This Canada study is an essential tool for understanding the competitive IT services landscape in Canada. The document provides an objective view of how these vendors are perceived in the Canadian marketplace, allowing firms to track progress on mass-marketing campaigns. This aids them in determining which messages resonate with end users for their go-to-market communications.

Companies Mentioned: Accenture; Deloitte Consulting; IBM; HP Services; EDS Canada; Microsoft Business Solutions; SAP Consulting; Oracle Consulting; Telus; Bell Canada; CGI; Bearing Point; NexInnovations; xwave

• In This Study
  • Methodology
• Situation Overview
  • Introduction
    • Brand Awareness in 2006
      • Familiarity in the Marketplace
      • Figure: Familiarity Levels with IT Service Providers in Canada, 2006
      • Overall Brand Awareness
      • Figure: Total Familiarity with IT Service Providers in Canada, 2006
    • IT Service Providers Worked With in the Last 12 Months
      • Recent Work, 2006
      • Figure: IT Service Providers Worked with in the Last 12 Months, 2006
      • Recent Work, 2005 Versus 2006
      • Figure: IT Service Providers Worked with in the Last 12 Months, 2005 and 2006
    • IT Services Wallet Share
      • Firms Receiving Biggest Share of IT Services Spending, 2006
      • Figure: Firms Receiving Biggest Share of IT Services Spending, 2006
      • Firms Receiving Biggest Share of IT Services Spending, 2005 Versus 2006
      • Figure: Firms Receiving Biggest Share of IT Services Spending, 2005 and 2006
• Future Outlook
  • Vendor Familiarity over Time
  • Figure: Overall Level of Vendor Familiarity: 2001?2006
  • Examining Changes in Familiarity: 2001?2005
    • Bell Canada
    • Figure: Examining Changes in Familiarity, 2004?2006: Bell Canada
    • IBM Global Services
    • Figure: Examining Changes in Familiarity, 2001?2006: IBM Global Services
    • HP Services Canada
    • Figure: Examining Changes in Familiarity, 2001?2006: HP Services Canada
    • TELUS Business Solutions
    • Figure: Examining Changes in Familiarity, 2001?2006: TELUS Business Solutions
    • Deloitte
    • Figure: Examining Changes in Familiarity, 2001?2006: Deloitte
    • CGI
    • Figure: Examining Changes in Familiarity, 2001?2006: CGI
    • EDS Canada
    • Figure: Examining Changes in Familiarity, 2001?2006: EDS Canada
    • NexInnovations
    • Figure: Examining Changes in Familiarity, 2002?2006: NexInnovations
    • Oracle Consulting
    • Figure: Examining Changes in Familiarity, 2004?2006: Oracle Consulting
    • Sun Services
    • Figure: Examining Changes in Familiarity, 2004?2006: Sun Services
    • xwave
    • Figure: Examining Changes in Familiarity, 2004?2006: xwave
    • SAP Consulting
    • Figure: Examining Changes in Familiarity, 2004?2006: SAP Consulting
    • Sierra Systems
    • Figure: Examining Changes in Familiarity, 2001?2006: Sierra Systems
    • Fujitsu Consulting
    • Figure: Examining Changes in Familiarity, 2001?2006: Fujitsu Consulting
    • Accenture
    • Figure: Examining Changes in Familiarity, 2001?2006: Accenture
    • Capgemini
    • Figure: Examining Changes in Familiarity, 2001?2006: Capgemini
    • BearingPoint
    • Figure: Examining Changes in Familiarity, 2001?2006: BearingPoint
• Essential Guidance
  • Spending and New Accounts for 2007
    • Wallet Share Forecast for 2007
    • Figure: Anticipated IT Services Budget for 2007
    • New Account Acquisition for 2007
    • Figure: New Client Opportunities for 2007
  • Impact of Brand Awareness for IT Service Firms
• Learn More
  • Related Research
  • Synopsis