This study examines the Canadian medium market (100-499 employees) and it's appetite to adopt enterprise applications. IDC provides insight and analysis into the buying behaviour and intentions for mid-market firms surrounding enterprise applications.

• In This Study
• Situation Overview
  • Mid-market a target for enterprise apps
  • Figure: CRM leads solution adoption in mid-market
    • Mid-market appetite for CRM similar to large firms
    • Figure: Mid-market appetite for CRM similar to large firms
    • Figure: CRM drivers ? Medium market users vs. non-users
    • ERP adoption lags in medium market
    • Figure: ERP adoption lags in medium market
    • Figure: ERP drivers ? medium market users vs. non-users
    • BI a luxury in resource-challenged mid-market
    • Figure: BI still a luxury in resource challenged mid-market
    • Figure: BI drivers ? Medium market users vs. non-users
    • SCM in early stage of adoption in mid-market
    • Figure: SCM in early stage of adoption in mid-market
    • Figure: SCM Drivers ? Medium market Users vs. Non-Users
• Future Outlook
  • Medium firms are considering enterprise applications
  • Figure: Medium firms are considering enterprise applications
    • Medium firms expect to spend considerably less for enterprise applications
    • Figure: CRM represents limited dollar opportunity
    • Figure: Mid-market firms recognize ERP solution cost
    • Figure: Value of SCM required before mid-market firms will invest
    • Figure: 68% of mid-market firms expect to spend under C$50K on BI
  • Mid-market considers support services for their enterprise applications
  • Figure: CRM - Services opportunity
  • Figure: ERP - Services opportunity
  • Figure: SCM - Services opportunity
  • Figure: BI - Services opportunity
• Essential Guidance
  • Vendors must align enterprise application value with mid-market business pain
• Learn More
  • Related Research
  • Synopsis