This study examines the buying behaviour, purchase criteria, vendor preference, and forecast spend for servers in Australia organisations with more than 250 employees. With survey respondents indicating an increase in overall mobile device spend, vendors and their channel partners must develop targeted strategies on a vertical and state-by-state basis. This study gives guidance on how end users see the server market and provides strategies on a per-vendor basis on how to tackle the current dynamics in the server market and amongst various market segments. The results of this study are analysed by vertical industry, company size, and state.
Companies Mentioned: Hewlett Packard; Dell; Sun Microsystems; Acer; Optima; IBM; NEC; Stratus Computer; Unisys