sex and Age of Head of Household: 1990/1995/2000-2003Table 58 Households by Sex and Age of Head of Household (% Analysis): 1990/1995/2000-2003Table 59 Households by Sex and Age of Head of Household (Growth): 1990-2003/2000-20036.4 Households by Education of Head of HouseholdTable 60 Households by Education of Head of Household: 1990/1995/2000-2003Table 61 Households by Education of Head of Household (Growth): 1990-2003/2000-20036.5 Households by Socio-Economic Status of Head of HouseholdTable 62 Households by Socio-Economic Status of Head of Household: 1990/1995/2000-2003Table 63 Number of Households by Socio-Economic Status of Head of Household (Growth): 1990-2003/2000-20036.6 Ownership of Household DurablesTable 64 Ownership of Household Durables by Type: 1990-2015Table 65 Ownership of Household Durables by Type (Growth): 1990-2015/2000-20156.7 Pet Population7. LABOUR7.1 Employed Male Population by AgeTable 66 Employed Male Population by Age Group: 1990/1995/2000-2003Table 67 Employed Male Population by Age Group (% Analysis): 1990/1995/2000-2003Table 68 Employed Male Population by Age Group (Growth): 1990-2003/2000-20037.2 Employed Female Population by AgeTable 69 Employed Female Population by Age Group: 1990/1995/2000-2003Table 70 Employed Female Population by Age Group (% Analysis): 1990/1995/2000-2003Table 71 Employed Female Population by Age Group (Growth): 1990-2003/2000-20037.3 Unemployed Male Population by AgeTable 72 Unemployed Male Population by Age Group: 1990/1995/2000-2003Table 73 Unemployed Male Population by Age Group (% Analysis): 1990/1995/2000-2003Table 74 Unemployed Male Population by Age Group (Growth): 1990-2003/2000-20037.4 Unemployed Female Population by AgeTable 75 Unemployed Female Population by Age Group: 1990/1995/2000-2003Table 76 Unemployed Female Population by Age Group (% Analysis): 1990/1995/2000-2003Table 77 Unemployed Female Population by Age Group (Growth): 1990-2003/2000-20037.5 Part-time Employment by SexTable 78 Part-time Employment by Sex: 1990/1995/2000-2003Table 79 Part-time Employment by Sex (% Analysis): 1990/1995/2000-2003Table 80 Part-time Employment by Sex (Growth): 1990-2003/2000-20037.6 Working Conditions8. INCOME8.1 Personal IncomeTable 81 Mean Annual Gross and Disposable Income: 1990-2015Table 82 Mean Annual Gross and Disposable Income (Growth): 1990-2015/2000-20158.2 Mean Disposable Household IncomeTable 83 Mean Disposable Household Income: 1990-2015Table 84 Mean Disposable Household Income (Growth): 1990-20158.3 Number of Households by Disposable Income BracketTable 85 Number of Households by Disposable Income Bracket: 1990/1995/2000-2003Table 86 Number of Households by Disposable Income Bracket (% Analysis): 1990/1995/2000-2003Table 87 Number of Households by Disposable Income Bracket (Growth): 1990-2003/2000-20039. CONSUMER AND FAMILY EXPENDITURE9.1 Consumer Expenditure by PurposeTable 88 Consumer Expenditure by Purpose: 1990-2015Table 89 Consumer Expenditure by Purpose (% Analysis): 1990-2015Table 90 Consumer Expenditure by Purpose (Growth): 1990-20159.2 Price IndicesTable 91 Price Indices: 1990/1995/2000-200310. HEALTH10.1 Healthcare Provision10.2 Major Causes of Death by Disease10.3 SmokingTable 92 Smoking Prevalence Amongst the Population by Sex: 1990/1995/2000-2003Table 93 Smoking Prevalence Amongst the Population by Sex (Growth): 1990-2003/2000-200310.4 ObesityTable 94 Obese Population as % of Total: 1990/1995/2000-2003Table 95 Obese Population as a % of Total (Growth): 1990-2003/2000-200310.5 Sexual HealthTable 96 Reported AIDS Cases: 1990/1995/2000-2003Table 97 Reported AIDS Cases (Growth): 1990-2003/2000-200310.6 Health and Wellness11. EDUCATION11.1 Primary and Secondary Education11.2 Tertiary Education12. EATING12.1 Habits12.2 Fresh FoodsTable 98 Consumption of Fresh Foods by Sector: 1998/200312.3 Packaged and Processed FoodsTable 99 Consumption of Packaged and Processed Foods by Sector: 1998/200312.4 Eating Out13. DRINKING13.1 Habits13.2 Alcoholic DrinksTable 100 Consumption of Alcoholic Drinks by Sector: 1998/200313.3 Soft DrinksTable 101 Consumption of Soft Drinks by Sector: 1998/200313.4 Hot DrinksTable 102 Consumption of Hot Drinks by Sector: 1998/200314. SHOPPING14.1 Food14.2 Cosmetics and Toiletries14.3 Clothing and Footwear14.4 Leisure Goods14.5 Healthcare14.6 Household Goods and Home Improvement15. PERSONAL GROOMING15.1 AttitudesTable 103 Expenditure on Cosmetics and Toiletries by Grooming Sector: 1998/200315.2 Personal HygieneTable 104 Expenditure on Cosmetics and Toiletries by Personal Hygiene Sector: 1998/200316. FASHION16.1 Attitudes16.2 Clothing and FootwearTable 105 Expenditure on Clothing and Footwear: 1990/1995/2000-2003Table 106 Expenditure on Clothing and Footwear (% Analysis): 1990/1995/2000-2003Table 107 Expenditure on Clothing and Footwear (Growth): 1990-2003/2000-200317. LEISURE17.1 Home Entertainment17.2 Going Out17.3 Sport17.4 DIY and Gardening17.5 Culture18. PERSONAL FINANCE18.1 Banking and Payment Systems18.2 Savings18.3 Consumer Credit18.4 Pensions19. MEDIA19.1 Trends19.2 TelevisionsTable 108 Penetration of Televisions and Number of TV Channels: 1990/1995/2000-2003Table 109 Penetration of Televisions and Number of TV Channels (Growth): 1990-2003/2000-200319.3 Cable and Satellite TelevisionTable 110 Penetration of Cable and Satellite Television: 1990/1995/2000-2003Table 111 Penetration of Cable and Satellite Television (Growth): 1990-2003/2000-2003Table 112 Forecast Penetration of Cable and Satellite Television: 2004-2005/2010/2015Table 113 Forecast Penetration of Cable and Satellite Television (Growth): 2005-2010/2010-201520. COMMUNICATION20.1 Trends20.2 TelecommunicationsTable 114 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000-2003Table 115 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2003/2000-2003Table 116 Forecast National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 2004-2005/2010/2015Table 117 Forecast Telephone Lines in Use and Mobile Phone Users (Growth): 2005-2010/2010-201520.3 PCs and the InternetTable 118 Household PC Penetration and Internet Usage: 1990/1995/2000-2003Table 119 Household PC Penetration and Internet Usage (Growth): 1990-2003/2000-2003Table 120 Forecast Household PC Penetration and Internet Usage: 2004-2005/2010/2015Table 121 Forecast Household PC Penetration and Internet Usage (Growth): 2005-2010/2010-201521. TRANSPORT21.1 Trends21.2 Consumer ExpenditureTable 122 Consumer Expenditure on Transport by Sector: 1990/1995/2000-2003Table 123 Consumer Expenditure on Transport by Sector (% Analysis): 1990/1995/2000-2003Table 124 Consumer Expenditure on Transport by Sector (Growth): 1990-2003/2000-200322. TRAVEL AND TOURISM22.1 Trends