This study looks at the purchasing process in the Australian small business market (1?99 employees). The small business market in Australia represents 14% of total IT spending.

• In This Study
  • Methodology
    • Data Collection
    • Data Analysis
    • Market Sizes
• Situation Overview
  • Presentation of the Small and Medium-Sized Business Sector in Australia
  • Figure: Distribution of Businesses in Australia
  • Table: Australia Small and Medium-Sized Businesses by Vertical Industry and Employee Size
  • Figure: Economic Weight of Small and Medium-Sized Businesses in the Commercial Sector
  • Figure: Australian Small Business Expectations on Sales Performance Over the Next 12 Months
  • Decision Making Process
  • Figure: Australian Small Business IT Managers
  • Figure: Australian Small Business IT Purchasers
  • Sources of Purchase
  • Table: Attitudes of Australian Small Businesses on Procurement of IT&T Products
  • Table: Primary Sources of Information for Australian Small Businesses
  • Figure: Australian Small Business Spending on IT&T in the Past 12 Months
• Future Outlook
  • IT Spending
  • Figure: Australian Small Business Expectation of IT&T Spending in the Next 12 Months
  • Table: Future Purchases of Australian Small Businesses
  • Sources of Purchase
  • Table: Preferred Sources for Future Hardware and Software Purchases
  • Table: Preferred Sources for Future Phone Systems and Mobile Phones Purchases
  • Vendors Will Continue to Struggle to Penetrate the Small Market
• Essential Guidance
  • Vendors Need to Build a Strategy That is Not Based on Timing the Market
• LEARN MORE
  • Related Research
  • Synopsis