In this study IDC Canada examines business intelligence (BI) adoption and buying intention for the Canadian medium market, companies with 100 ? 499 employees. This document provides valuable insight, prediction and prescription for technology vendors targeting the Canadian mid-market.

• In This Study
• Situation Overview
  • Mid-market adoption of BI lags larger firms
  • Figure: BI is still an immature solution in the mid-market
  • Figure: BI applications are being utilized in sales & marketing
  • Figure: Medium firms choose to develop in-house solutions
• Future Outlook
  • Medium firms have different needs for BI
  • Figure: Medium firms are expecting to spend less than larger firms.
  • Figure: Primary driver for new investments
  • Figure: Medium firms seeking support and maintenance
    • Vendors rank closely for BI dollars with medium and large firms
    • Figure: Primary brand of software that medium firms will purchase
    • Figure: Fully customizable on-demand report generation is needed among medium firms
    • Figure: Medium firms allocate dollars internally
• Essential Guidance
  • Vendors must build a solid business case before medium firms will adopt BI
• Learn More
  • Related Research
  • Synopsis