Identity management (IdM) is one of the fastest growing markets in the software industry. Yet, many Canadian organizations either don't have plans for rollout of IdM or don't know how it applies to them. Clearly, this is a good news bad news story: there's a lot of growth opportunity, but getting there is going to require additional market awareness.
To extend beyond the guidance typically provided in IDC Canada Software CIS documents, additional marketing/sales enablement is provided here. This is found in the Future Outlook section, where analysis to target the end-user organization are provided for your sales staff to reuse in sales engagements and for your marketing team with demand generation programs as well.